4. • People spend a large amount of money to go
shopping for new clothes and purchase food,
household items, beverage,…
Tet in Viet Nam:
Source: Brands Viet Nam
Tet in Viet Nam:
People spend a large amountof money to go shopping for newclothes and purchase food, household items,
beverage,…
Source:BrandsVietNam
5. Target Audience
Demography
• Thewomen live in the big city, especially inHCMCand Ha Noi.
• Age: 25-35yearsold
• Married
• Low income
• Traditional
• Emotional
Behavior
• Theyusuallydeal with thesellers to decrease the price of the product that
they purchase.
• Easily access to social media.
6. Customer Insight
On Tet holiday, women want to buybeautiful flowers with
low price to decoratetheir house. Because they think that
the sellers often give theprice higherthan its truevalue.
10. Banner
• We can make banners with “Message” and children’s image
on it. Because the voices of innocent children are easily
touching. And put a question below: "Bạn có ích kỷ khi chỉ lo
cho Tếtcủa mình?“
• Then put the banners somewhere that easily for customers to
look at.
• “Message”could be:
_Conbuồn ngủ quá. Bao giờ mới được về nhà hảbố?"
_"Mẹđừng bán nữa. Chơivới con đi"
_"Ởngoài nàylạnh quá. Conmuốnvề nhà ngủ.“
(Picturesareforillustrativepurposesonly)
11. Viral clip
Content:the process of the seller and his family since they began
to grow flowers untilNew yeareve throughthe eyes of their
childen.
12. Dumb ways to purchase flowers
• Short videos/stories between a woman and a seller about
dumb/ funnycircumtances whenwomen purchase flowers.
• Also give them tips to realize when the sellers give the price
higherthan its true value and how to deal the price lower.
• Then post on facebook groups so that our target audience
can see.
13. Tet flower eco-system
Creatinga Tetflower eco-system with app or web form, include:
a/ Services:
+ Delivery: provide the sellers the information about delivery
services
+ Analysis and predict: Provide analysis of market of
consumption.
b/ Place for lease in (super) market: provide the sellers the cheap and
nearest place to rent.
14. Tet flower eco-system
c/ Shop: eachseller has a “shop”
+Thesellers have to public goods and price on their“shop”
+Provide the customers the choice to decide whereto buy.
d/Social network: about flowers on facebook, zalo, webtretho…
e/ Accounts:
+ Seller: fix the price, change shop’s profile, control the quantity of goods,
revenues and expenditures…
+ Customer: review, comment… The more active you are, the more trust,
experience and level youget.
