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Split test for maximum performance

©2016 Thunder Industries | Rise Above The Noise. | makethunder.com

Mass Ad Creation
Getting Started
Start in “Campaigns” and then “Create Variations”1
In “Variation Groups”, resume to create variations2
CSV upload is a powerful feature for creating many variations with text quickly.
Optimal use cases include: translating ads to new languages, fare/price
promotions, custom co-op messaging for retailers and dealerships, and
message testing with Facebook.
Split test for maximum performance

©2016 Thunder Industries | Rise Above The Noise. | makethunder.com

3
4 Export your CSV file from the menu options. Every CSV file
is specific to the variation group.
Begin by creating one variation. This is necessary to create
your CSV file.
Mass Ad Creation
Getting Started
Split test for maximum performance

©2016 Thunder Industries | Rise Above The Noise. | makethunder.com

5
The first row of your original output is a header that has column names, so you
should leave that untouched.
Each subsequent row corresponds to a variation and size within the variation. The
first column is the name of the variation. The second and third columns are used to
uniquely identify a variation by ID and size.
The rest of the columns indicate the asset being changed and use the following
format <Asset Name>_<frame where it is used>_<index number>.
Mass Ad Creation
Getting Started
Split test for maximum performance

©2016 Thunder Industries | Rise Above The Noise. | makethunder.com

You can perform the following operations: ADD, EDIT, and DELETE
To ADD, copy and paste the original output and delete the ID's of the newly created
variations (ID’s are auto-generated for you).
To EDIT, modify the cell values according to your variation needs, leaving the ID
column blank and Size column intact.
To DELETE, remove all rows corresponding to a variation.
Best Practices:
1.  Give your variations identifiable names.
2.  Every import overrides what is there - make sure to re-export a new CSV if you
make changes in the editor before editing your new CSV and re-importing.
Mass Ad Creation
Getting Started
Split test for maximum performance

©2016 Thunder Industries | Rise Above The Noise. | makethunder.com

6
7 Sit back while Thunder creates your variations.
Import your CSV file from the menu options.
Mass Ad Creation
Getting Started

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Thunder Mass Ad Creation User Guide

  • 1. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com Mass Ad Creation Getting Started Start in “Campaigns” and then “Create Variations”1 In “Variation Groups”, resume to create variations2 CSV upload is a powerful feature for creating many variations with text quickly. Optimal use cases include: translating ads to new languages, fare/price promotions, custom co-op messaging for retailers and dealerships, and message testing with Facebook.
  • 2. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com 3 4 Export your CSV file from the menu options. Every CSV file is specific to the variation group. Begin by creating one variation. This is necessary to create your CSV file. Mass Ad Creation Getting Started
  • 3. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com 5 The first row of your original output is a header that has column names, so you should leave that untouched. Each subsequent row corresponds to a variation and size within the variation. The first column is the name of the variation. The second and third columns are used to uniquely identify a variation by ID and size. The rest of the columns indicate the asset being changed and use the following format <Asset Name>_<frame where it is used>_<index number>. Mass Ad Creation Getting Started
  • 4. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com You can perform the following operations: ADD, EDIT, and DELETE To ADD, copy and paste the original output and delete the ID's of the newly created variations (ID’s are auto-generated for you). To EDIT, modify the cell values according to your variation needs, leaving the ID column blank and Size column intact. To DELETE, remove all rows corresponding to a variation. Best Practices: 1.  Give your variations identifiable names. 2.  Every import overrides what is there - make sure to re-export a new CSV if you make changes in the editor before editing your new CSV and re-importing. Mass Ad Creation Getting Started
  • 5. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com 6 7 Sit back while Thunder creates your variations. Import your CSV file from the menu options. Mass Ad Creation Getting Started