Mason Nelder_SXSW2015
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This document contains confidential materials from Verizon regarding insights and analytics. It discusses leveraging employee strengths, specialized reading training increasing reading speeds by over 800%, and creating an insights ecosystem across marketing, science, analytics and research. The overall message is that organizations should invest in their employees' strengths to build talent and drive performance.
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Mason Nelder_SXSW2015
- 1. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 1 the road is long with many a winding turn that leads us to who knows where who knows when but I'm strong strong enough to carry him he ain't heavy, he's my brother so on we go His welfare is of my concern no burden is he to bear we'll get there for I know he would not encumber me he ain't heavy, he's my brother If I'm laden at all I'm laden with sadness that everyone's heart Isn't filled with the gladness of love for one another It's a long, long road from which there is no return while we're on the way to there why not share And the load doesn't weigh me down at all he ain't heavy, he's my brother he's my brother he ain't heavy, he's my brother... Source: the hollies
- 2. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2 the road is long with many a winding turn
- 3. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3 Struggling Readers Talented Readers 350 wpm90 wpm 150 wpm (+ 66%) 2,900 wpm (+ 825%) Before After Specialized Training Specialized Training Um…wow 1000 STUDENTS Source: Gallup Organization
- 4. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4 “at work, I have the opportunity to do what I do best every day” 2/3 did not strongly agree Source: Gallup Organization 10 MILLION PEOPLE OVER LAST 10 YEARS this is sad
- 5. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5 TALENT INVESTMENT time practicing, developing, building natural way of thinking & behaving = STRENGTH consistent, near-perfect performance X Source: Strengths Finder 2.0, Tom Rath 2007
- 6. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6 your largest potential lies within your strengths [ readers were 8x+! ] Source: Gallup Organization
- 7. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7 Context to leverage a strengths culture to scale insights STRENGTHS
- 8. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8 INSIGHTS ECOSYSTEM Who are you?
- 9. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9 INSIGHTS ECOSYSTEM MARKETING SCIENCE ANALYTICSINSIGHTS RESEARCH & TRENDS Macro trends Qualitative Research design & training
- 10. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 10 INSIGHTS ECOSYSTEM MARKETING SCIENCE ANALYTICSINSIGHTS RESEARCH & TRENDS Predictive science Big Data correlations Measurement science
- 11. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 11 INSIGHTS ECOSYSTEM MARKETING SCIENCE ANALYTICSINSIGHTS RESEARCH & TRENDS “Voice of” analysis Segmentation Scorecards & ROI analysis
- 12. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 12 “Voice of” insights Single, unfiltered view Visualization design INSIGHTS ECOSYSTEM
- 13. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 13 INSIGHTS ENABLEMENT Intelligence framework Technology Community & Governance INSIGHTS ECOSYSTEM
- 14. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 14 INSIGHTS ENABLEMENT COLLABORATING FOR THE MULTIPLYER PAYOFF MARKETING SCIENCE ANALYTICSINSIGHTS RESEARCH & TRENDS
- 15. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 15 the road is long with many a winding turn that leads us to who knows where who knows when but I'm strong strong enough to carry him he ain't heavy, he's my brother so on we go His welfare is of my concern no burden is he to bear we'll get there for I know he would not encumber me he ain't heavy, he's my brother If I'm laden at all I'm laden with sadness that everyone's heart Isn't filled with the gladness of love for one another It's a long, long road from which there is no return while we're on the way to there why not share And the load doesn't weigh me down at all he ain't heavy, he's my brother he's my brother he ain't heavy, he's my brother... Source: the hollies Invest in your strengths @masonnelder Director of Verizon Central Insights & Social Business
Editor's Notes
- “you cannot be anything you want to be – but you can be a lot more of who you already are” Researched almost every major culture, country, industry and position. Surveyed more than 10m ppl, and 7m ppl don’t have the opportunity to focus on what they do best. When you are not able to use your strengths at the work place, you are 6x less likely to be engaged in your job. - dread going to work, have more negative than positive interactions with colleagues, treat customers poorly, tell your friends what a miserable company you work fo, achieve less on a daily basis, have fewer positive and creative moments - Gallup’s research has shown how a strengths based approach improves your confidence, direction, hope and kindness toward others
- “you cannot be anything you want to be – but you can be a lot more of who you already are” Researched almost every major culture, country, industry and position. Surveyed more than 10m ppl, and 7m ppl don’t have the opportunity to focus on what they do best. When you are not able to use your strengths at the work place, you are 6x less likely to be engaged in your job. - dread going to work, have more negative than positive interactions with colleagues, treat customers poorly, tell your friends what a miserable company you work fo, achieve less on a daily basis, have fewer positive and creative moments - Gallup’s research has shown how a strengths based approach improves your confidence, direction, hope and kindness toward others
- “you cannot be anything you want to be – but you can be a lot more of who you already are” Researched almost every major culture, country, industry and position. Surveyed more than 10m ppl, and 7m ppl don’t have the opportunity to focus on what they do best. When you are not able to use your strengths at the work place, you are 6x less likely to be engaged in your job. - dread going to work, have more negative than positive interactions with colleagues, treat customers poorly, tell your friends what a miserable company you work fo, achieve less on a daily basis, have fewer positive and creative moments - Gallup’s research has shown how a strengths based approach improves your confidence, direction, hope and kindness toward others
- “you cannot be anything you want to be – but you can be a lot more of who you already are” Researched almost every major culture, country, industry and position. Surveyed more than 10m ppl, and 7m ppl don’t have the opportunity to focus on what they do best. When you are not able to use your strengths at the work place, you are 6x less likely to be engaged in your job. - dread going to work, have more negative than positive interactions with colleagues, treat customers poorly, tell your friends what a miserable company you work fo, achieve less on a daily basis, have fewer positive and creative moments - Gallup’s research has shown how a strengths based approach improves your confidence, direction, hope and kindness toward others
- “you cannot be anything you want to be – but you can be a lot more of who you already are” Researched almost every major culture, country, industry and position. Surveyed more than 10m ppl, and 7m ppl don’t have the opportunity to focus on what they do best. When you are not able to use your strengths at the work place, you are 6x less likely to be engaged in your job. - dread going to work, have more negative than positive interactions with colleagues, treat customers poorly, tell your friends what a miserable company you work fo, achieve less on a daily basis, have fewer positive and creative moments - Gallup’s research has shown how a strengths based approach improves your confidence, direction, hope and kindness toward others