10 orlando-kit katHow KITKAT "won the internet" - The Hard Yards, Highlights and Adventures of Digital Transformation.
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The document discusses how KitKat "won the internet" through its digital transformation and marketing strategies. It highlights how the successful Panda advertisement led KitKat to create more viral online videos. One video in particular, showing how people take breaks online, helped KitKat's online following grow exponentially from 2010 to 2014. The document argues that KitKat's social media success demonstrates how brands can thrive in the post-digital world by engaging customers through creative and humorous online content.
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In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
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Adobe marketo engage august 2021 release presentation slides
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Demand Generation New Year Planning Session: How to Stand Out in 2021
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Field Marketing in the New Year: Preparing and Planning Events in 2021
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
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organisation in the accomplishment of a pre-determined object".
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of an internal environment in an enterprise where individuals working together in groups can
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• Google now uses AI to generate answers.
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10 orlando-kit katHow KITKAT "won the internet" - The Hard Yards, Highlights and Adventures of Digital Transformation.
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- 2. Page 2 THE MARKETING NATION TM
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