The document discusses how the rise of digital technologies and online metrics has led many to focus only on numbers and analytics in marketing. However, it notes that branding is not really about numbers, but rather about creating emotional connections with customers during meaningful moments. While new devices provide opportunities, the core essence of branding remains the same - forming strong positive emotions and engaging users through high-quality, customized content and experiences. The document suggests that even small, seemingly insignificant actions can have large, unforeseen impacts, just as a butterfly flapping its wings can trigger a hurricane, and that marketers should look for ways to alter histories and shape destinies through emotionally impactful moments.

1. II
Evert thought that you can
flap and make a difference, too?

2. Sometimes we take
something for
granted.

3. Sometimes we take
something for
granted.
And then ...
it hits us.

4. We have not even started to understand what
can all be about.marketing
PR
communication
advertising

6. With arrival of the PC and the Internet the way of working,
learning and entertaining has changed.
In this shaking world we have somehow started to believe
that with numbers we can control it better.

7. With arrival of the PC and the Internet the way of working,
learning and entertaining has changed.
visits
clicks
So we started to count
rating
In this shaking world we have somehow started to believe
that with numbers we can control it better.
2315
traffic

8. With arrival of the PC and the Internet the way of working,
learning and entertaining has changed.
visits
clicks
So we started to count
and count
conversions
rating
In this shaking world we have somehow started to believe
that with numbers we can control it better.
89%
3%
23
54
15
traffic
bounce rate

9. With arrival of the PC and the Internet the way of working,
learning and entertaining has changed.
visits
clicks
likes
So we started to count
and count
and count ...
ROI
conversions
rating
In this shaking world we have somehow started to believe
that with numbers we can control it better.
89%
3%
23
54
15
traffic
bounce rate

10. And forgot one basic fact about branding that some wise persons
have figured out already long long time ago.

11. And forgot one basic fact about branding that some wise persons
have figured out already long long time ago.
It is not about numbers. It is about creating brand
connections during very emotional
moments.

12. And forgot one basic fact about branding that some wise persons
have figured out already long long time ago.
It is not about numbers. It is about creating brand
connections during very emotional
moments.

13. And forgot one basic fact about branding that some wise persons
have figured out already long long time ago.
It is not about numbers. It is about creating brand
connections during very emotional
moments.

14. And forgot one basic fact about branding that some wise persons
have figured out already long long time ago.
It is not about numbers. It is about creating brand
connections during very emotional
moments.

15. With all the cool gadgets for brands the essence remains the
same.
smart phones
tablets
retina displays
multitouch screen

16. "People will forget what you did. People will forget
what you said. People won't forget how
you made them feel."
Google Creative Lab Chief Creative Officer
Robert Wong
With all the cool gadgets for brands the essence remains the
same.
smart phones
tablets
retina displays
multitouch screen

17. reason for user to stay
experience
strong positive emotions
user
engagement
customised content
“native marketing”
added value
high virability
content excellence
flexible payment system
RIGHT SEEDS
Challenge is to take the
RIGHT SEEDS

18. Challenge is to take the
reason for user to stay
experience
strong positive emotions
user
engagement
customised content
“native marketing”
added value
high virability
content excellence
flexible payment system
to help brands grow
and connect with users
also in the digital
environment.
RIGHT SEEDS RIGHT SEEDS

19. Now a question for you. Do yo know what
Butterfly effect is?

20. When a butterfly flaps its wings in one part of the world it can
cause a hurricane in another part of the world.
Theory by meteorologist Edward Lorenz
Now a question for you. Do yo know what
Butterfly effect is?

21. When a butterfly flaps its wings in one part of the world it can
cause a hurricane in another part of the world.
Theory by meteorologist Edward Lorenz
Single occurrence, no matter how small or seemingly
insignificant, can change the course of the universe
forever.
Now a question for you. Do yo know what
Butterfly effect is?

22. When a butterfly flaps its wings in one part of the world it can
cause a hurricane in another part of the world.
Theory by meteorologist Edward Lorenz
Single occurrence, no matter how small or seemingly
insignificant, can change the course of the universe
forever.
Now a question for you. Do yo know what
Butterfly effect is?
In other words ...
there are seemingly insignificant
moments
that alter history
and shape destinies.

23. In other words ...
there are seemingly insignificant
moments
that alter history
and shape destinies.
EVER THOUGHT THAT YOU
CAN FLAP AND MAKE A
DIFFERENCE, TOO?

24. CLICK ON THE BUTTERFLY FOR MORE ABOUT
RESEARCH BEHIND CONTENTING
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