This document outlines various content ideas that the Daily Dot could produce around Netflix and Marvel properties to engage their audience who have expressed interest in these topics on Facebook. It includes ideas for videos, infographics and a microsite providing summaries of popular Netflix shows and Marvel characters/stories over the past year and pitching additional explanatory and analytical content about Daredevil and the Defenders series in particular that could be created.

1. COMING TO IN 2015

2. 09.18.2014
Forget about
the Daily Bugle...

3. 09.18.2014
…and think
about the Daily Dot

4. Over 25% of our Facebook subscribers
express interest in Netflix and Marvel
INTERESTED IN NETFLIX
243,600
Source: Facebook Insights, Nov 2014.
TOTAL SUBSCRIBERS
883,265
INTERESTED IN MARVEL
265,400

5. Netflix on the Daily Dot
Source: Google Analytics, September 2014
STORIES IN 2014
68
AVERAGE TIME ON PAGE
3min 49sec
PAGE VIEWS FOR A RECENT NETFLIX STORY
506K
TOTAL PAGE VIEWS
3.5M

6. 09.18.2014
Top 10 Netflix articles on
the Daily Dot
1. These 79 movies will disappear from
Source: Google Analytics, October 2014
Netflix streaming July 1
2. Grab the popcorn: the new additions to
Netflix are here
3. Here’s what’s new on Netflix in October
4. 10 classic movies you can now stream on
Netflix
5. Netflix will pay nerds to watch and
analyze movies
6. Say goodbye to these 88 Netflix titles
7. Netflix will try to help make Adam Sandler
relevant again
8. Here’s what’s new on Netflix in September
9. ‘King of the Hill’ fans flip out at Netflix
taking their show away
10. Here’s how to watch some of IMBd’s Top
250 on Netflix

7. Marvel on the Daily Dot
STORIES IN 2014
AVERAGE TIME ON PAGE
48 2min 32sec
TOTAL PAGE VIEWS
363K
MARVEL STORY TRAFFIC RETURNS
54%
Source: Google Analytics, September 2014

8. Top 10 Marvel articles on
the Daily Dot
Source: Google Analytics, October 2014
09.18.2014
1. Why do ‘good guy’ superheroes get a bad
rap
2. Tumblr’s favorite Marvel villain [Loki] comes
out as bisexual
3. Being a superhero isn’t very super for
Marvel’s ‘Avengers’ actors
4. What makes some fandoms [Agents of
S.H.I.E.L.D] more successful than others?
5. Marvel vs. Capcom match ends in 7
seconds
6. What Ms Marvel’s rare 6th reprinting means
for diversity in comics
7. Could Marvel be setting up a civil war plot for
‘Avengers 3’
8. Marvel: No plans for a female-led superhero
movie before 2017
9. Ms. Marvel is 16, Muslim, and starring in her
own Marvel series
10. Has ‘X-Men’ already won the battle of the
Quicksilvers?

9. We’re so excited about
The Defenders, we’ve already
added them to our queue.
09.18.2014

10. 09.18.2014
First up:
THE MAN
WITHOUT FEAR

11. 09.18.2014
DAREDEVIL
ALTER EGO: Matt Murdock
DAY JOB: Lawyer
STRENGTHS: Heightened senses, mastery of martial arts
WEAKNESSES: Blindness
ADVERSARIES: Kingpin, Bullseye
FRENEMY: Elektra
TEAM ALLIANCE: The Defenders

12. 09.18.2014
v i d e o
50 years of
Daredevil in
3 minutes

13. 09.18.2014
v i d e o 5 0 Y E A R S O F DA R EDEVI L I N 3 MI N U T E S
This animated video will offer
a brief history of Daredevil,
covering the comic’s canon from
1964 to present day.
Our character crash course will touch on how he lost
his sight (radioactive sludge), what inspired his heroism
(thugs killed his Pops) and so much more (like that time
he was possessed by a demon). This approach could
also be applied to Luke Cage, Iron Fist and Jessica Jones
when their shows launch.

14. JUSTICE IS BLIND:
A visual guide to
Daredevil’s foes
09.18.2014
i nf o g ra p h i c

15. 09.18.2014
i nf o g ra p h i c A VI S UA L G U IDE T O DA R EDEVI L’ S F OE S
This interactive infographic will
showcase the rogue’s gallery of
Hell’s Kitchen and beyond.
We’ll diagram the Kingpin organization, the Gang of
Four, The Hand and, yes, even the Ani Men. We’ll also
explore who Daredevil has faced via his team ups with
Spiderman and The Defenders (paging Doctor Octopus).
If interested, we could come up with a whole data viz
series on Daredevil and The Defenders.

16. i nf o g ra p h i c A VI S UA L G U IDE T O DA R EDEVI L’ S F OE S
Inspired by the work of Tim Leong
and Pop Chart Lab...
09.18.2014

17. 09.18.2014
v i d e o
The men
behind The Man
Without Fear

18. This one-shot documentary
will serve as an oral history of
Daredevil — straight from its most
iconic scribes.
We’ll sit down with the legendary series creator (Stan Lee),
the man who sent him to San Francisco in the 70s (Gerry
Conway), the comics iconoclast who made him dark and
brooding in the 80s (Frank Miller) and the writer behind the
hero’s current renaissance (Mark Waid).
09.18.2014
v i d e o T HE ME N B EHI N D T HE MA N WI T HO U T F E A R

19. 09.18.2014
v i d e o
SUPERFANS:
from comics to
cosplay

20. This limited-run video series will
take a look at the rabid fandom
heroes like Daredevil inspire.
We’ll feature die-hard collectors of Marvel memorabilia,
notable cosplayers and those involved in the comic book
fan fiction scene. While we’d tie the mini docs to Daredevil
and The Defenders, we’d also like to acknowledge the larger
Marvel Universe (The Avengers, Spider-Man and every other
comic book movie you’ve seen this year.)
09.18.2014
v i d e o S U PE R FA N S : F R OM COMIC S T O CO S P L AY

21. 09.18.2014
m i c r o s i t e
Heroes and
villains: who
would win?

22. This interactive experience will
settle the argument every comic
book nerd has ever had.
Thing vs. Thanos. Silver Surfer vs. The Green Goblin.
Dr. Strange vs. Mephisto. Our you-pick-the-winner “face off”
feature will pit the heroes and villains of the Marvel Universe
against each other. First we’ll ask readers to guess the victor
of a particular match-up. Then, once they’ve made their
choice, we’ll calculate the odds and show the outcome based
on 75 years of historical data (you’re going down, Stilt-Man).
09.18.2014
m i c r o s i t e HE R OE S A N D VI L L A I N S : WHO WO U L D WI N ?

23. 09.18.2014
m i c r o s i t e HE R OE S A N D VI L L A I N S : WHO WO U L D WI N ?
Experience would be similar to...

24. 09.18.2014
Thanks and...