Martin Charrière, Visual Artist & Nicolas Gachoud, Developer, DNA Studios
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Indie Soldiers in The Free-to-Play Jungle (White Nights Moscow 2015)
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Martin Charrière, Visual Artist & Nicolas Gachoud, Developer, DNA Studios
- 1. Indie soldiers in the free-to-play jungle 1
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- 9. • Accessibility • Unique experience • Feedbacks, user base • Allow us to make a living out of it 9
- 11. •Market trends •More accessible in free-to-play 11
- 16. Virtual currency, premium pack 16
- 17. All game content accessible without paying 17
- 19. Conclusion 19
- 20. Questions? 20
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Editor's Notes
- Welcome Speakers presentation Plan Our approach of a free-to-play game from an indie studio point of view
- Company presentation Switzerland
- Game development for 2 years Call for projet, Suisa, Pro Helvetia
- - Game development for 2 years
- Ready to release our first Title by our own : Antyz
- Story / Goals
- Visibility, accessibility User base for further games Feedback about our work to improve Funds to develop our games, because we LOVE developing games
- We started developing when the 1$ game trend was the standard Now free-to-play took importance To reach a lot of players we had to change to free-to-play strategy
- How to stand out in this huge market : Game quality, gameplay unique, content that have substance, atypical visual style We don’t want to change the gameplay. And not interrupt the player during while playing a level If we don’t sell for one dollar, how do we make money ? How to make money while respecting the player in the meantime
- Pack premium, ads frequency, prices Transparency, all game content accessible without paying with real money - Keep the game interesting and challenging, gameflow
- Now we are doing the promotion plan (press contacts, community, …) -> European and American market Asian and other market are very different (culture, player habits, ads, social networks…). Help needed Focus now for the release on the european and american market. And now the question is : «Will this strategy prove successful or should we have sticked with a premium game ?»