1. Martin Belam, Guardian UX Lead news:rewired - February 2011 @currybet

2. We launched our app in September 2011

3. You can read, watch and listen on Facebook

4. We wanted to improve one key metric 77% of visits from facebook.com to guardian.co.uk only lasted one page

5. It is a social reading experience

6. It is an opt-in alternative

7. Using the app triggers “frictionless sharing”

8. It uses the Guardian Open Platform API

9. People have been quite vocal about it

11. We have 50m-60m unique users monthly

12. Facebook’s 800m+ represents an opportunity

13. It is on the way to being installed 6m times

14. 54% of users are 24 and under

15. It has been a “love it”/“hate it” proposition

16. Archive content gets a new lease of life...

17. ...and a contemporary conversation

18. Any story could become a landing page...

19. ...and you need to optimise for that

20. There are continuous design updates

21. We’ve just revamped the homepage

22. We serve our own ads

23. Facebook have invested heavily in Timeline

24. Martin Belam, Guardian UX Lead news:rewired - February 2011 @currybet Edited by Martin Belam For Kindle and iBooks