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Mike harris pres

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Mike harris pres

  1. 1. The Libel Reform Campaign – building a buzz <ul><li>Total unique visits to Libelreform.org – 184,821 </li></ul><ul><li>Total unique visits via Twitter – 22,941 </li></ul><ul><li>Only 2.9% of the visitors to our site came from the websites of our 3 partner organisations </li></ul>
  2. 2. Each visit is worth 15p Libelreform.org £27,659 donations E-list Twitter Facebook 184,821 unique visits 52,258 signatures
  3. 4. The importance of social networking sites and developing friendly blogs in driving visits to the site
  4. 5. Lots of tweets or top Twitterers? <ul><li>Of the 7,405 visits from Twitter we’ve traced (total of 22,941): </li></ul><ul><li>4,819 came from just 10 Twitterers </li></ul><ul><li>A single tweet from Stephen Fry drove 1,918 people to the site </li></ul><ul><li>Only 163 Twitterers delivered more than 2 new unique visits to our website. </li></ul>
  5. 6. Lots of tweets or top Twitterers? <ul><li>Of visits from Twitter, the majority came from our top Twitterers who in total sent 100+ unique visitors to our site. </li></ul>
  6. 7. The Ask: ‘please RT’ <ul><li>34.2% of all Twitter visits were in 1 week after we asked our supporters to re-Tweet their message of support </li></ul>
  7. 8. What does this all mean? <ul><li>Google isn’t enough: you need social media to drive your campaign </li></ul><ul><li>The social element of this media is important - who is it that will make your campaign work? </li></ul><ul><li>Work out what you want to achieve: we wanted signatures and money! </li></ul><ul><li>Twitter and blogs can make a lot of noise – success is turning this into your desired outcome </li></ul>

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