The document discusses strategies for making UK media more diverse and representative of its population. It notes that 94% of UK media is white while less than 60% of the UK workforce in London and the Southeast is white. The strategies proposed are to 1) seek out diverse communities directly through forums and social media groups, 2) use empathy to understand different perspectives, and 3) widen influences by following a diverse range of news sources on social media. The goal is for journalism to better serve and represent all people.

2. Following a diverse
community
@yasmineSR

3. Me:
- Previously BME/foreign desk journalist
- Now social media journalism developer/tactician at Swedish
Radio (which is kind of like NPR without the ads)
- Handbook co-author
- Follow our 200 or so news rooms as test labs.
@yasmineSR

4. Problem:
@yasmineSR

5. UK media
- 94 % white (NUJ – Ian Hargreaves)
- Mainly located in London / South East
@yasmineSR

6. UK population
Work force in London/South East:
Less than 60% white
@yasmineSR

7. (Sweden is also
diverse and media
could do better there
as well)
@yasmineSR

8. Risks
- Becoming less and less relevant for a large share
of the population
- Losing revenue
@yasmineSR

9. Strategy?
1.Go look for them
@yasmineSR

10. Forums
- Muslim Youth Net
- Flashback.org
@yasmineSR

11. Facebook groups
@yasmineSR

12. @yasmineSR

13. @yasmineSR

14. @yasmineSR

15. Strategy?
2.Use your empathy!
@yasmineSR

16. Technology
-Nigerian Watch
-Lucia
@yasmineSR

17. Strategy?
3.Widen your influences
- A diverse influx of news sources
@yasmineSR

18. Twittercensus

19. Twitter lists
#MosqueDayMemories
#AsianHouseRules
#BästaBeatrice
#YourKnowYoureAsianWhen
@yasmineSR

20. …then make them
come to you…
@yasmineSR

21. @yasmineSR

22. @yasmineSR

23. @yasmineSR

24. @yasmineSR

25. Potential
Core value of journalism – reporting for everyone
@yasmineSR

26. Potential
Core value of journalism – journalism for everyone
@yasmineSR