This document discusses using mobile tags to increase reader engagement with magazines. It describes how placing tags throughout a magazine issue and offering an incentive for scanning all tags can encourage readers to fully engage with advertisements and sponsors. Scanning each tag enters the reader into sweepstakes and leads to branded thank you pages from sponsors.

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We turn action codes into mobile engagement on any mobile phone.
Martha Stewart Weddings - Fall 2011
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Issue-Wide Sweeps Creates Engagement
• 17 tags appear in advertisements
• Cohesive sweeps “remembers” a
user’s device for quick multiple
entries
• Repetition draws the reader through
the whole issue
• Incentive breeds engagement with
sponsors, increasing ad value
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Summary Page Introduces Campaign
• Provides
instructions for
using and
recognizing tags
• List of all sponsors
featuring tags
increases
probability of use
• Explains incentive
of using all tags to
increase chances of
winning
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16 Advertisers Feature Tags
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First Scanned Custom Tag Leads to Entry Form
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Only One Entry Needed for All Sweepstakes
After the initial form submission, the data is “remembered,” and all tags lead
directly to branded Thank You pages
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Thank You Pages Lead to Custom Sponsor Content
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We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information, contact us:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515