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White house-black-market
The document discusses a coordinated marketing campaign between InStyle magazine and White House Black Market. It included an in-book spread in InStyle to promote White House Black Market's clothing line, along with in-store signage and a mobile experience. The mobile experience provided styling tips, allowed sharing on social media, and linked to the website for online shopping. The integrated marketing across magazine, stores, and mobile aimed to promote cohesion between the brands and items.
White house-black-market
- 1. TM We turn actioncodes into mobile engagement on any mobile phone. InStyle and White House Black Market : Integrated In Store, In Book, Social Media Campaign Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
- 2. RM1 TM InStyle with White House | Black Market • InStyle Magazine ▫ Top 100 magazine ▫ More 1.7 million subscribers • White House Black Market: ▫ Division of Chico’s FAS Inc., ▫ More than 350 stores nationwide Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
- 3. Slide 2 RM1 I made the call-outs bullet style Made the mag a little smaller, not much, so that it did not overwhelm the message Roger, 4/15/2011
- 4. RM10 TM Coordinated In-Book, In-Store and Mobile In-Book spread attracts readers Mobile experience helps consumer when help is wanted In Store leverages magazine content Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
- 5. Slide 3 RM10 Nice --- Looks stylish and effective. Can you incorporate the look in other slides? (I like it when things look like they belong together.) Roger, 4/15/2011
- 6. RM3 TM How The Mobile Experience Engages: Enhances each item by providing styling tips Captures readers and shoppers with interactive material Cross promotes all pieces in the collection by styling them together Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
- 7. Slide 4 RM3 Can you combine slides 3 and 4? Too many words in lower right. Roger, 4/15/2011
- 8. TM InStyle Ambassador deliverstips through video Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
- 9. TM Share the WorkKit Share on social media or opt in for email offers Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
- 10. TM Photo gallery presentseach piece Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
- 11. RM7 TM Link to home page to explore and buy online Web page reinforces the cohesion of the kit Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
- 12. Slide 8 RM7 I think that you can combine 12-13. Roger, 4/15/2011
- 13. RM8 TM All elements compliment each other In book and in Customers in store tags Mobile engagement store and online Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
- 14. Slide 9 RM8 Careful about introducting a new arrow type. Not sure about the arrows from mobile engagement to the store/site. Can't see the direct link. Roger, 4/15/2011
- 15. RM9 TM Nellymoser capabilities utilized by White House Black Market/InStyle: • Branded landing page • High quality mobile optimized video • High quality image flipbook • Link to web commerce • Social network sharing • Opt-in email data capture Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
- 16. Slide 10 RM9 Not sure what first bullet means. Not sure what "custom options" means here. This could be standard. Roger, 4/15/2011
- 17. TM Try Nellymoser onyour phone: Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 11
- 18. TM We turn actioncodes into mobile engagement on any mobile phone. Thank you. For more information, contact us: www.nellymoser.com 1-781-645-1515 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515