Nellymoser ran a 3 issue mobile engagement campaign for ESPN Magazine, with each issue featuring different bonus content accessible through action codes printed in the magazine. Readers could scan these codes with their phone to access exclusive video or photo content and be entered to win prizes, with instructions explained on the title page of each issue.

1. TM
We turn action codes into mobile engagement on any mobile phone.
ESPN Magazine:
3 Issue Confidential Campaign
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

2. TM
Different Bonus Content in Each Issue
April 4, 2011
MLB Latin American Confidential
Exclusive video content
April 18, 2011
NFL Draft Confidential
Photo flipbooks of NFL Draft
May 2, 2011
NFL Agent Confidential
Q&A with NFL Agents
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

3. TM
Title Page Provides Instructions for Codes
• Provides Instructions
for Downloading
Reader, Scanning
Tags
• Highlights Content
• Explains Sweepstakes
Incentive
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

4. TM
Codes Appeared on a Variety of Editorial Pages
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

5. TM
Codes Link to Content and Sweepstakes Entry
Subsequent scans
automatically direct to
content and re-enter
the user in sweepstakes
First scan leads
to a registration
page
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5

6. TM
We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information, contact us:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515