The document describes a Capital One mascot challenge where fans can vote for their favorite mascot and view video clips of the mascots in action. Fans can share the voting through social media and comment on posts. The engagement is extended through a playlist of humorous video vignettes for each mascot.

1. TM
We turn action codes into mobile engagement on any mobile phone.
Capital One Mascot Challenge
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2. TM
Entertainment and Interaction Engages Fans
Fans Vote in
Mascot Showdown
Video Clips Show
Mascots in Action
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3. TM
College Fans Interact With Voting and Sharing
Share Leads to Branded
Post and Option to Comment
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4. TM
Extend the Engagement With Video Playlist
Videos Provide Humorous
Vignettes for Each Mascot
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

5. TM
We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515