The document discusses how action codes placed throughout an issue of Entertainment Weekly can be scanned by mobile phones to access additional multimedia content about movies. Action codes are prominently displayed and linked to a main playlist providing trailers and information for films featured in the issue. Scanning these codes brings the magazine content to life through interactive mobile experiences.

1. TM
We turn action codes into mobile engagement on any mobile phone.
Entertainment Weekly:
2011 Fall Movie Preview Issue
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

2. TM
Action Codes Are Promoted Throughout the Issue
Central Page Provides Instructions for
Scanning
Links Directly to Main Playlist
Additional Promotional Opportunities
Scan to Subscribe
Code and instructions featured in the
Editor’s Note
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

3. TM
Action Codes Bring the Summer Movie Issue to Life
See Clips and Trailers From This
Fall’s Biggest New Releases
Repetition of Codes Increases
Overall Engagement
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

4. TM
Action Codes Lead to Interactive Movie Pages
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

5. TM
Comprehensive Content Engages Readers
Link to Entertainment
Weekly Homepage
Watch
Exclusive Video
Facebook, Twitter,
and Email Sharing
Provides Release
Date and Movie
Information
Link Back to the
Main Playlist
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5

6. TM
After Video Links to Complete Video Playlist
Access all preview pages from Playlist
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6

7. TM
We turn action codes into mobile engagement on any mobile phone.
Thank you.
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515