Outline for a business plan (revised)
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This outline provides the essential sections for a comprehensive business plan, including an executive summary describing the business, products/services, target market, and challenges. The marketing plan defines the target customers and niche. The operations plan outlines production, legal requirements, personnel, and suppliers. Financial statements and projections demonstrate historical performance and future expectations. Risks are also assessed.
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10 Informations Must Have to Create Killer Pitch Deck
How Building Effective Pitch Deck
Elevator Pitch
Business name
What you do, not who you are
Current traction
Key presentation takeaways*
The Problem
describe your ideal customer
problem validation data
personalize the problem
quantify where appropriate
Solutions
overview of product or service
your value proposition & key benefits
identify any intellectual property
demonstrate customer willingness to pay
avoid technical specifications
include imagery where appropriate
Business Model
how does the company make money
pricing & revenue model
cost structure
three-to-five year financial pro forma
what is your exit strategy
The Market
overall market size
tiered breakdown of market penetration
demonstrate credible market research
opportunities for expansion
graphs & charts are a plus
Strategy
go-to-market strategy
how you will reach your customers
marketing channels
address market risk
include any customer traction to date
The Competition
top three to five competitors
similarities & key differences
your competitive advantage
charts & visuals make it simple
The Team
list the company leadership
include cumulative skills & experience
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Elevator Pitch
Business name
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Current traction
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The Problem
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quantify where appropriate
Solutions
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your value proposition & key benefits
identify any intellectual property
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include imagery where appropriate
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how does the company make money
pricing & revenue model
cost structure
three-to-five year financial pro forma
what is your exit strategy
The Market
overall market size
tiered breakdown of market penetration
demonstrate credible market research
opportunities for expansion
graphs & charts are a plus
Strategy
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include any customer traction to date
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Similar to Outline for a business plan (revised)
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IV. Instructions: Marketing Plan
This section provides details on your industry, the competitive landscape, your target market and how you will market your business to those customers.
Market research
This section of your plan should explain:
· The total size of your industry
· Trends in the industry – is it growing or shrinking?
· The total size of your target market, and what share is realistic for you to obtain
· Trends in the target market – is it growing or shrinking? How are customer needs or preferences changing?
Barriers to entry
What barriers to entry does your startup face, and how do you plan to overcome them? Barriers to entry might include:
· High startup costs
· High production costs
· High marketing costs
· Brand recognition challenges
· Finding qualified employees
· Need for specialized technology or patents
· Tariffs and quotas
· Unionization in your industry
Threats and opportunities
Once your business surmounts the barriers to entry you mentioned, what additional threats might it face? Explain how the following could affect your startup:
· Changes in government regulations
· Changes in technology
· Changes in the economy
· Changes in your industry
Use the SWOT Analysis Worksheet on the next page to identify your company’s weaknesses and potential threats, as well as its strengths and the potential opportunities you plan to exploit.
SWOT Analysis Worksheet
Strengths
Weaknesses
Opportunities
Threats
Product/ Service Offering
Unique Product and Services
Online Presence
Online Market
Intense Compeition
Brand/ Marketing
Appealing to a wide range of ages
Advertising is limited because of low brand awareness
Advertising and marketing can help boost the brand image nationally
Staff/HR
Strong Management
Hiring a great staff with knowledge of the things associated with the gimmick used
Hiring High School and college students
Cohesion affected by the age and experience differences
Finance
Strong backing of investors
Viable industry and high exchange means low market share
Partnerships with major technology companies (Samsung, Microsoft, Sony)
Rise in price of raw materials can affect profitability
Operations/
Management
Strong management
Hiring management with knowledge of food service and entertainment
Staying on the cutting edge
Operating as such not to ditto other establishments
Market
Military in the area enjoy sports and/or video games
Ensuring all ages feel welcome.
Advertising and marketing can help boost the brand image nationally specially in smaller cities
Threat from established competitors and new entrants
Can any of your strengths help with improving your weaknesses or combating your threats? If so, please describe how below.
A strength we have at our disposal is our unique products and services. Using these services we open ourselves to many possibilities to combat our online presence such as being able to stream our gaming onto the internet on sites such as YouTube or Twitch. This is someth.
Similar to Outline for a business plan (revised) (20)
IV. Instructions Marketing Plan This section provides details o.docx
IV. Instructions Marketing Plan This section provides details o.docx
Outline for a business plan (revised)
- 1. OUTLINE FOR A BUSINESS PLAN I. Executive Summary (a) Mission Statement (b) What Business Are You In (described in a paragraph or less – what consumer need / problem will you satisfy / address) (c) Target Market (e) Form of ownership (f) Company History (g) Core Competencies (h) Most Significant Challenges (Now and in the Near Future) (i) Long Term Outlook / Objectives III. Products & Services (a) Detailed description of products/services and benefits offered (including features that will be unique relative to alternative products/services currently available, and features that will not be unique) (b) Sources of Competitive Advantage and Disadvantage (why will consumers want to buy your product or service rather than alternatives? What may favor alternatives?) (c) Pricing Structure IV. Industry & Competitive Analysis (a) Industry Overview (Size, Maturity, Fragmentation, etc.) (b) Industry Trends (growth, consumer preferences, product development/service delivery) (c) Summary of Key Competitors (Size, Competitive Advantage, Strengths & Weaknesses) (d) Sources of Competitive Advantage (how do current competitors differentiate themselves?) (e) Barriers to Entry (f) Potential Impact on Industry of Changes in Technology, Government Regulations, Economy, Competitive Dynamics (g) Industry Economics / Key Drivers of Success V. Marketing Plan (a) Description of Customers / Target Market(s) (b) Define Your Niche (Your Unique Space) (c) Marketing Strategy (Advertising, Marketing, Promotion, Pricing Strategy, Location, Distribution Channels)
- 2. OUTLINE FOR A BUSINESS PLAN (CONTINUED) VI. Operations Plan (a) How and Where You Produce/Deliver Your Products/Services (b) Legal Environment: (i) Licensing & Bonding Requirements, (ii) Other Permits, (iii) Health, Workplace or Environmental Regulations, (iv) Other Special Regulations Covering Your Industry, (v) Zoning or Building Code Requirements, (vi) Insurance Coverage, (vii) Intellectual Property (c) Personnel (Description of Staff Required) (d) Inventory (e) Suppliers (f) Credit Policies VII. Value Creation / Growth Strategy (a) Summary of Each Planned Growth or Operational Improvement Initiative, and Expected Impact On Financial Performance VIII. Management & Organization (a) Organizational Chart (b) Roles & Responsibilities of Key Positions (c) Bios for key senior management (c) Board of Directors / Advisory Board (d))Professional Support (Banker, Accountant, Attorney, Insurance Agent, Consultants) IX. Historic Financial Performance (a) Summary Income Statements, Balance Sheets, Cash Flow Statements (b) Key Economic Drivers and Financial Ratios (c) Management’s Discussion of Financial & Operating Performance X. Projected Financial Performance (a) Summary Income Statements, Balance Sheets, Cash Flow Statements (b) Key Economic Drivers and Financial Ratios XI. Primary Risks & Mitigating Factors XII. Appendices / Supporting Materials