The document provides guidance on creating a marketing plan using a template from business.gov.au. It outlines how to use the template to identify customers and competitors and develop strategies. The template steps the user through conducting research, determining goals and objectives, analyzing the market, and creating budgets and timelines. Tips are provided on drafting the plan, getting feedback, and reviewing it regularly as the business evolves.
The business summary outlines a marketing plan for a small business located in Australia. The business provides marketing and business consulting services. The summary identifies the business owners, their experience, and the services offered. It outlines goals to increase sales through targeted digital marketing campaigns and expand to additional locations. The target market is identified as small-to-medium businesses. The summary concludes with a brief financial overview, noting funds required for initial campaigns and expansion.
The document provides a template and guide for creating a marketing plan, with tips on how to complete the template and an overview of what each question in the template aims to address. Key elements of a marketing plan include analyzing the market and competitors, setting objectives and strategies, creating a budget, and assigning responsibilities. Government services are available to assist businesses with marketing planning.
The document discusses the importance of developing a comprehensive business plan and using it as an operational tool. It should include key details about the business like the target market, products or services, management capabilities, and financial projections. The business plan is essential for communicating the business goals and obtaining financing, and companies that don't utilize their business plans fully may miss growth opportunities.
The article discusses the importance of developing a comprehensive business plan. It states that a business plan should not just be created to obtain funding, but should also be used as an operational tool to measure business success over time. The business plan allows businesses to clearly define their customers, strengths, competition and vision. Developing a thorough business plan requires dedicating significant time, energy and resources, but it helps communicate a business's capabilities and prevents failure.
The article discusses the importance of developing and using a business plan. It notes that a business plan should not just be created to obtain funding, but should also be used as an operational tool to measure business success and guide the business as it reaches milestones. The business plan should be updated regularly. Developing a thorough business plan can help prevent business failure and provide necessary information to communicate with others such as potential lenders.
The document provides a template and guidance for creating a business plan, outlining key sections to include such as the business details, market research, financial projections, and goals. It recommends researching the business, determining the audience for the plan, and getting feedback before finalizing the plan to present a clear and accurate picture of the business to potential investors or partners. The template guides the user to describe the business, market, future plans, and finances in a structured format to secure funding and define the business strategy.
Individual Sections Development Exercise 3Masato Nozawa
The document discusses the importance of developing a thorough business plan. It states that a business plan should be a persuasive summary that will entice readers and help them understand the business's product or services. It also notes that dedicating time to complete an effective business plan is important so that weaknesses and strengths can be identified. Finally, it explains that a business plan is necessary for managing the business and preparing for success or growth.
The document discusses preparing a business plan in several parts. It provides details on how to effectively write a business plan, including dedicating sufficient time to the planning process, identifying strengths and weaknesses, and gaining a thorough understanding of the target market. The importance of business plans for obtaining funding and ensuring business success is also addressed.
The business summary outlines a marketing plan for a small business located in Australia. The business provides marketing and business consulting services. The summary identifies the business owners, their experience, and the services offered. It outlines goals to increase sales through targeted digital marketing campaigns and expand to additional locations. The target market is identified as small-to-medium businesses. The summary concludes with a brief financial overview, noting funds required for initial campaigns and expansion.
The document provides a template and guide for creating a marketing plan, with tips on how to complete the template and an overview of what each question in the template aims to address. Key elements of a marketing plan include analyzing the market and competitors, setting objectives and strategies, creating a budget, and assigning responsibilities. Government services are available to assist businesses with marketing planning.
The document discusses the importance of developing a comprehensive business plan and using it as an operational tool. It should include key details about the business like the target market, products or services, management capabilities, and financial projections. The business plan is essential for communicating the business goals and obtaining financing, and companies that don't utilize their business plans fully may miss growth opportunities.
The article discusses the importance of developing a comprehensive business plan. It states that a business plan should not just be created to obtain funding, but should also be used as an operational tool to measure business success over time. The business plan allows businesses to clearly define their customers, strengths, competition and vision. Developing a thorough business plan requires dedicating significant time, energy and resources, but it helps communicate a business's capabilities and prevents failure.
The article discusses the importance of developing and using a business plan. It notes that a business plan should not just be created to obtain funding, but should also be used as an operational tool to measure business success and guide the business as it reaches milestones. The business plan should be updated regularly. Developing a thorough business plan can help prevent business failure and provide necessary information to communicate with others such as potential lenders.
The document provides a template and guidance for creating a business plan, outlining key sections to include such as the business details, market research, financial projections, and goals. It recommends researching the business, determining the audience for the plan, and getting feedback before finalizing the plan to present a clear and accurate picture of the business to potential investors or partners. The template guides the user to describe the business, market, future plans, and finances in a structured format to secure funding and define the business strategy.
Individual Sections Development Exercise 3Masato Nozawa
The document discusses the importance of developing a thorough business plan. It states that a business plan should be a persuasive summary that will entice readers and help them understand the business's product or services. It also notes that dedicating time to complete an effective business plan is important so that weaknesses and strengths can be identified. Finally, it explains that a business plan is necessary for managing the business and preparing for success or growth.
The document discusses preparing a business plan in several parts. It provides details on how to effectively write a business plan, including dedicating sufficient time to the planning process, identifying strengths and weaknesses, and gaining a thorough understanding of the target market. The importance of business plans for obtaining funding and ensuring business success is also addressed.
This business plan outline provides guidance on the key sections to include when creating a business plan. It recommends including a cover sheet with business contact details, a statement of purpose outlining the funding needs and impacts, and a table of contents. The main body should describe the business, products/services, industry overview, competition, market analysis, location factors, management team, and financial projections including sources and uses of funds, income statements, balance sheets, and cash flow statements. Supporting documents such as resumes, references, licenses and permits should also be included. The goal is to provide all relevant information to evaluate the business opportunity and funding request.
Individual sections d evelopment exercise 3s1170031
Here are 3 questions that could help explain the major information in the article:
1. What are the key components that should be included in an effective business plan?
2. Why is taking the time to develop a thorough business plan important for a new business?
3. What steps should be taken to write a business plan that clearly outlines a business idea and path to success?
This document discusses the development of individual sections for a business plan exercise. It includes examples of how to research information for a business plan, key points to include, why reading a sample business plan is useful, and situations where a business plan is necessary. Contributors provided analyses of a business plan example, key elements to cover, and questions to explain the importance of business plans.
The document provides guidance on creating an effective business plan. It recommends beginning with an executive summary that briefly outlines goals, background, and financial position. The next sections should include a business description, market analysis of the industry and competition, an action plan for operations and management, and financial projections and funding requests. The business plan should clearly and concisely communicate the problem being solved, market opportunity, and strategy for achieving success.
Individual sections development exercise # 3TheUeShita
The document provides guidance on developing an effective business plan. It explains that a business plan should clearly outline the business objectives, marketing strategy, and personnel. It emphasizes that the business plan is an important tool to communicate the company's goals and strengths to potential investors or partners. The document also notes that the business plan should include details on the target market and competition to help the company implement its ideas effectively.
This document provides an introduction to a guidebook for building a successful personal training business. It discusses the author's own experience transitioning from gym employee to business owner, and the challenges they faced with low wages and high work hours. The author realized they needed to learn business skills to be able to support themselves doing what they love. The guidebook aims to help new trainers avoid pitfalls by providing lessons learned on business skills, marketing, sales, and creating a sustainable business model. It will transform the reader's mindset from employment to entrepreneurship and give them the tools to start and grow a successful personal training business.
insurance sales planning and organizingRommel Ortega
This document provides guidance on planning and organizing one's business as a PHILFIRE insurance agent. It discusses developing a solid business plan by determining income goals, what needs to be done to reach goals, and putting the plan into action. Specific steps include filling out a "My Money Needs" form to set realistic income targets, converting goals into weekly sales activities, and using tools like a weekly plan sheet and daily checklist to organize activities. Organizing one's time is key to getting the most done with better results in less time. The document recommends tactics like not procrastinating, setting daily and weekly priorities and objectives, and planning each week in advance.
Starting a new business requires careful planning and consideration. You should thoroughly test your business idea through market research before starting. Developing a detailed business plan is essential to outline your operations, marketing strategy, finances, and goals. Choosing a memorable business name is also important. Once operating, maintaining your brand, motivating employees, and constantly reviewing finances are key to keeping your business afloat. Seeking additional sources of funding like government grants can also help support your growing enterprise.
This business plan outlines a company seeking funding. It includes sections on management, industry analysis, market research, marketing strategy, operations, and financial projections. The executive summary would highlight the following key points in 3 sentences or less:
The company operates in the [industry] industry and offers an innovative [product/service] that addresses current weaknesses in the market. It plans to capture [x]% of the growing [$x million] market within 3 years. The management team has the experience needed to execute the strategy, and $x million in funding is being sought to support research, operations, and market expansion.
How to write a business plan transcript 0zubeditufail
This document provides an overview of a training course on how to write a business plan. The course has several key objectives, including explaining the importance of business planning, defining the components of a business plan, and providing resources to help develop a business plan. It outlines the major sections of a business plan, including an executive summary, business description, market definition, product details, management overview, marketing strategy, and financial management. The financial management section stresses the importance of including financial statements such as a balance sheet, income statement, and cash flow statement in the business plan.
This document outlines the components of a business plan, including an executive summary, company and industry overview, products/services, market analysis, organizational structure, operations, and financial projections. It provides guidance on how to develop a comprehensive business plan to serve as a blueprint for a new business venture and basis for securing investor funding.
What is the Plan? The Importance of Business Planning and Goal SettingMasterBizCoach
The document discusses the importance of business planning and goal setting. It states that while plans will inevitably change, having a plan provides structure and a sense of purpose. An effective plan includes both short-term tasks and long-term goals extending five years into the future. The plan should be flexible to allow for learning from mistakes and setbacks, which are opportunities for continuous improvement. Successful businesses are the product of an adaptive, learning mindset from their leaders.
This document outlines the steps for a business plan project where students will create a business proposal to pitch to investors. There are 5 main components: 1) Designing a business card and logo. 2) Creating a letterhead and introductory business letter. 3) Developing two advertisements using formats like radio, brochure, etc. 4) Writing a company plan addressing the business idea, target consumers, competition, promotion strategy, jobs, and financing. 5) Presenting the full business proposal to "sharks" in an 8-10 minute pitch and being prepared to answer questions. The goal is to convince the investors to support the proposed business venture.
Twin Translations The Entrepreneurial Linguistengruscom
1. The document provides lessons from business school for entrepreneurs in the translation field, focusing on marketing, economics, accounting, entrepreneurship, and negotiating basics.
2. Key marketing lessons include differentiating yourself from competitors, building your brand, and developing relationships with customers and colleagues.
3. On pricing, the document advises against competing on price and to set prices based on value rather than costs.
4. Accounting lessons emphasize watching expenses and properly invoicing clients.
5. Entrepreneurship lessons stress the importance of relationships and giving back to the industry.
6. Negotiating advice includes being confident, firm, and knowing your bottom line
The document discusses how to write winning business plans and proposals. It provides tips on including an executive summary, company origins, goals, management biographies, products/services, market potential, marketing strategy, and financial projections in a business plan. For proposals, it recommends introducing competitive advantages, identifying client needs and proposed solutions, and providing an implementation plan and budget. The document emphasizes understanding client needs and not taking shortcuts in writing tailored proposals to win business. Lastly, it discusses improving business through increasing sales, leveraging existing clients, and innovating.
This document provides guidance on creating a business plan, outlining the typical sections and content included. It discusses the purpose and importance of a business plan, as well as examples of what each section may contain. Key sections include an executive summary, business concept, market analysis, management team, marketing plan, financial plan, and operations/management plan. The document is intended to help first-time business planners organize their thoughts and understand common business plan structures and formats.
This document provides guidance on writing an effective business plan in 3 sections: the business, marketing, and financials. It recommends including key details about the business's legal structure, products/services, management, location, and marketing strategy. The financial section should include projections, sources and uses of funds, cash flow statements, and balance sheets. Supporting documents like resumes and contracts are also important. The overall goal is to concisely communicate the business concept and financial needs to potential lenders or investors.
This document outlines a training on developing a business plan. It discusses how writing a business plan is the first important step for launching a business, as it is necessary for planning, attracting investors, and identifying the skills needed for your team. The training teaches that a business plan should include identifying the market potential for your product or service, any problems you expect and how you will address them, risks to your venture and how to reduce them, and costs over the first three years. Exercises are provided to test comprehension of the key points covered in the training.
This document provides a guide for writing a basic business plan. It outlines the key sections that should be included such as describing the business idea, target customers, marketing plan, startup costs, cost per product or service, pricing, and projected profits. A business plan allows an entrepreneur to plan out the various aspects of a business in writing and demonstrates to potential investors that the idea is serious and profitable. The guide provides prompts for each section to help generate the content.
La licenciada Ilse Yaneth Del Valle Coronado enseña inglés a dos grupos de tercer grado en educación preescolar. Ella decidió estudiar una maestría en educación para ayudar a sus alumnos a lograr aprendizajes esperados de manera eficiente y efectiva. Siempre lleva consigo ganas de aprender, disfrutar lo aprendido, y analizar su trabajo para descubrir cómo mejorar.
This business plan outline provides guidance on the key sections to include when creating a business plan. It recommends including a cover sheet with business contact details, a statement of purpose outlining the funding needs and impacts, and a table of contents. The main body should describe the business, products/services, industry overview, competition, market analysis, location factors, management team, and financial projections including sources and uses of funds, income statements, balance sheets, and cash flow statements. Supporting documents such as resumes, references, licenses and permits should also be included. The goal is to provide all relevant information to evaluate the business opportunity and funding request.
Individual sections d evelopment exercise 3s1170031
Here are 3 questions that could help explain the major information in the article:
1. What are the key components that should be included in an effective business plan?
2. Why is taking the time to develop a thorough business plan important for a new business?
3. What steps should be taken to write a business plan that clearly outlines a business idea and path to success?
This document discusses the development of individual sections for a business plan exercise. It includes examples of how to research information for a business plan, key points to include, why reading a sample business plan is useful, and situations where a business plan is necessary. Contributors provided analyses of a business plan example, key elements to cover, and questions to explain the importance of business plans.
The document provides guidance on creating an effective business plan. It recommends beginning with an executive summary that briefly outlines goals, background, and financial position. The next sections should include a business description, market analysis of the industry and competition, an action plan for operations and management, and financial projections and funding requests. The business plan should clearly and concisely communicate the problem being solved, market opportunity, and strategy for achieving success.
Individual sections development exercise # 3TheUeShita
The document provides guidance on developing an effective business plan. It explains that a business plan should clearly outline the business objectives, marketing strategy, and personnel. It emphasizes that the business plan is an important tool to communicate the company's goals and strengths to potential investors or partners. The document also notes that the business plan should include details on the target market and competition to help the company implement its ideas effectively.
This document provides an introduction to a guidebook for building a successful personal training business. It discusses the author's own experience transitioning from gym employee to business owner, and the challenges they faced with low wages and high work hours. The author realized they needed to learn business skills to be able to support themselves doing what they love. The guidebook aims to help new trainers avoid pitfalls by providing lessons learned on business skills, marketing, sales, and creating a sustainable business model. It will transform the reader's mindset from employment to entrepreneurship and give them the tools to start and grow a successful personal training business.
insurance sales planning and organizingRommel Ortega
This document provides guidance on planning and organizing one's business as a PHILFIRE insurance agent. It discusses developing a solid business plan by determining income goals, what needs to be done to reach goals, and putting the plan into action. Specific steps include filling out a "My Money Needs" form to set realistic income targets, converting goals into weekly sales activities, and using tools like a weekly plan sheet and daily checklist to organize activities. Organizing one's time is key to getting the most done with better results in less time. The document recommends tactics like not procrastinating, setting daily and weekly priorities and objectives, and planning each week in advance.
Starting a new business requires careful planning and consideration. You should thoroughly test your business idea through market research before starting. Developing a detailed business plan is essential to outline your operations, marketing strategy, finances, and goals. Choosing a memorable business name is also important. Once operating, maintaining your brand, motivating employees, and constantly reviewing finances are key to keeping your business afloat. Seeking additional sources of funding like government grants can also help support your growing enterprise.
This business plan outlines a company seeking funding. It includes sections on management, industry analysis, market research, marketing strategy, operations, and financial projections. The executive summary would highlight the following key points in 3 sentences or less:
The company operates in the [industry] industry and offers an innovative [product/service] that addresses current weaknesses in the market. It plans to capture [x]% of the growing [$x million] market within 3 years. The management team has the experience needed to execute the strategy, and $x million in funding is being sought to support research, operations, and market expansion.
How to write a business plan transcript 0zubeditufail
This document provides an overview of a training course on how to write a business plan. The course has several key objectives, including explaining the importance of business planning, defining the components of a business plan, and providing resources to help develop a business plan. It outlines the major sections of a business plan, including an executive summary, business description, market definition, product details, management overview, marketing strategy, and financial management. The financial management section stresses the importance of including financial statements such as a balance sheet, income statement, and cash flow statement in the business plan.
This document outlines the components of a business plan, including an executive summary, company and industry overview, products/services, market analysis, organizational structure, operations, and financial projections. It provides guidance on how to develop a comprehensive business plan to serve as a blueprint for a new business venture and basis for securing investor funding.
What is the Plan? The Importance of Business Planning and Goal SettingMasterBizCoach
The document discusses the importance of business planning and goal setting. It states that while plans will inevitably change, having a plan provides structure and a sense of purpose. An effective plan includes both short-term tasks and long-term goals extending five years into the future. The plan should be flexible to allow for learning from mistakes and setbacks, which are opportunities for continuous improvement. Successful businesses are the product of an adaptive, learning mindset from their leaders.
This document outlines the steps for a business plan project where students will create a business proposal to pitch to investors. There are 5 main components: 1) Designing a business card and logo. 2) Creating a letterhead and introductory business letter. 3) Developing two advertisements using formats like radio, brochure, etc. 4) Writing a company plan addressing the business idea, target consumers, competition, promotion strategy, jobs, and financing. 5) Presenting the full business proposal to "sharks" in an 8-10 minute pitch and being prepared to answer questions. The goal is to convince the investors to support the proposed business venture.
Twin Translations The Entrepreneurial Linguistengruscom
1. The document provides lessons from business school for entrepreneurs in the translation field, focusing on marketing, economics, accounting, entrepreneurship, and negotiating basics.
2. Key marketing lessons include differentiating yourself from competitors, building your brand, and developing relationships with customers and colleagues.
3. On pricing, the document advises against competing on price and to set prices based on value rather than costs.
4. Accounting lessons emphasize watching expenses and properly invoicing clients.
5. Entrepreneurship lessons stress the importance of relationships and giving back to the industry.
6. Negotiating advice includes being confident, firm, and knowing your bottom line
The document discusses how to write winning business plans and proposals. It provides tips on including an executive summary, company origins, goals, management biographies, products/services, market potential, marketing strategy, and financial projections in a business plan. For proposals, it recommends introducing competitive advantages, identifying client needs and proposed solutions, and providing an implementation plan and budget. The document emphasizes understanding client needs and not taking shortcuts in writing tailored proposals to win business. Lastly, it discusses improving business through increasing sales, leveraging existing clients, and innovating.
This document provides guidance on creating a business plan, outlining the typical sections and content included. It discusses the purpose and importance of a business plan, as well as examples of what each section may contain. Key sections include an executive summary, business concept, market analysis, management team, marketing plan, financial plan, and operations/management plan. The document is intended to help first-time business planners organize their thoughts and understand common business plan structures and formats.
This document provides guidance on writing an effective business plan in 3 sections: the business, marketing, and financials. It recommends including key details about the business's legal structure, products/services, management, location, and marketing strategy. The financial section should include projections, sources and uses of funds, cash flow statements, and balance sheets. Supporting documents like resumes and contracts are also important. The overall goal is to concisely communicate the business concept and financial needs to potential lenders or investors.
This document outlines a training on developing a business plan. It discusses how writing a business plan is the first important step for launching a business, as it is necessary for planning, attracting investors, and identifying the skills needed for your team. The training teaches that a business plan should include identifying the market potential for your product or service, any problems you expect and how you will address them, risks to your venture and how to reduce them, and costs over the first three years. Exercises are provided to test comprehension of the key points covered in the training.
This document provides a guide for writing a basic business plan. It outlines the key sections that should be included such as describing the business idea, target customers, marketing plan, startup costs, cost per product or service, pricing, and projected profits. A business plan allows an entrepreneur to plan out the various aspects of a business in writing and demonstrates to potential investors that the idea is serious and profitable. The guide provides prompts for each section to help generate the content.
La licenciada Ilse Yaneth Del Valle Coronado enseña inglés a dos grupos de tercer grado en educación preescolar. Ella decidió estudiar una maestría en educación para ayudar a sus alumnos a lograr aprendizajes esperados de manera eficiente y efectiva. Siempre lleva consigo ganas de aprender, disfrutar lo aprendido, y analizar su trabajo para descubrir cómo mejorar.
This document provides an overview and instructions for using the NAS Starter Utility software and Web Configurator interface for ZyXEL NSA media servers. It includes chapters that describe the basic features and interfaces of the NSA models, guide users through the NAS Starter Utility initialization wizard, and explain how to access and navigate the Web Configurator to configure network and storage settings. The document also lists related documentation and provides a detailed table of contents to help users find information on specific configuration and management tasks.
Este documento resume las características de varias obras maestras del arte barroco de los siglos XVII y XVIII, incluyendo su artista, tipo de obra (pintura, escultura, arquitectura), estilo barroco (italiano, holandés, español) y ubicación actual. Algunas de las obras destacadas son la Plaza de San Pedro y el Baldaquino de la Basílica de San Pedro de Bernini en Roma, Las Meninas de Velázquez y La rendición de Breda en el Museo del Prado en Madrid, y
CXRAY AND ECHO provide essential information for diagnosing congenital heart defects (CHD). Echocardiography (echo) allows visualization of cardiac anatomy and function and has largely replaced cardiac catheterization for pre-operative evaluation, diagnosing over 95% of cases. While echo is now the primary diagnostic tool, chest x-rays (CXRAY) still provide some useful information, such as detecting cardiomegaly, increased lung vascularity, and post-operative changes. However, CXRAY is becoming less necessary for primary CHD diagnosis as echo allows such detailed cardiac imaging without radiation exposure.
Este documento resume las lecciones aprendidas por Ilse Del Valle sobre la innovación en la enseñanza. Reconoce que los ambientes de aprendizaje son importantes para el desarrollo de competencias en preescolares. También se dio cuenta de que la innovación no significa necesariamente crear algo nuevo, sino cambiar con un propósito mediante el uso de cosas existentes. Al elaborar un artículo con su equipo, se percató de la necesidad de transformar su práctica docente para dejar de enseñar de forma conductista e incorporar el
This document discusses the management of common congenital heart defects (CHDs) in children. It begins with an overview of CHDs, which range from small holes in the heart to serious malformations present from birth. The document then classifies different types of CHDs and discusses their signs, symptoms, and methods of diagnosis, including echocardiography. It outlines medical, interventional, and surgical management options for various CHDs like atrial septal defects (ASDs), ventricular septal defects (VSDs), patent ductus arteriosus (PDAs), pulmonary stenosis, aortic stenosis, and coarctation of the aorta. Interventional procedures like ASD closure devices and balloon angioplasty are
This document provides information about configuring and using the NSA210 1-Bay Digital Media Server, including:
- Default login details for the web-based configuration interface are listed as the username "admin" and password "1234".
- Instructions for reading the user's guide on-screen in Adobe Reader and an overview of related documentation.
- Safety warnings and document conventions are explained to ensure proper usage of the device.
- An overview of the contents includes sections on introduction, configuration basics, tutorials, system settings, storage, networking, applications, package management, auto upload, and sharing settings.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
Ponji Bishonga is a 38-year-old married male from Lusaka, Zambia seeking an entry-level position in a dynamic organization. He has over 15 years of experience in counseling, healthcare administration, and community outreach programs related to HIV/AIDS prevention and treatment. His objective is to utilize his clinical experience and skills in counseling, testing, and program management to advance healthcare and help vulnerable populations.
We offer a wide range of services to help our clients achieve better mental and physical health. Our services support clients as they work to improve their mind and body. We walk alongside our clients in their journey toward health.
The business plan guide provides information on preparing a business plan including analyzing your business idea and yourself, the key components of a business plan, getting advice and support, and using the accompanying business plan template. The template includes sections for business details, registration details, business premises, organization chart, and management and ownership.
Co-operative societies, Sacos, Housing, Investmet, Marketing, etc need to come up with Business Plans to guide in running the co-operative business or help in raising funds, seeking credit, etc..
Partner Training: Business Plan DevelopmentBizcentralUSA
This document provides an overview of the business plan development process. It discusses the key components of a business plan, including an executive summary, company description, products/services, market analysis, management summary, and financial projections. The benefits of developing a business plan are outlined, such as obtaining funding, defining goals and strategies, and evaluating feasibility. The document then describes the steps involved in BizCentral USA's business plan writing service, which includes an initial client questionnaire, interview, research, and draft plan delivery within 10-15 business days.
The document discusses what a business plan is, including that it captures strategic, operational, and financial aims and should be a realistic representation of forecasts. It also outlines why a business plan may be needed, such as for funding, visa purposes, or establishing a franchise. Finally, it covers common elements of a business plan like structure, common mistakes to avoid, and tips for an effective plan.
During this session we define what a business plan is and it's uses and benefits. We provide a framework to follow when developing your plan that helps you go through all the key elements to ensure that you have a concise and solid plan for investors and for your partners, employees and other stakeholders.
Business Plans - Write Your Script Before You Have To Perform ItGeorge Marcou
This document provides guidance on creating an effective business plan. It emphasizes that planning is essential for business success and failure to plan properly can lead a business to fail. A complete business plan should include sections on the industry, company aims and vision, market research, management, operations, marketing, sales, and finances. Developing a thorough business plan allows a business owner to identify any gaps or weaknesses and remedy them before problems arise. The plan then serves as a roadmap to guide the business as it works to achieve its goals.
This business plan is for [Company Name]. The executive summary provides a concise overview of the company and its business concept, noting that it should be exciting and communicate how the concept is unique. The plan describes the company as [description of business] located at [address]. It summarizes financial objectives including sales goals, management strengths, and key products. The plan requests [$X] in [equity/debt] financing to fund operations and growth.
This document provides an overview of a business class curriculum. It outlines general knowledge topics like identifying business opportunities, writing business plans, and accounting solutions. It also covers business skills like strategic management, marketing, and operations management. Case studies on different industries are included. The document provides details on elements to include in a business plan like the executive summary, market analysis, and financial projections. It also discusses options for raising capital like using personal savings, loans from family and friends, credit from suppliers, and finding investors.
The document provides guidance on writing an effective business plan. It emphasizes that a business plan forces objective evaluation of a business idea, helps identify strengths and weaknesses, and is important for obtaining financing. It outlines key components of a business plan including descriptions of the business, products, location, marketing plan, management plan, and financial plan. Sound financial management and planning are stressed as important for business success.
This document provides a template for a business plan, including sections on the executive summary, company description, products/services, marketing plan, operations, management, finances, and appendices. It notes that the marketing plan requires research on the target market and industry trends. The plan should demonstrate competitive advantages, pricing structures, and growth potential. Market research can be secondary using published sources, or primary by gathering original data. The goal is to have a well-researched marketing plan to support financial projections.
Youth Mentoring Program Business Plan ExampleECorp
The Youth Mentoring Program Business Plan is a strategic guide outlining goals, mentor recruitment, program structure, and budgeting. Its purpose is to establish a supportive community for young individuals, creating a positive and nurturing environment conducive to their growth and development.
This document provides an overview of key components of a business plan, including:
1. The executive summary which clearly states what is being asked for upfront.
2. The business description which outlines the industry, products/services, and plans for success.
3. The marketplace section which describes customers, competition, and market positioning.
4. The financial section containing income/cash flow statements, balance sheets, and break-even analyses.
Key components within these sections include business concept, market strategies, competitive analysis, operations/management plans, and financial factors. The length of a business plan can vary depending on the complexity of the business but typically ranges from 15-20 pages.
The document discusses what a business plan is and why it is important. It defines a business plan as a formal statement of business goals, reasons they are attainable, and the plan to reach those goals. A business plan also provides an overview of how a company will operate and grow. The document notes that a business plan contains elements like an executive summary, product description, management team, market analysis, marketing strategy, and financial projections. It explains that a business plan is a necessary tool that provides a blueprint for a business, helps ensure all involved are aligned, and helps develop a game plan and identify priorities and questions to answer. Developing a business plan can also help avoid big mistakes and help raise capital.
importance of Business plan in entrepreneurshipNeha Chouhan
This document discusses the importance of developing a business plan for entrepreneurship. It begins by defining a business and entrepreneurship. It then explains that a business plan is a selling document that conveys the promise of a business to potential backers. The document outlines the key components of a business plan, including an executive summary, company summary, products/services, market analysis, strategy, management, and financials. It emphasizes that a business plan provides insight into a business, can help secure financing, and allows owners to objectively evaluate strengths and weaknesses. Developing an extensive plan takes time but can prevent business failure and guide long-term success.
Business Plan is a document required at the time of funding your business or ...ymandhanya
The document outlines the purpose and steps involved in creating a business plan. It discusses that a business plan is a blueprint that identifies business opportunities and converts ideas into successful ventures. It involves tasks like identifying strengths/weaknesses, assessing feasibility, and allocating resources. The business plan gives direction to entrepreneurs, helps evaluate prospects, seeks loans, and helps with decision making. The steps involved include preliminary investigation of the idea and environment, generating business ideas, and scanning the internal and external environment.
Explore our Counseling Private Practice Business Plan—a concise roadmap to compassionate care, tailored strategies, and sustainable growth. Join us in the journey of fostering mental wellness and positive impact.
The document provides steps to create a short but effective business plan in 24 hours. It discusses the importance of a business plan for validating ideas, providing a roadmap for success, and securing funding. It outlines how to determine the target market and location, create a marketing plan and budget, identify the most effective marketing activities and competitive edge, and develop sales forecasts and strategies. It also covers how to summarize products/services, management, and financial plans like profit/loss, cash flow, and break-even analysis. The document aims to equip readers with the necessary tools to write an impactful business plan in a day.
Business Plan for a Startup Business The business plan.docxdewhirstichabod
The document provides guidance on creating a business plan, with sections on general company description, products/services, marketing plan, operational plan, management/organization, finances, and appendices. It emphasizes that the business plan outlines the narrative of the business and contains over 150 questions to help structure the plan. The real value is in the research and planning process itself, to systematically think through the business idea and avoid costly mistakes.
The document provides guidance on writing the seven essential sections of a business plan: executive summary, business description, market strategies, competitive analysis, design and development plan, operations and management plan, and financial factors. It describes what should be included in each section, such as an overview of the industry and business in the business description section. The executive summary should clearly state what is being requested from the reader in no more than half a page.
This document provides tips for writing an effective business plan to obtain funding for a startup. It explains that a good plan clearly demonstrates that there is a profitable market and product/service, outlines how the business will operate efficiently, and shows how expenses, costs and profits will balance out. The tips recommend thoroughly understanding the business and target market, tailoring the plan to the specific audience seeking funding, only requesting necessary funding that can be backed by evidence, and keeping the plan concise by directly answering the most important questions for investors.
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This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
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Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
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• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Practical Progress from a Theory by Steven Kingpdf
Marketingplantemplateandguide
1. Marketing plan template and guide
business.gov.au
A good marketing plan helps you identify your customers and competitors and develop a
strategy to make your business stand out. The business.gov.au Marketing Plan template
steps you through the process of creating a solid, well-structured plan tailored to your
business.
New! Create your marketing plan on your tablet by downloading our free MarketMyBiz
tablet app. Visit www.business.gov.au/apps now!
Copies of the latest version of this template and guide can be downloaded from
www.business.gov.au/plans.
If you need further information, assistance or referral about a business issue, please
contact business.gov.au on 13 28 46.
2. business.gov.au Marketing Plan Guide
Page 2
How to use this template
Before you complete this marketing plan template and start using it, consider the
following:
1. Do your research. You will need to make quite a few decisions about your
business including structure, marketing strategies and finances before you can
complete the template. By having the right information to hand you also can be
more accurate in your forecasts and analysis.
2. Determine who the plan is for. Does it have more than one purpose? Will it be
used internally or will third parties be involved? Deciding the purpose of the plan
can help you target your answers. If third parties are involved, find out what are
they interested in.
3. Do not attempt to fill in the template from start to finish. First decide which
sections are relevant for your business and set aside the sections that don’t apply.
You can always go back to the other sections later.
4. Use the [italicised text]. The italicised text is there to help guide you by
providing some more detailed questions you may like to answer when preparing
your response. Please note: If a question does not apply to your circumstances it
can be ignored.
5. Use the marketing plan guide. The marketing plan guide below contains general
advice on marketing planning and a complete overview with details on each
question asked in the marketing plan template.
6. Get some help. If you aren’t confident in completing the plan yourself, you can
enlist the help of a professional (i.e. Business Enterprise Centre, business adviser or
accountant) to look through your plan and provide you with advice.
7. Write your summary last. Use as few words as possible. You want to get to the
point but not overlook important facts. This is your opportunity to sell yourself. But
don’t overdo it. You want third parties to quickly read your plan, find it realistic and
be motivated by what they read.
8. Review. Review. Review. Your marketing plan is there to make a good
impression. Errors will only detract from your professional image. So ask a number
of impartial people to proofread your final plan.
9. Print. Before you print a copy of your completed marketing plan, ensure you delete
the first section containing the guide as well as the [italicised text]. To print a copy,
select the Printer icon on the toolbar, or select File then Print on the main menu.
3. business.gov.au Marketing Plan Guide
Page 3
Marketing plan guide
Marketing planning
A marketing plan assists you to integrate your total marketing effort. It ensures a
systematic approach to developing products and services to meet and satisfy your
customers’ needs.
When you're writing a marketing plan you need to be clear about your objectives and
how you'll achieve them. A good marketing plan sets clear, realistic and measurable
objectives, includes deadlines, provides a budget and allocates responsibilities. A plan
can consist of these elements:
analysis of your current market
your business objectives
key strategies
steps to achieving your objectives
proposed budget
timing.
Remember that your marketing plan should remain an ongoing process throughout the
life of your business.
What to do...
Contact your nearest Business Enterprise Centre (BEC) for free advice and
support.
Check if your local BEC or state business agency hosts a marketing planning
workshop near you.
Search for networking, mentoring or training events and seminars on the
business.gov.au Event Finder.
Contact a business adviser, accountant or solicitor for advice.
Regular review
Marketing planning is an ongoing business activity. As your business changes many of
the strategies in your plan will need to evolve to ensure your business is still heading in
the right direction. Having your plan up to date can keep you focussed on where you are
heading and ensure you are ready when you need it again.
4. business.gov.au Marketing Plan Guide
Page 4
Advice & support
There are a number of government services available to help you plan, start or grow your
business. These services can provide general advice, workshops, seminars and
networking events, and can even match you with a mentor or business coach.
Attending business events
Small business workshops and seminars are run regularly in most areas of Australia, and
deal with issues such as planning, marketing, innovation, employing staff and exporting.
You may also find it useful to attend networking events to help expand your business. By
developing networks, you can keep up to date on industry and local information, promote
your business through new contacts and learn key skills from other businesses.
Taking on a mentor or business coach
Participating in mentoring or coaching programs can help you develop a greater
understanding of business processes and practices, and equip you with the skills you
need to grow and improve your business.
What to do...
Contact your nearest Business Enterprise Centre (BEC) for assistance with your
planning process.
Check if your local BEC or state business agency hosts a marketing workshop near
you.
Search for networking, mentoring or training events and seminars on the
business.gov.au Event Finder.
Contact a business adviser, accountant or solicitor for advice.
5. Business.gov.au Marketing Plan Guide
Page 5
Template overview
This template overview provides details on each question asked throughout the marketing plan template as well as links to further
information. When you start answering a question in your marketing plan, you can refer to the relevant question below to help guide your
answer.
Title page
Question/Field Explanation More information
Insert business logo Adding a logo gives a more professional image. —
Your name Enter the business owner's name. Enter multiple names if there are
multiple owners.
—
Your title The titles of the business owner(s) listed above, e.g. Owner/Manager. —
Business name Enter your business name as registered in your state/territory. Visit our Register your business
name page.
Main business address Enter your main business address. This can be your home address if
you are a home-based business or your head office if you have more
than one location.
—
ABN Enter your Australian Business Number. If you are a business and
have registered for an ABN enter it here.
Visit our Register for an
Australian Business Number
(ABN) page.
ACN Enter your Australian Company Number. Only fill this in if you are a
company.
Visit our Register your company
page.
Prepared The date you finished preparing your Succession plan. —
6. Business.gov.au Marketing Plan Guide
Page 6
Question/Field Explanation More information
Table of Contents If you have changed this template in any way, please remember to
update the table of contents to reflect the changes.
—
Marketing plan summary
Your marketing summary should be no longer than a page and should focus on why your business is going to be successful. Your answers
should briefly summarise your more detailed answers provided throughout the body of your plan.
The Business
Question Explanation More information
Business name Enter your business name as registered in your state/territory. If you
have not registered your business name, add your proposed business
name.
Visit our Register your business
name page.
Business structure Is your business a sole trader, partnership, trust or company? Visit our Business structures
topic.
ABN Enter your Australian Business Number (ABN). If you are a business
and have registered for an ABN enter it here.
Visit our Register for an
Australian Business Number
(ABN) page.
ACN Enter your Australian Company Number (ACN). Only fill this in if you
are a company.
Visit our Register your company
page.
Business location Enter your main business location such as your city/town. Briefly
describe the location and space occupied/required.
—
Date established The date you started trading. Whether it was the date you opened
your doors or the date your purchased business opened its doors.
—
7. Business.gov.au Marketing Plan Guide
Page 7
Question Explanation More information
Business owner(s) List the names of all business owners. —
Relevant owner experience Briefly outline your experience and/or years in the industry and any
major achievements/awards.
Visit our What skills do I need
to start a business? page.
Products/services What products/services are you selling? What is the anticipated
demand for your products/services? These answers should briefly
summarise your answers under the main products/services section.
—
The Future
Question Explanation More information
Vision statement The vision statement briefly outlines your future plan for the
business. It should state clearly what your overall goals for the
business are. To keep it brief you may prefer to use dot points in
your summary.
—
Goals/objectives What are your short and long term goals? What activities will you
undertake to meet them?
—
The Market
Question Explanation More information
Target market Who are you selling to? Why would they buy your products/services
over others?
This answer should briefly summarise your answers under the main
Market section.
Visit our Researching your
market page.
8. Business.gov.au Marketing Plan Guide
Page 8
Question Explanation More information
Marketing strategy How do you plan to enter the market? How do you intend to attract
customers? How and why will this work?
This answer should briefly summarise your answers under the main
Market section.
Visit our Marketing topic.
The Finances
Question Explanation More information
The finances Briefly outline your sales forecast. How much money will you need
up-front? Where will you obtain these funds? What portion will you be
seeking from other sources? How much of your own money are you
contributing towards the business?
Your answers can be quite brief in the summary. They should give
the reader a quick idea of your current financial position. Where you
are heading financially and how much you need to get there. You can
provide more detail in the main Finances section.
Visit our Business finances
topic.
The Business
Business overview
Question Explanation More information
Business overview Who are the current business owners? What does the business
do/sell? Where it is located? How long has it been operating?
—
9. Business.gov.au Marketing Plan Guide
Page 9
S.W.O.T. analysis
Question Explanation More information
S.W.O.T. analysis table List each of your businesses Strengths, Weaknesses, Opportunities or
Threats (S.W.O.T) in the table supplied. For example:
Strengths: (e.g. experience in the industry).
Weakness: (e.g. location of your business).
Opportunity: (e.g. new export opportunity available).
Threat: (e.g. new competitor entering the market).
—
S.W.O.T. activity sheet List each weakness/threat, the activities you will undertake to
reduce/address each and the date of expected completion.
—
Product/services
Question Explanation More information
Product/services table List each product/service your business currently offers. Provide a
description and unit price (including GST) amount for each.
—
Market position Where do your products/services fit in the market? Are they high-
end, competitive or a low-cost alternative to the products/services
offered by your competitors? How does this compare to your
competitors?
—
Unique selling position How will your products/services succeed in the market where others
may have failed? What gives your products/services a distinctive
edge?
—
10. Business.gov.au Marketing Plan Guide
Page 10
Question Explanation More information
Anticipated demand What is the anticipated quantity of products/services your customers
are likely to purchase? For example, how much will an individual
customer buy in 6 months or 12 months?
—
Pricing strategy Do you have a particular pricing strategy? Why have you chosen this
strategy?
To help you develop your pricing strategy, you could refer to your
customer research, market position, anticipated demand and
costs/expenses to get an idea.
Whatever strategy you use when setting your price, you will also
need to adhere to any relevant fair trading legislation or codes of
conduct.
Visit our Fair trading laws page
for your state fair trading office
contact details.
Value to customer How do your customers value your products/services? Are they a
necessity, luxury or something in between?
—
Growth potential What is the anticipated percentage growth of the product in the
future? What will drive this growth?
To help you determine this growth potential, you could refer to your
region/industry research to get an idea of any industry/regional
growth that could affect your business in a positive way. You could
also look up any social trends that may have a positive affect on your
business.
Download the Social Trends
series from the Australian
Bureau of Statistics website.
11. Business.gov.au Marketing Plan Guide
Page 11
Sales/marketing personnel
Question Explanation More information
Sales/marketing personnel
table
List your current staff in the table provided. Outline each job title,
name of the employee in the position and the main responsibilities
related to the position. You may also like to attach a copy of their
resume to the back of your plan.
Visit our Employing people
topic.
The Future
Question Explanation More information
Vision statement What is your business' vision statement? It should briefly outline your
future plan for the business and include your overall goals.
—
Mission statement What is your business' mission statement (i.e. how will you achieve
your vision)?
—
Goals/objectives What are your short & long term goals? What activities will you
undertake to meet them?
—
The Market
Question Explanation More information
Unique selling position How is your business unique in the market? What differentiates your
product/service from others in the market? What makes your
business stand out from your competition? What product gap or
service need does it fill for your customers?
—
12. Business.gov.au Marketing Plan Guide
Page 12
Your customers/clients
Question Explanation More information
Customer demographics Define who your target customers are and how they behave. You can
include age, gender, social status, education and attitudes. What are
their lifestyles, activities, values, needs, interests or opinions? Where
are they located?
Download the Social Trends
series from the Australian
Bureau of Statistics website.
Key customers Identify your key customers. (These can be large consumers of your
products or individuals whose satisfaction is key to the success of
your business.) How will you target your products/service to them?
How will you deliver your product/service to them?
—
Customer management How will you maintain a good relationship with your customers? What
techniques will you use? How will you keep your customers coming
back? Have you introduced customer service standards? Do you
follow any particular code of practice?
Visit our Customer service page.
Visit our Codes of Practice page.
Your competitors
Question Explanation More information
Your competitors How do you rate against your competitors? How can your business
improve on what they offer?
—
13. Business.gov.au Marketing Plan Guide
Page 13
Question Explanation More information
Competitor details table List at least 5 competitors in the table. For each competitor enter:
Competitor: Competitor name.
Established date: When were they established?
Size: Number of staff and/or turnover.
Market share (%): Estimated percentage of market share.
Value to customers: Unique value to customers. Why they
would do business with your competitor? For example:
convenience, quality, price or service?
Strengths: What are your competitor's main strengths?
Weaknesses: What are your competitor's main weaknesses?
—
Market research What statistical research have you completed to help you analyse
your market? Did you use a survey/questionnaire? If so, you may like
to attach a copy of your survey/questionnaire to the back of this
plan.
Visit our Researching your
market page.
Market targets Outline your planned sales targets. These targets need to be realistic
and achievable. What quantity of your products/services do you plan
to sell in a planned timeframe? Are they monthly or yearly targets?
For example, you may set yourself a goal of selling 1 000 products in
12 months.
—
14. Business.gov.au Marketing Plan Guide
Page 14
Question Explanation More information
Environmental/industry
analysis
Detail the results of the market research you have performed. Is the
area experiencing population growth? Are there long-term employers
in the area? Is the region's economy stable? Are there seasonal
variations?
What is the size of the market? What recent trends have emerged in
the market? What growth potential is available and where do you fit
in? How will the market/customers change when you enter the
market? What external factors will affect your customers?
A good place to start when researching your regional profile is the
Australian Bureau of Statistics website. The regional profile
information includes economy, population/people, industry and
environment/energy statistics.
Visit our Market research &
statistics topic.
Visit the Australian Bureau of
Statistics National Regional
Profile page.
Marketing strategy What is your overall marketing strategy? What steps or activities will
you undertake to achieve your goals/objectives? For each marketing
activity/milestone:
Marketing activity/milestone: Print advertising, online advertising,
mail-out, giveaway, media release, event, website, blog/social media,
public relations, branding and artwork, or publications and
catalogues.
Person responsible: Who is responsible for completing this task?
Date of expected completion: When do you expect to complete the
marketing activity?
Cost ($): Estimated cost of activity.
Success indicator: What indicator/ measurement result will need to
be met before this activity is considered a success?
Visit our Marketing topic.
15. Business.gov.au Marketing Plan Guide
Page 15
Advertising & sales
Question Explanation More information
Advertising and promotional
strategy table
For each promotion/advertising:
Planned promotion/advertising type: What is the
promotion/advertising type being used (e.g. Print media
advertising, online advertising, SMS, mail-out, giveaway, media
release, social media campaign or event)?
Promotional strategy: Why have you decided to use this
promotion/advertising type? How and when will you use it?
What is your strategy behind this? Who will upkeep your social
media presence?
Expected business improvement: How do you expect it will
improve your business success?
Cost ($): What is the cost of each planned activity?
Target date: When do you expect to complete each activity?
Visit our Marketing topic.
Social media strategy What do you want to achieve/communicate (brand awareness, online
sales etc)? What social media tools do your customers use (e.g.
Blogs, Twitter, Facebook etc)? What strategies can you use to
network and communicate effectively with these customers? Who
will upkeep your social media presence? Do you have internal staff or
would you need to engage an external organisation?
—
Sales strategy What sales techniques do you use? What are your strategies behind
these techniques? How is this different/better than your competitors?
Visit our Marketing topic.
16. Business.gov.au Marketing Plan Guide
Page 16
Question Explanation More information
Sales and distribution
channels table
For each channel enter:
Channel type: What channel will you be using (e.g. Shopfront,
internet, direct mail, export or wholesale)?.
Products/services: List all the products/services sold via this
channel.
Percentage of sales: What percentage of overall sales do you
expect to sell via this channel?
Distribution strategy: Why have you decided to use this
channel type? How and when will you use it? What is the
strategy behind using this channel type for this particular
product/service?
—
17. Business.gov.au Marketing Plan Guide
Page 17
The Finances
To complete the finances portion of this marketing plan, you should rely heavily on your financial statements and projections. The
business.gov.au Business plan template available at www.business.gov.au/businessplan can provide you with a start-up costing, balance
sheet profit and loss, cash flow and a break-even analysis template.
Question Explanation More information
Price What price have you determined for your products/services? Does
this price take into account all your costs including personal, start-up,
operational, cash flow and working capital? Have you also allocated a
profit margin in your costing? What price will your target market
bear? Do your prices take into account any seasonal variation to your
suppliers’ costs?
—
Expected sales What are your expected sales? When do you hope to achieve these
figures? Are there seasonal influences?
—
Marketing budget [YEAR]
table
Using the table
The marketing budget table example contains a list of suggested
marketing items a typical business may use.
Please note: The table assumes all figures are GST inclusive.
Attach your own
If you have your own marketing budget or your accountant has
already prepared one, please attach it here. If it is a large sheet, you
can always attach it to the back of the plan and make reference to it
from this section.
—
18. Business.gov.au Marketing Plan Guide
Page 18
Monitoring/measurement activities
Question Explanation More information
Monitoring/measurement
activities table
Reviewing the impact of your marketing should be a periodic activity.
List the details of each review in the table provided. For each
marketing activity:
Marketing activity: Print advertising, online advertising, mail-
out, giveaway, media release, event, website, blog/social
networking, public relations, branding and artwork, or
publications and catalogues.
Date of review: (e.g. Month/Year or 6 monthly).
Monitoring methods: What tools did you use to
measure/monitor the impact of your marketing activities?
Review outcomes: What were the results for the promotional
period? What were your sales/profit figures? How many
new/repeat customers did you receive? How many visitors to
your website?
—
Supporting documentation
Question Explanation More information
Supporting documentation List all of your attachments here. These may include resumes,
customer survey/questionnaire and/or financial documents.
—
19. [Business Name] Marketing Plan [YEAR]
Page 1
[INSERT YOUR BUSINESS LOGO]
[Your Name]
[Your Title]
[Business Name]
[Main Business Address]
ABN: [ABN]
ACN: [ACN]
[Business Name]
Marketing Plan
Prepared: [Date prepared]
20. [Business Name] Marketing Plan [YEAR]
Page 2
Table of Contents
Marketing Plan Summary .................................................................................3
The Business .............................................................................................3
The Future ................................................................................................3
The Market ................................................................................................3
The Finances..............................................................................................4
The Business ...................................................................................................4
Business overview ......................................................................................4
S.W.O.T. analysis .......................................................................................4
S.W.O.T. activity sheet ................................................................................4
Products/services .......................................................................................5
Sales/marketing personnel ...........................................................................5
The Future ......................................................................................................7
Vision statement ........................................................................................7
Mission statement .......................................................................................7
Goals/objectives.........................................................................................7
The Market ......................................................................................................8
Unique selling position .................................................................................8
Your customers/clients ................................................................................8
Your competitors ........................................................................................8
Market research .........................................................................................9
Market targets ...........................................................................................9
Environmental/industry analysis .................................................................. 10
Marketing strategy.................................................................................... 10
Advertising & sales ................................................................................... 11
The Finances .................................................................................................14
Price....................................................................................................... 14
Expected sales ......................................................................................... 14
Marketing budget [YEAR] ........................................................................... 15
Monitoring/measurement activities .............................................................. 16
Supporting documentation.............................................................................18
Glossary........................................................................................................18
21. [Business Name] Marketing Plan [YEAR]
Page 3
Marketing Plan Summary
[Please complete this page last]
[Your marketing summary should be completed last and should be no longer than a page
focussing on why your business is going to be successful. Your answers below should
briefly summarise your more detailed answers provided throughout the body of this
plan.]
The Business
Business name: [Enter your business name as registered in your state/territory. If you have not
registered your business name, add your proposed business name.]
Business structure: [Sole trader, partnership, trust, company.]
ABN: [Registered Australian Business Number.]
ACN: [Registered Australian Company Number, if applicable.]
Business location: [Main business location]
Date established: [The date you started trading.]
Business owner(s): [List all of the business owners.]
Relevant owner experience: [Briefly outline your experience and/or years in the industry and
any major achievements/awards.]
Products/services: [What products/services are you selling? What is the anticipated demand for
your products/services?]
The Future
Vision statement:
[The vision statement briefly outlines your future plan for the business. It should state clearly what
your overall goals for the business are.]
Goals/objectives:
[What are your short and long term goals? What activities will you undertake to meet them?]
The Market
Target market:
[Who are you selling to? Why would they buy your products/services over others?]
Marketing strategy:
[How do you plan to enter the market? How do you intend to attract customers? How and why will
this work?]
22. [Business Name] Marketing Plan [YEAR]
Page 4
The Finances
[Briefly outline your sales forecast. How much money will you need up-front? Where will
you obtain these funds from? What portion of funds will you be seeking from other
sources? How much of your own money are you contributing towards the business?]
The Business
Business overview
[Who are the current business owners? What products/services does the business
provide? Where it is located? How long has it been operating?]
S.W.O.T. analysis
[List each of your businesses Strengths, Weaknesses, Opportunities or Threats
(S.W.O.T.) in the table below.]
Strengths Weaknesses
[e.g High traffic location] [e.g High rental costs]
Opportunities Threats
[e.g build on customer and brand loyalty] [e.g Cash flow problems]
S.W.O.T. activity sheet
[Outline how and when you plan to address each of the weaknesses/threats from your
S.W.O.T. analysis above.]
S.W.O.T
weakness/ threat
Activity to address weakness/threat Activity completion
date
[Description of a
S.W.O.T weakness
or threat]
[What activity is planned to address the
weakness or threat?]
[Expected completion
date]
23. [Business Name] Marketing Plan [YEAR]
Page 5
S.W.O.T
weakness/ threat
Activity to address weakness/threat Activity completion
date
[Description of a
S.W.O.T weakness
or threat]
[What activity is planned to address the
weakness or threat?]
[Expected completion
date]
[Description of a
S.W.O.T weakness
or threat]
[What activity is planned to address the
weakness or threat?]
[Expected completion
date]
Products/services
Product/Service Description Price
[Product/service
name]
[Brief product/service description] [Unit price including
GST]
[Product/service
name]
[Brief product/service description] [Unit price including
GST]
[Product/service
name]
[Brief product/service description] [Unit price including
GST]
Market position: [Where do your products/services fit in the market? Are they high-
end, competitive or budget? How does this compare to your competitors?]
Unique selling position: [How will your products/services succeed in the market where
others may have failed? What gives your products/services the edge?]
Anticipated demand: [What is the anticipated quantity of products/services your
customers are likely to purchase? For example, how much will an individual customer buy
in 6 months or 12 months?]
Pricing strategy: [Do you have a particular pricing strategy? Why have you chosen this
strategy?]
Value to customer: [How do your customers view your products/services? Are they a
necessity, luxury or something in between?]
Growth potential: [What is the anticipated percentage growth of the product in the
future? What will drive this growth?]
Sales/marketing personnel
Job Title Name Responsibilities
[e.g. Marketing/
Sales Manager]
[Mr Chris Brantley] [What are the main
responsibilities of this
position?]
[e.g. Marketing/
Sales Manager]
[Mr Chris Brantley] [What are the main
responsibilities of this
position?]
24. [Business Name] Marketing Plan [YEAR]
Page 6
Job Title Name Responsibilities
[e.g. Marketing/
Sales Manager]
[Mr Chris Brantley] [What are the main
responsibilities of this
position?]
25. [Business Name] Marketing Plan [YEAR]
Page 7
The Future
Vision statement
[What is your business' vision statement? It should briefly outline your future plan for the business and include your overall goals.]
Mission statement
[What is your business' mission statement (i.e. how will you achieve your vision)?]
Goals/objectives
[What are your short & long term goals? What activities will you undertake to meet these goals?]
26. [Business Name] Marketing Plan [YEAR]
Page 8
The Market
Unique selling position
[How is your business unique in the market? What differentiates your product/service from others in the market? What makes your
business stand out from your competition? What product gap or service need does it fill for your customers?]
Your customers/clients
Customer demographics
[Define who your target customers are and how they behave. You can include age, gender, social status, education and attitudes. What
are their lifestyles, activities, values, needs, interests or opinions? Where are they located?]
Key customers
[Identify your key customers. (These can be large consumers of your products/services or individuals whose satisfaction is key to the
success of your business.) How will you target your products/services to them? How will you deliver your products/services to them?]
Customer management
[How will you maintain a good relationship with your customers? What techniques will you use? How will you keep your customers coming
back? Have you introduced customer service standards? Do you follow any particular code of practice?
Your competitors
[How do you rate against your competitors? How can your business improve on what they offer?]
Competitor details
[List at least 5 competitors in the table below.]
27. [Business Name] Marketing Plan [YEAR]
Page 9
Competitor Established
date
Size Market
share (%)
Value to customers Strengths Weaknesses
[Competitor name] [When were
they
established?]
[Number of
staff and/or
turnover]
[Estimated
percentage
of market
share]
[Unique value to
customers, e.g.
convenience, quality,
price or service?]
[What are your
competitor's main
strengths?]
[What are your
competitor's main
weaknesses?]
[Competitor name] [When were
they
established?]
[Number of
staff and/or
turnover]
[Estimated
percentage
of market
share]
[Unique value to
customers, e.g.
convenience, quality,
price or service?]
[What are your
competitor's main
strengths?]
[What are your
competitor's main
weaknesses?]
[Competitor name] [When were
they
established?]
[Number of
staff and/or
turnover]
[Estimated
percentage
of market
share]
[Unique value to
customers, e.g.
convenience, quality,
price or service?]
[What are your
competitor's main
strengths?]
[What are your
competitor's main
weaknesses?]
[Competitor name] [When were
they
established?]
[Number of
staff and/or
turnover]
[Estimated
percentage
of market
share]
[Unique value to
customers, e.g.
convenience, quality,
price or service?]
[What are your
competitor's main
strengths?]
[What are your
competitor's main
weaknesses?]
[Competitor name] [When were
they
established?]
[Number of
staff and/or
turnover]
[Estimated
percentage
of market
share]
[Unique value to
customers, e.g.
convenience, quality,
price or service?]
[What are your
competitor's main
strengths?]
[What are your
competitor's main
weaknesses?]
Market research
[What research have you completed to help you analyse your market? Did you use a survey/questionnaire? If so, you may like to attach a
copy of your survey/questionnaire and findings to the back of this plan.]
Market targets
[Outline your planned sales targets. What quantity of your products/services do you plan to sell in a planned timeframe? Are t hey monthly
or yearly targets?]
28. [Business Name] Marketing Plan [YEAR]
Page 10
Environmental/industry analysis
[Detail the results of the market research you have performed. Is the area experiencing population growth? Are there long-term
employers in the area? Is the region's economy stable? Are there seasonal variations?
What is the size of the market? What recent trends have emerged in the market? What growth potential is available and where do you fit
in? How will the market/customers change when you enter the market? What external factors will affect your customers?]
Marketing strategy
[What is your overall marketing strategy? What steps or activities will you undertake to achieve your goals/objectives?]
Marketing activity/milestone Person
responsible
Date of expected
completion
Cost ($) Success indicator
[Print advertising, online advertising, mail-out,
giveaway, media release, event, website,
blog/social media, public relations, branding and
artwork, or publications and catalogues.]
[Who is
responsible for
completing this
task?]
[When do you
expect to complete
the marketing
activity?]
[Estimated
cost of
activity.]
[What indicator/ measurement
result will need to be met before
this activity is considered a
success?]
[Print advertising, online advertising, mail-out,
giveaway, media release, event, website,
blog/social media, public relations, branding and
artwork, or publications and catalogues.]
[Who is
responsible for
completing this
task?]
[When do you
expect to complete
the marketing
activity?]
[Estimated
cost of
activity.]
[What indicator/ measurement
result will need to be met before
this activity is considered a
success?]
[Print advertising, online advertising, mail-out,
giveaway, media release, event, website,
blog/social media, public relations, branding and
artwork, or publications and catalogues.]
[Who is
responsible for
completing this
task?]
[When do you
expect to complete
the marketing
activity?]
[Estimated
cost of
activity.]
[What indicator/ measurement
result will need to be met before
this activity is considered a
success?]
[Print advertising, online advertising, mail-out,
giveaway, media release, event, website,
blog/social media, public relations, branding and
artwork, or publications and catalogues.]
[Who is
responsible for
completing this
task?]
[When do you
expect to complete
the marketing
activity?]
[Estimated
cost of
activity.]
[What indicator/ measurement
result will need to be met before
this activity is considered a
success?]
29. [Business Name] Marketing Plan [YEAR]
Page 11
Advertising & sales
Advertising and promotional strategy
Planned promotion
/advertising type
Promotional strategy Expected business improvement Cost ($) Target date
[Print media
advertising, online
advertising, SMS,
mail-out, giveaway,
media release, social
media campaign or
event.]
[Why have you decided to use this
promotion/advertising type? How and when
will you use it? What is your strategy behind
this? Who will upkeep your social media
presence?]
[How do you expect it will improve your
business success?]
[Estimate
d cost of
activity.]
[e.g. Dec 09]
[Print media
advertising, online
advertising, SMS,
mail-out, giveaway,
media release, social
media campaign or
event.]
[Why have you decided to use this
promotion/advertising type? How and when
will you use it? What is your strategy behind
this? Who will upkeep your social media
presence?]
[How do you expect it will improve your
business success?]
[Estimate
d cost of
activity.]
[e.g. Dec 09]
[Print media
advertising, online
advertising, SMS,
mail-out, giveaway,
media release, social
media campaign or
event.]
[Why have you decided to use this
promotion/advertising type? How and when
will you use it? What is your strategy behind
this? Who will upkeep your social media
presence?]
[How do you expect it will improve your
business success?]
[Estimate
d cost of
activity.]
[e.g. Dec 09]
30. [Business Name] Marketing Plan [YEAR]
Page 12
Planned promotion
/advertising type
Promotional strategy Expected business improvement Cost ($) Target date
[Print media
advertising, online
advertising, SMS,
mail-out, giveaway,
media release, social
media campaign or
event.]
[Why have you decided to use this
promotion/advertising type? How and when
will you use it? What is your strategy behind
this? Who will upkeep your social media
presence?]
[How do you expect it will improve your
business success?]
[Estimate
d cost of
activity.]
[e.g. Dec 09]
Social media strategy
[What do you want to achieve/communicate (brand awareness, online sales etc )? What social media tools do your customers use (e.g.
Blogs, Twitter, Facebook etc)? What strategies can you use to network and communicate effectively with these customers? Who will
upkeep your social media presence – do you have the internal staff or would you need to engage an external organisation]
Sales strategy
[What sales techniques do you use? What are your strategies behind these techniques? How is this different/better than your
competitors?]
Sales and distribution channels
Channel type Products/services Percentage of
sales (%)
Distribution strategy
[e.g. Shopfront,
internet, direct mail,
export or wholesale.]
[List all the
products/services sold
via this channel]
[What percentage
of overall sales do
you expect to sell
via this channel?]
[Why have you decided to use this channel type? How and when
will you use it? What is the strategy behind using this channel type
for this particular product/service?]
[e.g. Shopfront,
internet, direct mail,
export or wholesale.]
[List all the
products/services sold
via this channel]
[What percentage
of overall sales do
you expect to sell
via this channel?]
[Why have you decided to use this channel type? How and when
will you use it? What is the strategy behind using this channel type
for this particular product/service?]
31. [Business Name] Marketing Plan [YEAR]
Page 13
Channel type Products/services Percentage of
sales (%)
Distribution strategy
[e.g. Shopfront,
internet, direct mail,
export or wholesale.]
[List all the
products/services sold
via this channel]
[What percentage
of overall sales do
you expect to sell
via this channel?]
[Why have you decided to use this channel type? How and when
will you use it? What is the strategy behind using this channel type
for this particular product/service?]
[e.g. Shopfront,
internet, direct mail,
export or wholesale.]
[List all the
products/services sold
via this channel]
[What percentage
of overall sales do
you expect to sell
via this channel?]
[Why have you decided to use this channel type? How and when
will you use it? What is the strategy behind using this channel type
for this particular product/service?]
32. [Business Name] Marketing Plan [YEAR]
Page 14
The Finances
[To complete the finances portion of this marketing plan, you should rely heavily on your financial statements and projections. The
business.gov.au Business plan template available at www.business.gov.au/businessplan can provide you with a start-up costing, balance
sheet profit and loss, cash flow and a break-even analysis template.]
Price
[What price have you determined for your products/services? Does this price take into account all your costs including personal, start-up,
operational, cash flow and working capital? Have you also allocated a profit margin in your costing? What price will your target market
bear? Do your prices take into account any seasonal variation to your suppliers’ costs?]
Expected sales
[What are your expected sales? When do you hope to achieve these figures? Are there seasonal influences?]
33. [Business Name] Marketing Plan [YEAR]
Page 15
Marketing budget [YEAR]
[Consider the example below when developing a budget to include in your business plan.]
Item Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Marketing/promotion
Marketing agency
Radio advertising
Television advertising
Print advertising
Online advertising
Social media
Web search optimisation
Mailouts
Giveaways
Events
Branding & artwork
Merchandising
Publications
Catalogues
More…
Marketing/ promotion total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Other
Research
Travel
Postage
Administration
Incidentals
More…
Other total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
34. [Business Name] Marketing Plan [YEAR]
Page 16
Monitoring/measurement activities
[Reviewing the impact of your marketing should be a periodic activity. List the details of each review in the table below.]
Marketing activity Date of
review
Monitoring methods Review outcomes
[Print advertising, online
advertising, mail-out,
giveaway, media
release, event, website,
blog/social media, public
relations, branding and
artwork, or publications
and catalogues.]
[e.g.
Month/Year]
[What tools did you use to
measure/monitor the impact
of your marketing activities?]
[What were the results for the promotional period? What were
your sales/profit figures? How many new/repeat customers did
you receive? How many customers visited your website?]
[Print advertising, online
advertising, mail-out,
giveaway, media
release, event, website,
blog/social media, public
relations, branding and
artwork, or publications
and catalogues.]
[e.g.
Month/Year]
[What tools did you use to
measure/monitor the impact
of your marketing activities?]
[What were the results for the promotional period? What were
your sales/profit figures? How many new/repeat customers did
you receive? How many customers visited your website?]
[Print advertising, online
advertising, mail-out,
giveaway, media
release, event, website,
blog/social media, public
relations, branding and
artwork, or publications
and catalogues.]
[e.g.
Month/Year]
[What tools did you use to
measure/monitor the impact
of your marketing activities?]
[What were the results for the promotional period? What were
your sales/profit figures? How many new/repeat customers did
you receive? How many customers visited your website?]
35. [Business Name] Marketing Plan [YEAR]
Page 17
Marketing activity Date of
review
Monitoring methods Review outcomes
[Print advertising, online
advertising, mail-out,
giveaway, media
release, event, website,
blog/social media, public
relations, branding and
artwork, or publications
and catalogues.]
[e.g.
Month/Year]
[What tools did you use to
measure/monitor the impact
of your marketing activities?]
[What were the results for the promotional period? What were
your sales/profit figures? How many new/repeat customers did
you receive? How many customers visited your website?]
36. [Business Name] Marketing Plan [YEAR]
Page 18
Supporting documentation
Attached is my supporting documentation in relation to this business plan. The attached
documents include:
[List all of your attachments here. These may include resumes, customer
survey/questionnaire and/or financial documents.]
Glossary
Australian Business Number (ABN) – a single identifying number used when dealing
with other businesses and the Tax Office.
Australian Company Number (ACN) – the number allocated by the Australian
Securities and Investments Commission (ASIC) when you register a company under
Corporations Law.
Blog –is a shortened word for Weblog (see Weblog).
Channel – a way of delivering something to its destination, whether it is a message to
be communicated or a physical product to be delivered.
Contract – a legally enforceable agreement made between two or more parties. A
contract may be a verbal contract or a written contract (or may be partly verbal and
partly written).
Demographics – the characteristics of a segment of the population, e.g. customers.
Domain name – a name that identifies an organisation's address on the internet, either
a website address (the domain name follows the 'www') or an email address (the domain
name follows the '@' symbol in the email address).
Goods and Services Tax (GST) – a broad-based tax of 10 per cent on the sale of most
goods and services in Australia.
High-end – usually refers to expensive or high quality products/services.
Market position – refers to the position an organisation, product or service has in the
market, usually in relation to its competition.
Milestone – a goal or objective with a target date.
Mission statement – is a statement outlining how an organisation intends on achieving
its vision.
Social media – a group of technology including Blogs, online networks (e.g. Twitter,
Facebook, MySpace, LinkedIn) and online collaboration tools often used to expand your
network/market reach or collaborate on a large scale.
Unique selling position – a characteristic of a business or a product/service that sets it
apart from the competition.
37. [Business Name] Marketing Plan [YEAR]
Page 19
Vision statement – an inspiring statement that expresses an organisation's main
ambitions/goals.
Weblog – (also known as a Blog) an individual's or organisation's online website
displaying a reverse-chronological list of entries (known as posts). Posts typically include
thoughts, observations, promotions, links, images or videos. A Weblog is publically
available and allows readers to comment on posts.