1. Create a Winning Business Plan in 24 Hours Learn the steps required to create a short but highly effective business plan and provide you with the tools you need to effectively write out your plan. Thomas Burns, Consultant 916-912-3880 www.theSBSF.com [email_address]

9. #2f Sales Forecast & Strategy Now we get to have some fun. Because now we get to figure out how we create sales and how much profit we are going to make. The first step is to describe your sales process. As an example, my sales process is described as follows: Using the marketing activities described, Small Business Sales Force will encourage prospects to setup a face to face meeting by offering a free 1 hour consultation. During the consultation, I am able to answer their questions so that they can determine for themselves the value and quality of our expertise. This also allows us the ability to offer our services and negotiate rates. From this activity, prospects will usually purchase a business plan, marketing plan or individual consulting sessions. The following is an example of a sales forecast using an Excel spreadsheet Thomas Burns, Consultant 916-912-3880 www.theSBSF.com [email_address]

10. Step #3 Products & Services This section only needs to be one page at most. Its purpose is to describe your product/service, who buys it and why. If it’s a product that is used by everyone, then simply focus on your target market. If it’s a service that is only bought by companies, then explain the benefits and what type of companies will buy it. Thomas Burns, Consultant 916-912-3880 www.theSBSF.com [email_address]

11. Step #4 Management Summary This section is used to describe your own personal/professional experience and how you expect to operate the business. This section is also used to describe any employees, subcontractors and outside service professionals you will hire to help run your business. Thomas Burns, Consultant 916-912-3880 www.theSBSF.com [email_address]

12. Step #5 Financial Plan & Strategy The financial plan is a description of the funding or investment needed to start the business along with a description showing how you are going to pay back the investment with interest. The financial strategy is a collection of financial documents or spreadsheets that show Profit/Loss, Cash Flow, Break Even. Thomas Burns, Consultant 916-912-3880 www.theSBSF.com [email_address]

15. Once you start writing, do not spend too much time on word selection and grammar. Put together a first draft soon as possible. The editing and revision of each section will always take place at another time. Remember, a business plan is a living document that will be used daily, weekly, monthly. As things change, the business plan will also change. However, taking the time to do the research, planning and writing out your thoughts, ideas and goals, is the first step in the process of building a successful business model and operation. Thomas Burns, Consultant 916-912-3880 www.theSBSF.com [email_address] Conclusion