The document analyzes how recruiting content impacts job application rates differently based on experience level. It finds that entry-level and less experienced candidates are less likely to apply when seeing job content, as the content encourages them to self-select out. More experienced candidates ranging from 6-10+ years are more inclined to apply when seeing content about hard-to-fill roles, as they need more information before applying to selective positions.

1. Entry-level
Jobs
Jobs
Requiring
2-5 Years
Experience
Jobs
Requiring
6-10 Years
Experience
Jobs
Requiring
11+ Years
Experience
Seeing
Content
Not Seeing
Content
0.42
0.29
0.32
0.57
0.20
0.18
0.17
0.16Seeing
Content
Not Seeing
Content
Seeing
Content
Not Seeing
Content
Seeing
Content
Not Seeing
Content
0.704
0.408
2.788
1.024
Entry-level employees are less
likely to apply when seeing
content about the job. The
content encourages them to
self-select out.
Seeing content didn’t
significantly increase or decrease
the likelihood of application.
Less-experienced employees
are less likely to apply when
seeing content about the job.
The content encourages them
to self-select out.
Prospects who can be selective
need more info before applying.
Seeing the content has a
significant impact on the
hardest-to-hire roles.
Application rates Content Impact Index
The Content Impact Index is the difference
between the application rate of those who
see content and those who haven’t.
How Content Impacts Applications
Recruiting content doesn’t affect everyone the same way.
Less experienced prospects who see content tend to
self-select out, while experienced candidates are far
more inclined to apply.