Employer Branding is important because more than 60 percent of the job seekers today wish to understand the culture and values of an organization even before they seek an opportunity.
Developing an employer branding strategy for your organization can be made seamless provided you have an eye for detail and persistence to look into all corners of the public domain.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
Employer Branding is important because more than 60 percent of the job seekers today wish to understand the culture and values of an organization even before they seek an opportunity.
Developing an employer branding strategy for your organization can be made seamless provided you have an eye for detail and persistence to look into all corners of the public domain.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
Cover Letter 101: Best Practices to Land an InterviewTracy Lube
Crafting the perfect cover letter takes time and research, Use a unique introductory sentence, Tell a compelling story, why you are a fit, highlight your achievements, use personality to show you are likeable, Personalize it.
SJN Sales is a full-service sales outsourcing firm with completely distributed offices and staff. We build sales for companies offering complex intangibles, generally technology and professional services firms. We build sales using our existing contacts and work on a performance basis.
How to Hire All-Star Administrative Professionals and Maximize Their PotentialRobert Half
This hiring guide provides tips on how to find top-notch administrative professionals and help them branch out beyond their traditional job descriptions.
The ultimate hiring tool box for small medium businessDaorong Lin
Recruiting and hiring the right candidates takes time, energy, and patience. As a small business, you’re already running on empty. That’s why we at LinkedIn developed this hiring toolbox full of forms, checklists, templates, and tips for you to use at each stage of your recruiting and hiring process.
2015 Ultimate Hiring Toolbox For Small & Medium BusinessesSage HR
Get checklists, templates, forms, and more!
Recruiting and hiring the right candidates takes time and energy, especially if you work in a small or medium sized business. To help you save time and effort, we've developed an easy-to-use hiring toolbox filled with checklists, templates, forms, and best practices for finding and hiring top talent.
This free resource offers:
- Recruiting and onboarding checklists: A downloadable checklist of to-do's for you to use during pre and post hire.
- Forms and interview templates: Templates that assist with interviewing, assessments, team alignment, and more.
- Top technologies and features: A review of the most impactful products and features successful hiring professionals use.
- Creative tips: Tips and tricks for creating a positive on-site interview experience
Download your free copy to help speed up productivity and improve your hiring process!
Cover Letter 101: Best Practices to Land an InterviewTracy Lube
Crafting the perfect cover letter takes time and research, Use a unique introductory sentence, Tell a compelling story, why you are a fit, highlight your achievements, use personality to show you are likeable, Personalize it.
SJN Sales is a full-service sales outsourcing firm with completely distributed offices and staff. We build sales for companies offering complex intangibles, generally technology and professional services firms. We build sales using our existing contacts and work on a performance basis.
How to Hire All-Star Administrative Professionals and Maximize Their PotentialRobert Half
This hiring guide provides tips on how to find top-notch administrative professionals and help them branch out beyond their traditional job descriptions.
The ultimate hiring tool box for small medium businessDaorong Lin
Recruiting and hiring the right candidates takes time, energy, and patience. As a small business, you’re already running on empty. That’s why we at LinkedIn developed this hiring toolbox full of forms, checklists, templates, and tips for you to use at each stage of your recruiting and hiring process.
2015 Ultimate Hiring Toolbox For Small & Medium BusinessesSage HR
Get checklists, templates, forms, and more!
Recruiting and hiring the right candidates takes time and energy, especially if you work in a small or medium sized business. To help you save time and effort, we've developed an easy-to-use hiring toolbox filled with checklists, templates, forms, and best practices for finding and hiring top talent.
This free resource offers:
- Recruiting and onboarding checklists: A downloadable checklist of to-do's for you to use during pre and post hire.
- Forms and interview templates: Templates that assist with interviewing, assessments, team alignment, and more.
- Top technologies and features: A review of the most impactful products and features successful hiring professionals use.
- Creative tips: Tips and tricks for creating a positive on-site interview experience
Download your free copy to help speed up productivity and improve your hiring process!
Streamline the IT Hiring Process | WhitepaperACTIVE Network
Some 70% of hiring managers say they want to hire more technology workers in the coming months. If you’re one of those people, you should be aware that a unique set of challenges lies ahead. This whitepaper provides actionable insights into the most prevalent hurdles currently facing IT hiring managers, and is intended to help not only streamline your hiring process, but to get the most from your staffing and recruiting partners.
From WineWeb, March 29 2016. You can write anything you want, but that doesn't mean it will further your content marketing strategy. Figure out what to write first to induce action in your audience.
Content Is Your Competitive Advantage in RecruitingJames Ellis
Have you wondered why the best talent, the whales of your industry, seem to slip through your fingers over and over again? Or worse, why they don't even know your name? Invest all you want in an employer brand or EVP, but without content, you are shouting in a lonely room.
Solving the ten biggest hiring problemsJames Ellis
Recruiters know they have issues, but sometimes don't have the right perspective to understand and solve them. This ebook sheds light on the most common issues and how to solve them.
What kind of mobile event app do I really need?James Ellis
How can you keep from buying too much or too little mobil event app? Here's a flowchart to make sure you are only asking for what you really need to engage your audiences. Written and designed by James Ellis.
Think the recruiting world is getting tougher? It's not your imagination: Everyone is using the same tricks and tactics and they are losing their effectiveness. But there is a simple solution, a means by which you can inject new life into all your efforts.
The Periodic Table of Event App SolutionsJames Ellis
There are many factors at work that determine how successful your expensive event app will be. If you don't take them all into consideration, you're asking for trouble.
Plenty of people say that you can't measure social media or determine its return on investment. But they're wrong.
Measuring social media is simply a matter of understanding how social media works. It doesn't rive someone all the way down the funnel, it just moves them one step at a time.
For more information on social media, analytics, content marketing and the entire world of digital talent acquisition, take a look at meshworking.com.
1. Personal &
Professional
Satisfaction
Experience
Job/
Role
Location
Company/
Brand
Content that illustrates
how choosing to work here
is a smart choice, leading
to deep satisfaction
Stories about
how this role will
allow me to grow
professionally and
personally
Job description
Where is this job?
What is the company
or brand?
Stories about
how people here
stick together
to make great things
Stories from
people who are
working this job
right now
Local amenities,
places to get coffee,
lunch, shop and run
errands
News about
the company
or brand
Stories about
what the job
is and how its
been done
Commute time,
public transit routes,
parking
What does the
company do or make?
Hierarchy of
Recruiting
Content
The recruiting world is only getting
more competative. Your best and
most selective prospects are doing
a lot more research in their job
hunt (41% more than two years ago
by our estimate). What stories and
content are you offering them?
Most
companies
focus on
these three
content
areas and
ignore the
rest
In order to attract and engage
these selective prospects, you
need content that goes beyond
job descriptions and how to find
the office. You need content that
speaks to every question they
might have.
This is a hierarchy, so you
can’t jump to the top level,
you can only build to it. No
one will believe a story about
the excellent experience
awaiting them when they
don’t understand the job.
Showing up on top prospects’
radar means giving them the
informtation they are already
looking for. That’s how you
turn prospects into engaged
candidates.