The document discusses the rise of "Consumer 3000" in Indonesia as the country reaches a GDP per capita of $3,000. It notes that this will trigger an economic "earthquake" and consumer revolution. Consumer 3000 is characterized by higher buying power, greater knowledge/information, and more technology usage. This shifts market segmentation and requires new strategies. Companies should target "reasonable" consumers by emphasizing value and benefits, "critical" consumers through innovation and higher value at lower cost, and "functional" consumers by imitating smartly and focusing on functionality over brands.
I made this project called "Saturday in the Park" for Maverick Indonesia. The purposes of this project are to raise awareness of people living in Jakarta to maintain public park and regularly visit public park for social gathering.
(Sorry for the wrong writing information, Mrs. Tri Rismaharini is a major in Surabaya not in Malang)
Special Event Proposal - "Elven Woodland Gala"Kayla Harvard
A special events proposal that was created for my university Special Events Management Course. This project took a lot of attention to detail, research, creativity and planning. Received the top mark in the class, from a professor with industry experience and is known for high standards of work.
The outline of this project was to choose a non-for-profit organisation and propose a gala that would raise funds for their cause, all hypothetically. The decor, food, entertainment, venue and other aspects must be researched and included. The theme chosen also must rationalise a theme for all the aspects of the gala.
The theme "Elven Woodland Gala" is based of of J.R.R. Tolkien's world of middle earth, and his deep history of the Elvish race. We chose the Elves to represent our "client", The Nature Conservancy of Canada. We saw that the culture of the Elves aligned with the culture of organisation. We (my project partner and I) decided to focus on the overall culture of the Elves and not just the story of "The Hobbit" or "The Lord of the Rings". We delved deep into the elvish food, language, clothing and music (Tolkien left us a plethora of information on the Elvish). We made the theme realistic but also still rooted in fantasy.
Sponsorship Secrets: What Every Event Organizer Needs to KnowDavid Adler
BizBash, Eventbrite and SponsorHub are excited to present the first webinar of this 3-part webinar series, "Sponsorship Secrets: What Every Event Organizer Needs to Know". During this free online event we'll introduce clear strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events.
Specifically, we will cover:
* What sponsors want and how to negotiate a win-win agreement
* Experimental marketing and how you fit in
* The differences and similarities between B2B vs. B2C sponsorships
* How the talent at your event affects sponsorships
* Various sponsorship technologies and how to improve the RFP process
* Understanding category exclusivity
I made this project called "Saturday in the Park" for Maverick Indonesia. The purposes of this project are to raise awareness of people living in Jakarta to maintain public park and regularly visit public park for social gathering.
(Sorry for the wrong writing information, Mrs. Tri Rismaharini is a major in Surabaya not in Malang)
Special Event Proposal - "Elven Woodland Gala"Kayla Harvard
A special events proposal that was created for my university Special Events Management Course. This project took a lot of attention to detail, research, creativity and planning. Received the top mark in the class, from a professor with industry experience and is known for high standards of work.
The outline of this project was to choose a non-for-profit organisation and propose a gala that would raise funds for their cause, all hypothetically. The decor, food, entertainment, venue and other aspects must be researched and included. The theme chosen also must rationalise a theme for all the aspects of the gala.
The theme "Elven Woodland Gala" is based of of J.R.R. Tolkien's world of middle earth, and his deep history of the Elvish race. We chose the Elves to represent our "client", The Nature Conservancy of Canada. We saw that the culture of the Elves aligned with the culture of organisation. We (my project partner and I) decided to focus on the overall culture of the Elves and not just the story of "The Hobbit" or "The Lord of the Rings". We delved deep into the elvish food, language, clothing and music (Tolkien left us a plethora of information on the Elvish). We made the theme realistic but also still rooted in fantasy.
Sponsorship Secrets: What Every Event Organizer Needs to KnowDavid Adler
BizBash, Eventbrite and SponsorHub are excited to present the first webinar of this 3-part webinar series, "Sponsorship Secrets: What Every Event Organizer Needs to Know". During this free online event we'll introduce clear strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events.
Specifically, we will cover:
* What sponsors want and how to negotiate a win-win agreement
* Experimental marketing and how you fit in
* The differences and similarities between B2B vs. B2C sponsorships
* How the talent at your event affects sponsorships
* Various sponsorship technologies and how to improve the RFP process
* Understanding category exclusivity
[White Paper] Indonesia 2020: The Urban Middle-Class MillennialsHasanuddin Ali
After last year we published a white paper entitled "The Portrait of Urban Moslem: Gairah Religiusitas Masyarakat Kota", Alvara Research Center now published latest white paper, titled "Indonesia 2020: The Urban Middle-Class Millennials".
2020 for Indonesia is very important, because many studies form world economic institutions indicate that in 2020 will be a milestone in the progress of Indonesia. World Economic Forum in 2015 predicted that Indonesia would rank eighth world economy in 2020, and with Internet users reached 140 million, Indonesia will become the largest digital market in Southeast Asia in 2020.
Alvara Research Center believes that there are three entities that determine the face of Indonesia in 2020, namely the urban population, middle-class people, and millennial society. The existence of three entities greatly affect the face of Indonesia in 2020 and implicated in all aspects of life, especially in business and marketing, social and cultural, employment and self-employment, and religious life.
Indosat Ooredoo (formerly Indosat) is one of Indonesia's largest telecommunication networks and services provider.[3]
Indosat offers (prepaid and postpaid) mobile phone services (Mentari, IM3 and Matrix), fixed voice services (including International Direct Dialing (IDD)), fixed wireless and fixed telephone services.[3][4] The company also provides Multimedia, Internet & Data Communication Services (MIDI).[4]
As of 2012 the company holds around 21 percent of market share. It has around 50 million cellular subscribers.[3] An Indonesian investment website stated that the company has lost a couple of percentage points in terms of market share on the mobile phone market in Indonesia in recent years.
The theme of the 2014 MarketingProfs' B2B Marketing Forum is "Marketing For What Comes Next." Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.
#GenM (Generation Muslims) are new muslim generation in Indonesia that have four key characteristics: religious, modern, universal, and prosperous. They will become the mainstream market in the country.
[White Paper] Indonesia 2020: The Urban Middle-Class MillennialsHasanuddin Ali
After last year we published a white paper entitled "The Portrait of Urban Moslem: Gairah Religiusitas Masyarakat Kota", Alvara Research Center now published latest white paper, titled "Indonesia 2020: The Urban Middle-Class Millennials".
2020 for Indonesia is very important, because many studies form world economic institutions indicate that in 2020 will be a milestone in the progress of Indonesia. World Economic Forum in 2015 predicted that Indonesia would rank eighth world economy in 2020, and with Internet users reached 140 million, Indonesia will become the largest digital market in Southeast Asia in 2020.
Alvara Research Center believes that there are three entities that determine the face of Indonesia in 2020, namely the urban population, middle-class people, and millennial society. The existence of three entities greatly affect the face of Indonesia in 2020 and implicated in all aspects of life, especially in business and marketing, social and cultural, employment and self-employment, and religious life.
Indosat Ooredoo (formerly Indosat) is one of Indonesia's largest telecommunication networks and services provider.[3]
Indosat offers (prepaid and postpaid) mobile phone services (Mentari, IM3 and Matrix), fixed voice services (including International Direct Dialing (IDD)), fixed wireless and fixed telephone services.[3][4] The company also provides Multimedia, Internet & Data Communication Services (MIDI).[4]
As of 2012 the company holds around 21 percent of market share. It has around 50 million cellular subscribers.[3] An Indonesian investment website stated that the company has lost a couple of percentage points in terms of market share on the mobile phone market in Indonesia in recent years.
The theme of the 2014 MarketingProfs' B2B Marketing Forum is "Marketing For What Comes Next." Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.
#GenM (Generation Muslims) are new muslim generation in Indonesia that have four key characteristics: religious, modern, universal, and prosperous. They will become the mainstream market in the country.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
8. Reaching the $3,000 per capita GDP level will result in
“accelerated development”. South Korea experienced surging
economic growth for 11 years after achieving that level.
Source: Indonesian economy with a US$3,000 per capita GDP by Cyrillus Harinowo Hadiwerdoyo
9. Source: Indonesian economy with a US$3,000 per capita GDP by Cyrillus Harinowo Hadiwerdoyo
In 2002, China set a target to achieve a per capita GDP of $3,000
GDP by 2020. Apparently the Chinese economy achieved that
level not in 2020, but in 2008-2009.
28. Economy is looking good
Pada Oktober lalu, inflasi mengarah ke 5,6 persen dan diprediksi plus-minus 5
persen pada akhir 2010. Adapun inflasi 2011 diprediksi plus-minus 6 persen.
Indonesian GDP Growth
Nilai tukar rupiah juga berada di kisaran Rp 9.000
29. Politic is relatively stable:
SBY second period
No “Pemilu” in the near future
10 years political transition
38. Consumer 3000: The 3 Dimensions
More Buying Power; More Consumption
More Knowledgable; More Informationalized
More Technology Savvy; More Connected
39. Consumer 3000: The 3 Dimensions
HIGH
BUYING
POWER
CONNECTED
KNOW-
LEDGABLE
CONSUMER
3000
58. What kind of changes
happened in the market
segmentation?
59. Segmentation “before 3000”
Changes in Market Segmentation
Upper
Middle
Lower
Segmentation “after 3000”
More
civilized, Knowledgable, an
d Modern
More Buying
Power
Demographic Psychographic
Brand
minded
consumer
Value
consumer
Price-minded
consumer
60. Segmentation Beyond 3000
Brand-minded Consumer
Price-minded consumer
Value consumer
“Hottest segments”
“Reasonable” – Value Consumer
“Critical” – Value Consumer
“Functional” - Value Consumer
“J-Co Lover”
“Nexian Hunter”
61. Segmentation Beyond 3000 – several examples
“Reasobale” value brands
“Critical” value brands
“Functional” value brands
62. What to target?
“Reasonalbe” – Value Consumer
“Functional” - Value
Consumer
1 2
1 2
“Critical” – Value Consumer 3
Price-minded
Consumer
5
Brand-minded Consumer 4
1
2
Priority #1
Priority #2 ... etc.
63. Know Your Strategy
Generic Strategy Generic Tactic
“Reasonalbe” Value
Consumer
RATIONALIZE YOUR BRAND
(Benefit is The King)
• Global Image, Local Price
• Unique Differentiation with
Reasonable Price
“Critical” Value Consumer
INNOVATE YOUR VALUE
(Value is The King)
• Be Creative, Deliver More
• “Higher benefits, lower cost”
Mindset
“Functional” Value
Consumer
MAKE YOUR PRODUCT
AFFORDABLE
(Price is The King)
• Be a Smart Imitator;
Be a Smart Follower
• More Function, Less Brand