SlideShare a Scribd company logo
VISIT OUR INDONESIA
PROJECT BRIEF
Indonesia’s Tourism
Ministry named 10
prioritized destinations
Most Indonesians are
more interested in
traveling abroad than to
local destinations.
Should get Indonesians
interested in and
making trips to these
destinations.
Background Problem Objective
FACT
FINDING
Bromo
Tengger
16%
Pulau
Morotai
1%
Borobudur
23%
Tanjung
Kelayang
0%Wakatobi
8%
Kepulauan
Seribu
7%
Pulau
Komodo
21%
Tanjung
Lesung
5%
Mandalika
0%
Danau Toba
19%
Views on www.indonesia.travel
Three destinations which have the lowest views on
“Pesona Indonesia” main website are:
1. Mandalika (NTB) – Middle Indonesia
2. Tanjung Kelayang (Bangka Belitung) – West
Indonesia
3. Pulau Morotai (Maluku Utara) – East
Indonesia
Bangka
Belitung
29%
Maluku
Utara
11%
Nusa
Tenggara
Barat
60%
Number of tourist in July 2015
according to Badan Pusat Statistik
Lowest number of tourist in July 2015
among province where lowest-views-
destination is located, is Maluku Utara
with 8.298 tourist.
(Bangka Belitung has 22,716 tourist,
and Nusa Tenggara Barat has 47,206)
Difference West Indonesia Middle Indonesia East Indonesia
Type of Articles Mostly Blog Mostly Blog News
Content Tourism Destination Info Tourism Destination Info High potential in tourism
& Imbalance in tourism
Difference in Desktop Research Findings
Conclusion — Pulau Morotai is the most in need of communication campaign among 10
prioritized destinations to increase people interest and trips.
STRAW
POLL
37%
7%
7%
49%
Frequency of Traveling
Once every
sixth months
Once every
three months
Once every
two years
Once every
year
59%15%
15%
11%
Travel Destination Preference
Abroad
Middle
Indonesia
West
Indonesia
East
Indonesia
Food
Culture
24% Beach,
Diving,
Snorkelin
g
14%
Shopping
14%
Historical
Sites
12%
Romance
11%
Nightlife
9%
Art
8%
Hiking
4%
Sport
4%
Traveling Activities Preference
Leisure
52%
Adventur
ous
48%
Type of Traveling Preference
Not
74%
Aware
26%
Morotai Island's awareness
January
9% February
4%March
4%
April
7%
May
6%
June
7%
July
16%
August
7%
September
7%
October
8%
November
7%
December
18%
Travel Time Preference
Poll Title Poll Anwers
Mean of money spend on
travel
Rp 9,000,000 (Range Rp 1,000,000 – Rp 50,000,000)
What makes interest on
certain place
Have been shown in variety show, have been shared in social media, have something that
can be shared on social media, have been on travel journal, good food, adequate facilities,
cheap price, resorts, beautiful scenery, yet to be famous, unique events.
For details -
https://rb94.typeform.com/report
/sMAuWv/bKYC
SITUATION ANALYSIS
• Astonishing Scenery; is well known as “mutiara di
bibir pasifik”
• Narutal resource still untouched and preserved
• Historical Sites
• Strategic Location
• Great Seafood
• Have a good digital visibility through website
and online media
• Yet to have direct transportation route
• Limited number of accomodation
• Accomodation quality is quite low
• Yet to have adequate facility and infrastructure
• Lack of promotional activities
• Low awareness
• Low views on website
• Low number of trips
• Government support
• On-going development in transportation, accomodation, and
infrastructure
• Increase trend and promotion in east Indonesia tourism
• There are more people that like to and taken interest in travel
than in past days.
• People tends to travel more frequent of based on straw poll
• Online media usage makes people to travel to new places.
• Beach and historical sites, which are highlight of Morotai
Island is scored high on travel activities preference poll
• Unstable Political Situation
• People tends to travel to the place with easy
access
• People tends to prefer travel abroad
• Less people travel to East Indonesia (based on
straw poll)
• Individual that swindles and take economic
advantage from tourist.
Strength Weakness
Opportunity Threat
COMPETITOR MATRIX
Sipadan Island, Malaysia Guam, Micronesia
Ha-long Bay, Vietnam Pearl Harbour Historical Sites, Hawaii
Strength
• Regularly ranked amongst the top 5 dive sites
in the world.
• Outstanding dive site that has a great
barracuda shoal in a tornado-like formation all
year long.
Weakness
• Unfriendly locals
• Have negative sentiment with Indonesians
Strength
• One of World Seven Wonders with its
beautiful scenery and landscape
• Have adecuate facilities to face international
tourist
Weakness
• It has cloudy water and not diving material
• Not popular enough
Strength
• Popular as benchmark for tropical vacation
island.
• Has variety attraction from beach, historical sites,
and shopping.
Weakness
• Unstable natural condition such as current in
coastal area and flood
• Many pothole and disrepair road
Strength
• Famous historical sites
• On one of most beautiful and well-known
island in the world
Weakness
• Pricey
• Historical sites is overshadowed by another
attractions like its beach and culture
PROBLEM STATEMENT
Lack of promotional communications and
optimization of Morotai’s tourism potency lead to
low awareness, interest, and trips to Morotai
Island.
OBJECTIVE
SMART GOAL
Optimizing tourism potency and communication
program to increase the awareness, interest, and
trips to Morotai Island among Indonesians
1. Increase visibility in media (digital and conventional) about
Morotai Island by 70% within one year after campaign start.
2. Increase digital conversation mentioning Morotai Island by 60%
within one year after campaign start.
3. Increase the number of trips to Morotai Island by 50% within one
year after campaign start.
TARGET AUDIENCE
PROFILE AUDIENCE
Domestic Tourist
Demographic
• SES A-B
• Male or Female
• 20 – 45 Years Old
Geographic
• Urban
• Sub-urban
Lifestyle
• Sociable
• Tech-driven
• Adventurous
• Dynamic
• Travel as lifestyle
Nikita Handayani, 23 Years Old,
Freelance-journalist with hobby in photography.
Right know she is on trips around Indonesia to
see the real things that happens in Indonesia
before starting to work for real.
Riki Silalahi, 32 Years Old,
Employee at a company in Jakarta with hobby to
travel. He often look for good travel destination with
internet and several times have take leave from work
to go travel.
Joseph Lesmana, 28 Years Old,
Scuba diver instuctor in Bali. As a veteran and expert in
diving, he likes to travel to famous diving sites to gain
experience and more story to share to his student.
Rini Yuniarti, 38 Years Old,
Mother of two children. She likes to plan a trip with her family
when holiday comes. Unlike most family, her’s like more
challenging and adventurous vacation.
KEY MESSAGE
pesona morotai
Under the
Big Idea
of Pesona
Indonesia
Strengthening
Morotai’s
identity as
“Mutiara di Bibir
Pasifik”
Accentuate
the beauty
of “mutiara”
Acronym of
the grand
strategy
itself
Key Message
and Tagline use
Indonesian to
be relevant
with the target
audience
KEMILAU
GRAND STRATEGY
PHASE 1
KENALI
Optimize advantage of Earn Media
Kompas Daily
The Jakarta Post
Bisnis Indonesia Daily
Kontan Daily
Sindo Daily
Suara Pembaruan Daily
IndoPos
Investor Daily
Neraca Daily
Bloomberg Business Week
Tempo Daily
Suara Merdeka
SWA
Tempo Magazine
Bloomberg Business Week
Media List Detik.com
Kompas.com
Antara.co.id
CNNIndonesia
Okezone.com
Beritasatu.com
Metrotvnews.com
Mediaindonesia.com
Tribunnews.com
Republika!Online
Tempo.co
JPNN.com 
Liputan6.com
Bisnis.co.id
Swa.co.id
Themarketeers.com
Mix.co.id
Conduct brief survey on Indonesians perception of Morotai Island and travel habits in
general using JakPat (www.jajakpendapat.net) to explore some story angles and strong
figures as pitching material to mass media and journalist
Figures
Hold media event and press release about campaign and event launch, also any MoU
and development plan in Morotai Island. For example MoU signing with Citilink,
Infrastructure construction cooperation between PT Jababeka and Taiwanese Investor in
Morotai, etc. The news value we can pitch is, government-related, cooperation between
big institutes, people lifestyle, etc.
Media Event and Press Release
Spread matte release, several days after press release is distributed, preferably towards
weekend. Matte release is spread to keep Morotai’s visibility in mass media, after press
release published period over. Topic of the matte release is adjusted with press release
story that has spread before it, for example if the press release is about MoU between
Indonesia’s Tourism Ministry and Citilink, we can tell about how convenient the flight to
Morotai with Citilink, etc.
Both Matte Release and Press Release should contain keyword like “pesona morotai”
“keindahan alam” and “tempat bersejarah” 5 to 10 times each publication to make
association.
Matte Release
Outcome
Public Awareness
PHASE 2
MINATI
Create a bigger waves through Popular Media and KOL
Documentary Show Webstories
Expected Outcome: Public Interest
Collaborate with popular documentary shows to make trips to
Morotai Island. The trips may runs for several episodes and
accentuate Morotai Island’s beauty and charms. The show also
should give tips and explanation about how to travel to Morotai
Island.
The top of mind of the documentary show we should
collaborate with is “My Trip My Adventure” since it is in top 10
highest quality Indonesian TV Show according to survey by KPI.
With the screening of Morotai Island in TV show that
communicate the island attractiveness and tips to travel there,
it will moves people interest to take Morotai into consideration
for travel destination choice.
Webstories serves as storytelling tactics to drive people interest of Morotai Island.
It is also integrates with documentary show tactic, with use the hosts of “My Trip
My Adventure” to play the part as Key Opinion Leader.
Webstories content are webseries that will be post in youtube. Each episode will be
post every week. Each person will tell different topic about Morotai Island. For
example, Nadine Chandrawinata and David JS for the beach and life underwater,
Dion Wiyoko for the historical sites, and Bima Arya for the culinary. The trailer of
each episodes will be post on each KOL Social Media, especially Instagram.
Host of “My Trip My Adventure” is chosen as KOL because they are represent the
traveler and adventurer lifestyle. Since they have traveled to a lot of amazing place,
audience may think that the place they especially dedicated to make webseries is
outstanding among other beautiful place they have visited, thus, move people
interest towards Morotai Island. Another KOL options are “Jalan-Jalan Men!”,
webseries from malesbanget.com for the same reason or Melly Goeslaw for it
relevance, since her father, Melky Goeslaw is originated from Morotai.
PHASE 3
LAWATI
Going Local!
Morotai Digital Training On-Ground Event: Kemilau Morotai
Online Campaign: #PesonaMorotai
Expected Outcome: Trips
Local resident is given a
training by Indonesia Ministry
of Tourism to optimize the uses
of internet. So local business
can show and advertise
themself, even to make
transaction online. Besides
contribute to Morotai’s digital
salience, it can help prospective
tourist to fulfill their need
while planning itinerary to
Morotai. Anything that helps
prospective tourist to travel to
Morotai easier, including this
program that move local into
digital, can help to increase
number of trips happens.
Kemilau Morotai is a week long treasure-hunting event which makes participant has to go around most famous
and favorite tourism spot in Morotai to collect “treasure” (pearl-like ornaments). Any clue regarding location
where the treasure are will be communicated through social media kemilaumorotaiofficial as part of integration
between on-ground event and online campaign. All the treasure collected have to be submit at the closing night
event, Beat by Beach Festival on Dodola Island. Person who collected most treasure will be rewarded. Beat by
beach Itself is a music festival that held on beach and there are seafood bazaar too. Beach, culinary (as shown in
straw poll) and music are some of things that people take interest in. Combining those things will bring amazing
experience to enjoy Morotai to it fullest and moves more people to make trips to Morotai.
Integrates with on-ground activities, this tactic have purpose to take what happened on ground in Morotai to
digital, so there are more people can see and learn about Morotai.
Sharing is caring. With have experiencing trips to Morotai and Kemilau Morotai Event first-handedly, we encourage
tourist to share their picture in Morotai with hashtag #PesonaMorotai, tag pesonaindonesiaofficial and
kemilaumorotaiofficial, then writes caption to dare 3 friends to enjoy Morotai too. Some picture that creative
enough will be regrammed, and it will compete to get most votes to get a rewards. #PesonaMorotai is use as main
keyword for place branding purpose. The sustainability of this online campaign is Search Engine Optimization of
Morotai, from key message “Pesona Morotai”, any media associations, webseries, local business on Morotai and
even documentation of Kemilau Morotai Event.
MEASUREMENT
Number of media attendance in media event
Number of articles which publish in earn media
Tones of articles which publish in earn media
Kenali
Readership of the articles in earn media
Number of participant in digital training
Number of local business going online
Number of participant in Kemilau Morotai Event
Number of social media post about Morotai
Number of hashtag uses about Morotai
Tones of conversation about Morotai in social
media (Use Radian6 to measure)
Lawati
Number of trips to Morotai
Minati
Number of viewer in any webseries episodes
Viewership of documentary shows about Morotai
Tone of comments in any webseries episodes
Number of view in Morotai Island pages at
www.indonesia.travel
TIMELINE
PROGRAM
IMPLEMENTATION
October November December
1 2 3 4 1 2 3 4 1 2 3 4
JakPat Survey
Media Event
Press & Matte Release
Documentary Show
Webstories Trailer & Video
Digital Training
Kemilau Morotai Event
Online Campaign
Evaluation
YOUR INVESTMENT
Months Description Proposed Professional Fee
October 2016 1x Press Conference and media kit preparations
Rp 39,000,000
3x Press Release development and distribution
3x Matte Release development and distribution
3x Digital training sessions
Documentary show concept development
November 2016 1x Media gathering sessions
Rp 32,000,000
3x Press Release development and distribution
3x Matte Release development and distribution
Webseries development
December 2016 1x Press Conference and media kit preparations
Rp 39,000,000
3x Press Release development and distribution
3x Matte Release development and distribution
Event Preparations
1x Group interview with high official of Indonesia ministry of tourism
SUBTOTAL Rp 110,000,000
TOTAL Include VAT 10% Rp 121,000,000
Professional Fee
YOUR INVESTMENT
Investment Quantity Unit Price Total
Jakpat Respondent’s Fee 1,000 Rp 5,000 Rp 5,000,000
Backdrop 3 Rp 600,000 Rp 1,800,000
Spanduk 5 Rp 300,000 Rp 1,500,000
X-Banner/ Umbul-umbul 14 Rp 100,000 Rp 1,400,000
Venue media event + lunch 3 Rp 60,000,000 Rp 180,000,000
Proposal to documentary show’s producer 2 Rp 100,000 Rp 200,000
Sponsoring documentary show production 1 Rp 100,000,000 Rp 100,000,000
Webseries development 4 Rp 60,000,000 Rp 240,000,000
KOL fee 4 Rp 30,000,000 Rp 120,000,000
Instructor Fee in digital training 4 Rp 6,000,000 Rp 24,000,000
Event and general affairs 1 Rp 200,000,000 Rp 200,000,000
Event Reward 1 Rp 50,000,000 Rp 50,000,000
Social Media Sharing Reward 5 Rp 1,000,000 Rp 5,000,000
SEO Cost 1 Rp 15,000,000 Rp 15,000,000
TOTAL Rp 781,900,000
Third Party Cost
CREDITS
Picture Material Informations Material
www.tripvisto.com
www.jpnn.com
www.triptrus.com
sharkdivingindonesia.com
deckanizzation.blogspot.com
indonesiana.merahputih.com
www.bintangtour.co.id
www.turindo.co.id
keranjangkue.wordpress.com
www.panoramio.com - Photos by yadiyasin
aniesdwihening.blogspot.com
http://1.bp.blogspot.com/
moromadoto.com
https://id.wikipedia.org/wiki/Kabupaten_Pulau_Morotai
www.pulaumorotaikab.go.id/
http://travel.kompas.com/read/2016/01/27/224000527/In
ilah.Pulau.Morotai.Mutiara.di.Bibir.Pasifik.Indahnya.
http://www.indonesia.travel/sites/site/746/pulau-morotai
http://babel.bps.go.id/Brs/view/id/47
http://ntb.bps.go.id/Brs/view/id/179
http://malut.bps.go.id/Brs/view/id/134
http://nationalgeographic.co.id/berita/2013/08/morotai-
sepenggal-kisah-sunyi-di-tepi-pasifik
http://www.republika.co.id/berita/dpd-ri/berita-
dpd/15/10/13/nw5oex359-dpd-ri-akui-potensi-
pariwisata-indonesia-timur-sangat-tinggi
http://lifestyle.okezone.com/read/2013/03/18/407/77753
3/promosi-gencar-pariwisata-indonesia-timur-kian-
diminati
https://m.tempo.co/read/news/2014/03/26/090565623/wi
layah-indonesia-timur-untuk-wisata-khusus
Reyandra Dio Boentoro, Student, young figure with tremendous vigor to achieve greatness
Reyandra has a lot leadership experience in many organizations. He handles his activities in
organizations, skill group, competitions, and balance it with satisfying academic performance.
In university, he is part of Academic Research and Development of I’M KOM UMN, and head of Student
Welfare of I’M KOM UMN. Recently he had lead Seminars by Anies Baswedan, CNN Goes to Campus
Event, and placed top 5 in Maverick The Recruit 2015.
“What we find exotic abroad may be what we
hunger for in vain at home.”
― Alain de Botton, The Art of Travel

More Related Content

What's hot

Marketing Campaign
Marketing CampaignMarketing Campaign
Marketing Campaign
Victor Mutua
 
Group 2 Digital Marketing Plan final
Group 2   Digital Marketing Plan finalGroup 2   Digital Marketing Plan final
Group 2 Digital Marketing Plan final
Fabien Van Espen-Boonen
 
Storytelling and Integrated Marketing Communications
Storytelling and Integrated Marketing CommunicationsStorytelling and Integrated Marketing Communications
Storytelling and Integrated Marketing Communications
mStoner, Inc.
 
Netflix Digital Strategy
Netflix Digital StrategyNetflix Digital Strategy
Netflix Digital Strategy
VCCP
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
Melanie Goodman Daniels
 
Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)
Zeenat Rasheed
 
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management   Session 3   Developing Pr Plan And StrategyPublic Relations Management   Session 3   Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And Strategy
Moksh Juneja
 
PR Campaign Presentation
PR Campaign PresentationPR Campaign Presentation
PR Campaign Presentation
Courtney Fleming
 
How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media Crisis
Stickyeyes
 
Corporate marketing strategy for a NGO
Corporate marketing strategy for a NGOCorporate marketing strategy for a NGO
Corporate marketing strategy for a NGO
rahul_r83
 
International public relations
International public relationsInternational public relations
International public relations
Anthony Burchell
 
Social media marketing for schools (SBMAQ presentation)
Social media marketing for schools (SBMAQ presentation)Social media marketing for schools (SBMAQ presentation)
Social media marketing for schools (SBMAQ presentation)
Sarah Sloan
 
Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandSmart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Anthony Ragland
 
How to build a Influencer Marketing Plan
How to build a Influencer Marketing PlanHow to build a Influencer Marketing Plan
How to build a Influencer Marketing Plan
Carole Lamarque
 
Digital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleDigital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free Sample
Jagjeet Dhaliwal
 
Media Training
Media TrainingMedia Training
Media Training
Bairo Rdz
 
Eight Elements of a PR Plan - Joesph clarkson
Eight Elements of a PR Plan - Joesph clarkson  Eight Elements of a PR Plan - Joesph clarkson
Eight Elements of a PR Plan - Joesph clarkson
Stukent Inc.
 
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022)
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) 5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022)
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022)
DigitalMesh
 
Digital Marketing Strategy
Digital Marketing Strategy Digital Marketing Strategy
Digital Marketing Strategy
Sabareesan A
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
Amrit Sagar
 

What's hot (20)

Marketing Campaign
Marketing CampaignMarketing Campaign
Marketing Campaign
 
Group 2 Digital Marketing Plan final
Group 2   Digital Marketing Plan finalGroup 2   Digital Marketing Plan final
Group 2 Digital Marketing Plan final
 
Storytelling and Integrated Marketing Communications
Storytelling and Integrated Marketing CommunicationsStorytelling and Integrated Marketing Communications
Storytelling and Integrated Marketing Communications
 
Netflix Digital Strategy
Netflix Digital StrategyNetflix Digital Strategy
Netflix Digital Strategy
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)
 
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management   Session 3   Developing Pr Plan And StrategyPublic Relations Management   Session 3   Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And Strategy
 
PR Campaign Presentation
PR Campaign PresentationPR Campaign Presentation
PR Campaign Presentation
 
How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media Crisis
 
Corporate marketing strategy for a NGO
Corporate marketing strategy for a NGOCorporate marketing strategy for a NGO
Corporate marketing strategy for a NGO
 
International public relations
International public relationsInternational public relations
International public relations
 
Social media marketing for schools (SBMAQ presentation)
Social media marketing for schools (SBMAQ presentation)Social media marketing for schools (SBMAQ presentation)
Social media marketing for schools (SBMAQ presentation)
 
Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandSmart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
 
How to build a Influencer Marketing Plan
How to build a Influencer Marketing PlanHow to build a Influencer Marketing Plan
How to build a Influencer Marketing Plan
 
Digital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleDigital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free Sample
 
Media Training
Media TrainingMedia Training
Media Training
 
Eight Elements of a PR Plan - Joesph clarkson
Eight Elements of a PR Plan - Joesph clarkson  Eight Elements of a PR Plan - Joesph clarkson
Eight Elements of a PR Plan - Joesph clarkson
 
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022)
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) 5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022)
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022)
 
Digital Marketing Strategy
Digital Marketing Strategy Digital Marketing Strategy
Digital Marketing Strategy
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
 

Viewers also liked

Explore Our Culture Campaign
Explore Our Culture CampaignExplore Our Culture Campaign
Explore Our Culture Campaign
Kasyfil Warits
 
Wakatobi #Bucketlisted Project
Wakatobi #Bucketlisted ProjectWakatobi #Bucketlisted Project
Wakatobi #Bucketlisted Project
Michele Gracia
 
Campaign proposal indonesia seru
Campaign proposal indonesia seruCampaign proposal indonesia seru
Campaign proposal indonesia seru
Naufan Yuqa
 
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
Mia Amalina Bey
 
Saturday in the Park
Saturday in the ParkSaturday in the Park
Saturday in the Park
amadearaissa
 
I Stand on The Right Stop Campaign
I Stand on The Right Stop CampaignI Stand on The Right Stop Campaign
I Stand on The Right Stop Campaign
Reyandra Dio Boentoro
 
Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015 Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
Heru Cakra
 
I want to walk free project khalda larasati
I want to walk free project   khalda larasatiI want to walk free project   khalda larasati
I want to walk free project khalda larasati
Khalda Larasati
 
Paul Hulsbos; Maverick's The Recruit 2014 proposal
Paul Hulsbos; Maverick's The Recruit 2014 proposalPaul Hulsbos; Maverick's The Recruit 2014 proposal
Paul Hulsbos; Maverick's The Recruit 2014 proposal
PASHulsbos
 
Kampanye calon presiden indonesia 2014
Kampanye calon presiden indonesia 2014Kampanye calon presiden indonesia 2014
Kampanye calon presiden indonesia 2014
TitienPS
 
Presidential Digital Campaign Plan
Presidential Digital Campaign PlanPresidential Digital Campaign Plan
Presidential Digital Campaign Plan
Krisnawati Sukmaya
 
More to Love Campaign #TheRecruit2014
More to Love Campaign #TheRecruit2014More to Love Campaign #TheRecruit2014
More to Love Campaign #TheRecruit2014
Billa Ashaninka
 
TELL Project - Brave Yourself, Tell Your World.
TELL Project - Brave Yourself, Tell Your World.TELL Project - Brave Yourself, Tell Your World.
TELL Project - Brave Yourself, Tell Your World.
Muhammad Haekal Dwinanda
 
Bandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
Bandung Future Water Movement - Dendy Nugraha for Maverick IndonesiaBandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
Bandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
Dendy Nugraha
 
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
Kinansyah Pramaditia
 
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
Ketie Sasenda
 
Leave your car at home! maverick my city 2013 project
Leave your car at home!   maverick my city 2013 projectLeave your car at home!   maverick my city 2013 project
Leave your car at home! maverick my city 2013 project
Nuzul Putri
 
Marketing3000
Marketing3000Marketing3000
Bandeng pinter proposal oct0912
Bandeng pinter proposal oct0912Bandeng pinter proposal oct0912
Bandeng pinter proposal oct0912
Gilang Hernanda
 
Kupas bisnis eo
Kupas bisnis eoKupas bisnis eo
Kupas bisnis eo
Teguh Andoria
 

Viewers also liked (20)

Explore Our Culture Campaign
Explore Our Culture CampaignExplore Our Culture Campaign
Explore Our Culture Campaign
 
Wakatobi #Bucketlisted Project
Wakatobi #Bucketlisted ProjectWakatobi #Bucketlisted Project
Wakatobi #Bucketlisted Project
 
Campaign proposal indonesia seru
Campaign proposal indonesia seruCampaign proposal indonesia seru
Campaign proposal indonesia seru
 
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
 
Saturday in the Park
Saturday in the ParkSaturday in the Park
Saturday in the Park
 
I Stand on The Right Stop Campaign
I Stand on The Right Stop CampaignI Stand on The Right Stop Campaign
I Stand on The Right Stop Campaign
 
Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015 Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
 
I want to walk free project khalda larasati
I want to walk free project   khalda larasatiI want to walk free project   khalda larasati
I want to walk free project khalda larasati
 
Paul Hulsbos; Maverick's The Recruit 2014 proposal
Paul Hulsbos; Maverick's The Recruit 2014 proposalPaul Hulsbos; Maverick's The Recruit 2014 proposal
Paul Hulsbos; Maverick's The Recruit 2014 proposal
 
Kampanye calon presiden indonesia 2014
Kampanye calon presiden indonesia 2014Kampanye calon presiden indonesia 2014
Kampanye calon presiden indonesia 2014
 
Presidential Digital Campaign Plan
Presidential Digital Campaign PlanPresidential Digital Campaign Plan
Presidential Digital Campaign Plan
 
More to Love Campaign #TheRecruit2014
More to Love Campaign #TheRecruit2014More to Love Campaign #TheRecruit2014
More to Love Campaign #TheRecruit2014
 
TELL Project - Brave Yourself, Tell Your World.
TELL Project - Brave Yourself, Tell Your World.TELL Project - Brave Yourself, Tell Your World.
TELL Project - Brave Yourself, Tell Your World.
 
Bandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
Bandung Future Water Movement - Dendy Nugraha for Maverick IndonesiaBandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
Bandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
 
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
 
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
 
Leave your car at home! maverick my city 2013 project
Leave your car at home!   maverick my city 2013 projectLeave your car at home!   maverick my city 2013 project
Leave your car at home! maverick my city 2013 project
 
Marketing3000
Marketing3000Marketing3000
Marketing3000
 
Bandeng pinter proposal oct0912
Bandeng pinter proposal oct0912Bandeng pinter proposal oct0912
Bandeng pinter proposal oct0912
 
Kupas bisnis eo
Kupas bisnis eoKupas bisnis eo
Kupas bisnis eo
 

Similar to Kemilau Mutiara Pasifik - Visit Our Indonesia Campaign

Wonderful Indonesia - Journey to The East
 Wonderful Indonesia - Journey to The East Wonderful Indonesia - Journey to The East
Wonderful Indonesia - Journey to The East
sylviana tanery
 
1000 Lens Campaign
1000 Lens Campaign1000 Lens Campaign
1000 Lens Campaign
Michelle Secoa
 
Ph as a muslim friendly destination
Ph as a muslim friendly destinationPh as a muslim friendly destination
Ph as a muslim friendly destination
Ncmf Halal
 
Tuvalu Agritourism Policy Setting Workshop 2018 -Tourism Opportunities for De...
Tuvalu Agritourism Policy Setting Workshop 2018 -Tourism Opportunities for De...Tuvalu Agritourism Policy Setting Workshop 2018 -Tourism Opportunities for De...
Tuvalu Agritourism Policy Setting Workshop 2018 -Tourism Opportunities for De...
Brussels Briefings (brusselsbriefings.net)
 
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
sustaintour
 
READING TOURISM PPT.pdf
READING TOURISM PPT.pdfREADING TOURISM PPT.pdf
READING TOURISM PPT.pdf
syafaaulia6
 
Incredible India
Incredible IndiaIncredible India
Incredible India
dipika
 
Southeast Asia tourism, a local phenomenon? A social media perspective by web...
Southeast Asia tourism, a local phenomenon? A social media perspective by web...Southeast Asia tourism, a local phenomenon? A social media perspective by web...
Southeast Asia tourism, a local phenomenon? A social media perspective by web...
Rachana Khanzode
 
Tourist Destinations
Tourist DestinationsTourist Destinations
Tourist Destinations
Assignment Help
 
Malvan Paryatan_Things to do for Malvan
Malvan Paryatan_Things to do for MalvanMalvan Paryatan_Things to do for Malvan
Malvan Paryatan_Things to do for Malvan
http://umedesigns.in/
 
Introduction to Which Way Tourism Route Systems
Introduction to Which Way Tourism Route SystemsIntroduction to Which Way Tourism Route Systems
Introduction to Which Way Tourism Route Systems
Which Way Tourism Route Systems
 
C0351017030
C0351017030C0351017030
C0351017030
inventionjournals
 
Cook Islands Agritourism Policy Setting Workshop 2018 - Tourism Opportunities...
Cook Islands Agritourism Policy Setting Workshop 2018 - Tourism Opportunities...Cook Islands Agritourism Policy Setting Workshop 2018 - Tourism Opportunities...
Cook Islands Agritourism Policy Setting Workshop 2018 - Tourism Opportunities...
Brussels Briefings (brusselsbriefings.net)
 
Cooperatives Workshop
Cooperatives WorkshopCooperatives Workshop
Cooperatives Workshop
jo bitonio
 
PPT Proposal.pptx
PPT Proposal.pptxPPT Proposal.pptx
PPT Proposal.pptx
indonesiantravelgeek
 
Promotion of Himachal Tourism
Promotion of Himachal TourismPromotion of Himachal Tourism
Promotion of Himachal Tourism
Neha Ralli
 
The Destination Ralya(2511) Finish
The Destination Ralya(2511) FinishThe Destination Ralya(2511) Finish
The Destination Ralya(2511) Finish
ralya
 
Rm raja ampat qualitative finaleee
Rm raja ampat qualitative finaleeeRm raja ampat qualitative finaleee
Rm raja ampat qualitative finaleee
Januarika Rika
 
The Role of LGUs Toward Tousirm Development
The Role of LGUs Toward Tousirm DevelopmentThe Role of LGUs Toward Tousirm Development
The Role of LGUs Toward Tousirm Development
jo bitonio
 
Indian tourism in a new light
Indian tourism in a new lightIndian tourism in a new light
Indian tourism in a new light
Neelutpal Saha
 

Similar to Kemilau Mutiara Pasifik - Visit Our Indonesia Campaign (20)

Wonderful Indonesia - Journey to The East
 Wonderful Indonesia - Journey to The East Wonderful Indonesia - Journey to The East
Wonderful Indonesia - Journey to The East
 
1000 Lens Campaign
1000 Lens Campaign1000 Lens Campaign
1000 Lens Campaign
 
Ph as a muslim friendly destination
Ph as a muslim friendly destinationPh as a muslim friendly destination
Ph as a muslim friendly destination
 
Tuvalu Agritourism Policy Setting Workshop 2018 -Tourism Opportunities for De...
Tuvalu Agritourism Policy Setting Workshop 2018 -Tourism Opportunities for De...Tuvalu Agritourism Policy Setting Workshop 2018 -Tourism Opportunities for De...
Tuvalu Agritourism Policy Setting Workshop 2018 -Tourism Opportunities for De...
 
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
 
READING TOURISM PPT.pdf
READING TOURISM PPT.pdfREADING TOURISM PPT.pdf
READING TOURISM PPT.pdf
 
Incredible India
Incredible IndiaIncredible India
Incredible India
 
Southeast Asia tourism, a local phenomenon? A social media perspective by web...
Southeast Asia tourism, a local phenomenon? A social media perspective by web...Southeast Asia tourism, a local phenomenon? A social media perspective by web...
Southeast Asia tourism, a local phenomenon? A social media perspective by web...
 
Tourist Destinations
Tourist DestinationsTourist Destinations
Tourist Destinations
 
Malvan Paryatan_Things to do for Malvan
Malvan Paryatan_Things to do for MalvanMalvan Paryatan_Things to do for Malvan
Malvan Paryatan_Things to do for Malvan
 
Introduction to Which Way Tourism Route Systems
Introduction to Which Way Tourism Route SystemsIntroduction to Which Way Tourism Route Systems
Introduction to Which Way Tourism Route Systems
 
C0351017030
C0351017030C0351017030
C0351017030
 
Cook Islands Agritourism Policy Setting Workshop 2018 - Tourism Opportunities...
Cook Islands Agritourism Policy Setting Workshop 2018 - Tourism Opportunities...Cook Islands Agritourism Policy Setting Workshop 2018 - Tourism Opportunities...
Cook Islands Agritourism Policy Setting Workshop 2018 - Tourism Opportunities...
 
Cooperatives Workshop
Cooperatives WorkshopCooperatives Workshop
Cooperatives Workshop
 
PPT Proposal.pptx
PPT Proposal.pptxPPT Proposal.pptx
PPT Proposal.pptx
 
Promotion of Himachal Tourism
Promotion of Himachal TourismPromotion of Himachal Tourism
Promotion of Himachal Tourism
 
The Destination Ralya(2511) Finish
The Destination Ralya(2511) FinishThe Destination Ralya(2511) Finish
The Destination Ralya(2511) Finish
 
Rm raja ampat qualitative finaleee
Rm raja ampat qualitative finaleeeRm raja ampat qualitative finaleee
Rm raja ampat qualitative finaleee
 
The Role of LGUs Toward Tousirm Development
The Role of LGUs Toward Tousirm DevelopmentThe Role of LGUs Toward Tousirm Development
The Role of LGUs Toward Tousirm Development
 
Indian tourism in a new light
Indian tourism in a new lightIndian tourism in a new light
Indian tourism in a new light
 

Recently uploaded

Discover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat TripDiscover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat Trip
White Island Charter
 
bangalore metro routes, stations, timings
bangalore metro routes, stations, timingsbangalore metro routes, stations, timings
bangalore metro routes, stations, timings
narinav14
 
Un viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxxUn viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxx
Judy Hochberg
 
Nature of the task 1. write a paragraph about your trip to dubai and what ar...
Nature of the task  1. write a paragraph about your trip to dubai and what ar...Nature of the task  1. write a paragraph about your trip to dubai and what ar...
Nature of the task 1. write a paragraph about your trip to dubai and what ar...
solutionaia
 
How To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptxHow To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptx
edqour001namechange
 
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptDiscovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Imperial Egypt
 
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
v6ldcxuq
 
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples ToursExplore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Naples Tours
 
Excursions in Tahiti Island Adventure
Excursions in Tahiti Island AdventureExcursions in Tahiti Island Adventure
Excursions in Tahiti Island Adventure
Unique Tahiti
 
Un viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededoresUn viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededores
Judy Hochberg
 
What Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in SnowshoeingWhat Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in Snowshoeing
Snowshoe Tahoe
 
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureWhat Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
Spade & Palacio Tours
 
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
CIOWomenMagazine
 
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
River Recreation - Washington Whitewater Rafting
 
Understanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptxUnderstanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptx
MELBOURNEBUSHIRE
 
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdfHow Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
Eastafrica Travelcompany
 
Top 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdfTop 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdf
Savita Yadav
 
Wayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptxWayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptx
cosmo-soil
 
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
yfuwd
 
How To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptxHow To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptx
edqour001namechange
 

Recently uploaded (20)

Discover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat TripDiscover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat Trip
 
bangalore metro routes, stations, timings
bangalore metro routes, stations, timingsbangalore metro routes, stations, timings
bangalore metro routes, stations, timings
 
Un viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxxUn viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxx
 
Nature of the task 1. write a paragraph about your trip to dubai and what ar...
Nature of the task  1. write a paragraph about your trip to dubai and what ar...Nature of the task  1. write a paragraph about your trip to dubai and what ar...
Nature of the task 1. write a paragraph about your trip to dubai and what ar...
 
How To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptxHow To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptx
 
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptDiscovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
 
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
 
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples ToursExplore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples Tours
 
Excursions in Tahiti Island Adventure
Excursions in Tahiti Island AdventureExcursions in Tahiti Island Adventure
Excursions in Tahiti Island Adventure
 
Un viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededoresUn viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededores
 
What Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in SnowshoeingWhat Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in Snowshoeing
 
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureWhat Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
 
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
 
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
 
Understanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptxUnderstanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptx
 
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdfHow Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
 
Top 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdfTop 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdf
 
Wayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptxWayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptx
 
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
 
How To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptxHow To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptx
 

Kemilau Mutiara Pasifik - Visit Our Indonesia Campaign

  • 2. PROJECT BRIEF Indonesia’s Tourism Ministry named 10 prioritized destinations Most Indonesians are more interested in traveling abroad than to local destinations. Should get Indonesians interested in and making trips to these destinations. Background Problem Objective
  • 3. FACT FINDING Bromo Tengger 16% Pulau Morotai 1% Borobudur 23% Tanjung Kelayang 0%Wakatobi 8% Kepulauan Seribu 7% Pulau Komodo 21% Tanjung Lesung 5% Mandalika 0% Danau Toba 19% Views on www.indonesia.travel Three destinations which have the lowest views on “Pesona Indonesia” main website are: 1. Mandalika (NTB) – Middle Indonesia 2. Tanjung Kelayang (Bangka Belitung) – West Indonesia 3. Pulau Morotai (Maluku Utara) – East Indonesia Bangka Belitung 29% Maluku Utara 11% Nusa Tenggara Barat 60% Number of tourist in July 2015 according to Badan Pusat Statistik Lowest number of tourist in July 2015 among province where lowest-views- destination is located, is Maluku Utara with 8.298 tourist. (Bangka Belitung has 22,716 tourist, and Nusa Tenggara Barat has 47,206) Difference West Indonesia Middle Indonesia East Indonesia Type of Articles Mostly Blog Mostly Blog News Content Tourism Destination Info Tourism Destination Info High potential in tourism & Imbalance in tourism Difference in Desktop Research Findings Conclusion — Pulau Morotai is the most in need of communication campaign among 10 prioritized destinations to increase people interest and trips.
  • 4. STRAW POLL 37% 7% 7% 49% Frequency of Traveling Once every sixth months Once every three months Once every two years Once every year 59%15% 15% 11% Travel Destination Preference Abroad Middle Indonesia West Indonesia East Indonesia Food Culture 24% Beach, Diving, Snorkelin g 14% Shopping 14% Historical Sites 12% Romance 11% Nightlife 9% Art 8% Hiking 4% Sport 4% Traveling Activities Preference Leisure 52% Adventur ous 48% Type of Traveling Preference Not 74% Aware 26% Morotai Island's awareness January 9% February 4%March 4% April 7% May 6% June 7% July 16% August 7% September 7% October 8% November 7% December 18% Travel Time Preference Poll Title Poll Anwers Mean of money spend on travel Rp 9,000,000 (Range Rp 1,000,000 – Rp 50,000,000) What makes interest on certain place Have been shown in variety show, have been shared in social media, have something that can be shared on social media, have been on travel journal, good food, adequate facilities, cheap price, resorts, beautiful scenery, yet to be famous, unique events. For details - https://rb94.typeform.com/report /sMAuWv/bKYC
  • 5. SITUATION ANALYSIS • Astonishing Scenery; is well known as “mutiara di bibir pasifik” • Narutal resource still untouched and preserved • Historical Sites • Strategic Location • Great Seafood • Have a good digital visibility through website and online media • Yet to have direct transportation route • Limited number of accomodation • Accomodation quality is quite low • Yet to have adequate facility and infrastructure • Lack of promotional activities • Low awareness • Low views on website • Low number of trips • Government support • On-going development in transportation, accomodation, and infrastructure • Increase trend and promotion in east Indonesia tourism • There are more people that like to and taken interest in travel than in past days. • People tends to travel more frequent of based on straw poll • Online media usage makes people to travel to new places. • Beach and historical sites, which are highlight of Morotai Island is scored high on travel activities preference poll • Unstable Political Situation • People tends to travel to the place with easy access • People tends to prefer travel abroad • Less people travel to East Indonesia (based on straw poll) • Individual that swindles and take economic advantage from tourist. Strength Weakness Opportunity Threat
  • 6. COMPETITOR MATRIX Sipadan Island, Malaysia Guam, Micronesia Ha-long Bay, Vietnam Pearl Harbour Historical Sites, Hawaii Strength • Regularly ranked amongst the top 5 dive sites in the world. • Outstanding dive site that has a great barracuda shoal in a tornado-like formation all year long. Weakness • Unfriendly locals • Have negative sentiment with Indonesians Strength • One of World Seven Wonders with its beautiful scenery and landscape • Have adecuate facilities to face international tourist Weakness • It has cloudy water and not diving material • Not popular enough Strength • Popular as benchmark for tropical vacation island. • Has variety attraction from beach, historical sites, and shopping. Weakness • Unstable natural condition such as current in coastal area and flood • Many pothole and disrepair road Strength • Famous historical sites • On one of most beautiful and well-known island in the world Weakness • Pricey • Historical sites is overshadowed by another attractions like its beach and culture
  • 7. PROBLEM STATEMENT Lack of promotional communications and optimization of Morotai’s tourism potency lead to low awareness, interest, and trips to Morotai Island.
  • 8. OBJECTIVE SMART GOAL Optimizing tourism potency and communication program to increase the awareness, interest, and trips to Morotai Island among Indonesians 1. Increase visibility in media (digital and conventional) about Morotai Island by 70% within one year after campaign start. 2. Increase digital conversation mentioning Morotai Island by 60% within one year after campaign start. 3. Increase the number of trips to Morotai Island by 50% within one year after campaign start.
  • 9. TARGET AUDIENCE PROFILE AUDIENCE Domestic Tourist Demographic • SES A-B • Male or Female • 20 – 45 Years Old Geographic • Urban • Sub-urban Lifestyle • Sociable • Tech-driven • Adventurous • Dynamic • Travel as lifestyle Nikita Handayani, 23 Years Old, Freelance-journalist with hobby in photography. Right know she is on trips around Indonesia to see the real things that happens in Indonesia before starting to work for real. Riki Silalahi, 32 Years Old, Employee at a company in Jakarta with hobby to travel. He often look for good travel destination with internet and several times have take leave from work to go travel. Joseph Lesmana, 28 Years Old, Scuba diver instuctor in Bali. As a veteran and expert in diving, he likes to travel to famous diving sites to gain experience and more story to share to his student. Rini Yuniarti, 38 Years Old, Mother of two children. She likes to plan a trip with her family when holiday comes. Unlike most family, her’s like more challenging and adventurous vacation.
  • 10. KEY MESSAGE pesona morotai Under the Big Idea of Pesona Indonesia Strengthening Morotai’s identity as “Mutiara di Bibir Pasifik” Accentuate the beauty of “mutiara” Acronym of the grand strategy itself Key Message and Tagline use Indonesian to be relevant with the target audience
  • 12. PHASE 1 KENALI Optimize advantage of Earn Media Kompas Daily The Jakarta Post Bisnis Indonesia Daily Kontan Daily Sindo Daily Suara Pembaruan Daily IndoPos Investor Daily Neraca Daily Bloomberg Business Week Tempo Daily Suara Merdeka SWA Tempo Magazine Bloomberg Business Week Media List Detik.com Kompas.com Antara.co.id CNNIndonesia Okezone.com Beritasatu.com Metrotvnews.com Mediaindonesia.com Tribunnews.com Republika!Online Tempo.co JPNN.com  Liputan6.com Bisnis.co.id Swa.co.id Themarketeers.com Mix.co.id Conduct brief survey on Indonesians perception of Morotai Island and travel habits in general using JakPat (www.jajakpendapat.net) to explore some story angles and strong figures as pitching material to mass media and journalist Figures Hold media event and press release about campaign and event launch, also any MoU and development plan in Morotai Island. For example MoU signing with Citilink, Infrastructure construction cooperation between PT Jababeka and Taiwanese Investor in Morotai, etc. The news value we can pitch is, government-related, cooperation between big institutes, people lifestyle, etc. Media Event and Press Release Spread matte release, several days after press release is distributed, preferably towards weekend. Matte release is spread to keep Morotai’s visibility in mass media, after press release published period over. Topic of the matte release is adjusted with press release story that has spread before it, for example if the press release is about MoU between Indonesia’s Tourism Ministry and Citilink, we can tell about how convenient the flight to Morotai with Citilink, etc. Both Matte Release and Press Release should contain keyword like “pesona morotai” “keindahan alam” and “tempat bersejarah” 5 to 10 times each publication to make association. Matte Release Outcome Public Awareness
  • 13. PHASE 2 MINATI Create a bigger waves through Popular Media and KOL Documentary Show Webstories Expected Outcome: Public Interest Collaborate with popular documentary shows to make trips to Morotai Island. The trips may runs for several episodes and accentuate Morotai Island’s beauty and charms. The show also should give tips and explanation about how to travel to Morotai Island. The top of mind of the documentary show we should collaborate with is “My Trip My Adventure” since it is in top 10 highest quality Indonesian TV Show according to survey by KPI. With the screening of Morotai Island in TV show that communicate the island attractiveness and tips to travel there, it will moves people interest to take Morotai into consideration for travel destination choice. Webstories serves as storytelling tactics to drive people interest of Morotai Island. It is also integrates with documentary show tactic, with use the hosts of “My Trip My Adventure” to play the part as Key Opinion Leader. Webstories content are webseries that will be post in youtube. Each episode will be post every week. Each person will tell different topic about Morotai Island. For example, Nadine Chandrawinata and David JS for the beach and life underwater, Dion Wiyoko for the historical sites, and Bima Arya for the culinary. The trailer of each episodes will be post on each KOL Social Media, especially Instagram. Host of “My Trip My Adventure” is chosen as KOL because they are represent the traveler and adventurer lifestyle. Since they have traveled to a lot of amazing place, audience may think that the place they especially dedicated to make webseries is outstanding among other beautiful place they have visited, thus, move people interest towards Morotai Island. Another KOL options are “Jalan-Jalan Men!”, webseries from malesbanget.com for the same reason or Melly Goeslaw for it relevance, since her father, Melky Goeslaw is originated from Morotai.
  • 14. PHASE 3 LAWATI Going Local! Morotai Digital Training On-Ground Event: Kemilau Morotai Online Campaign: #PesonaMorotai Expected Outcome: Trips Local resident is given a training by Indonesia Ministry of Tourism to optimize the uses of internet. So local business can show and advertise themself, even to make transaction online. Besides contribute to Morotai’s digital salience, it can help prospective tourist to fulfill their need while planning itinerary to Morotai. Anything that helps prospective tourist to travel to Morotai easier, including this program that move local into digital, can help to increase number of trips happens. Kemilau Morotai is a week long treasure-hunting event which makes participant has to go around most famous and favorite tourism spot in Morotai to collect “treasure” (pearl-like ornaments). Any clue regarding location where the treasure are will be communicated through social media kemilaumorotaiofficial as part of integration between on-ground event and online campaign. All the treasure collected have to be submit at the closing night event, Beat by Beach Festival on Dodola Island. Person who collected most treasure will be rewarded. Beat by beach Itself is a music festival that held on beach and there are seafood bazaar too. Beach, culinary (as shown in straw poll) and music are some of things that people take interest in. Combining those things will bring amazing experience to enjoy Morotai to it fullest and moves more people to make trips to Morotai. Integrates with on-ground activities, this tactic have purpose to take what happened on ground in Morotai to digital, so there are more people can see and learn about Morotai. Sharing is caring. With have experiencing trips to Morotai and Kemilau Morotai Event first-handedly, we encourage tourist to share their picture in Morotai with hashtag #PesonaMorotai, tag pesonaindonesiaofficial and kemilaumorotaiofficial, then writes caption to dare 3 friends to enjoy Morotai too. Some picture that creative enough will be regrammed, and it will compete to get most votes to get a rewards. #PesonaMorotai is use as main keyword for place branding purpose. The sustainability of this online campaign is Search Engine Optimization of Morotai, from key message “Pesona Morotai”, any media associations, webseries, local business on Morotai and even documentation of Kemilau Morotai Event.
  • 15. MEASUREMENT Number of media attendance in media event Number of articles which publish in earn media Tones of articles which publish in earn media Kenali Readership of the articles in earn media Number of participant in digital training Number of local business going online Number of participant in Kemilau Morotai Event Number of social media post about Morotai Number of hashtag uses about Morotai Tones of conversation about Morotai in social media (Use Radian6 to measure) Lawati Number of trips to Morotai Minati Number of viewer in any webseries episodes Viewership of documentary shows about Morotai Tone of comments in any webseries episodes Number of view in Morotai Island pages at www.indonesia.travel
  • 16. TIMELINE PROGRAM IMPLEMENTATION October November December 1 2 3 4 1 2 3 4 1 2 3 4 JakPat Survey Media Event Press & Matte Release Documentary Show Webstories Trailer & Video Digital Training Kemilau Morotai Event Online Campaign Evaluation
  • 17. YOUR INVESTMENT Months Description Proposed Professional Fee October 2016 1x Press Conference and media kit preparations Rp 39,000,000 3x Press Release development and distribution 3x Matte Release development and distribution 3x Digital training sessions Documentary show concept development November 2016 1x Media gathering sessions Rp 32,000,000 3x Press Release development and distribution 3x Matte Release development and distribution Webseries development December 2016 1x Press Conference and media kit preparations Rp 39,000,000 3x Press Release development and distribution 3x Matte Release development and distribution Event Preparations 1x Group interview with high official of Indonesia ministry of tourism SUBTOTAL Rp 110,000,000 TOTAL Include VAT 10% Rp 121,000,000 Professional Fee
  • 18. YOUR INVESTMENT Investment Quantity Unit Price Total Jakpat Respondent’s Fee 1,000 Rp 5,000 Rp 5,000,000 Backdrop 3 Rp 600,000 Rp 1,800,000 Spanduk 5 Rp 300,000 Rp 1,500,000 X-Banner/ Umbul-umbul 14 Rp 100,000 Rp 1,400,000 Venue media event + lunch 3 Rp 60,000,000 Rp 180,000,000 Proposal to documentary show’s producer 2 Rp 100,000 Rp 200,000 Sponsoring documentary show production 1 Rp 100,000,000 Rp 100,000,000 Webseries development 4 Rp 60,000,000 Rp 240,000,000 KOL fee 4 Rp 30,000,000 Rp 120,000,000 Instructor Fee in digital training 4 Rp 6,000,000 Rp 24,000,000 Event and general affairs 1 Rp 200,000,000 Rp 200,000,000 Event Reward 1 Rp 50,000,000 Rp 50,000,000 Social Media Sharing Reward 5 Rp 1,000,000 Rp 5,000,000 SEO Cost 1 Rp 15,000,000 Rp 15,000,000 TOTAL Rp 781,900,000 Third Party Cost
  • 19. CREDITS Picture Material Informations Material www.tripvisto.com www.jpnn.com www.triptrus.com sharkdivingindonesia.com deckanizzation.blogspot.com indonesiana.merahputih.com www.bintangtour.co.id www.turindo.co.id keranjangkue.wordpress.com www.panoramio.com - Photos by yadiyasin aniesdwihening.blogspot.com http://1.bp.blogspot.com/ moromadoto.com https://id.wikipedia.org/wiki/Kabupaten_Pulau_Morotai www.pulaumorotaikab.go.id/ http://travel.kompas.com/read/2016/01/27/224000527/In ilah.Pulau.Morotai.Mutiara.di.Bibir.Pasifik.Indahnya. http://www.indonesia.travel/sites/site/746/pulau-morotai http://babel.bps.go.id/Brs/view/id/47 http://ntb.bps.go.id/Brs/view/id/179 http://malut.bps.go.id/Brs/view/id/134 http://nationalgeographic.co.id/berita/2013/08/morotai- sepenggal-kisah-sunyi-di-tepi-pasifik http://www.republika.co.id/berita/dpd-ri/berita- dpd/15/10/13/nw5oex359-dpd-ri-akui-potensi- pariwisata-indonesia-timur-sangat-tinggi http://lifestyle.okezone.com/read/2013/03/18/407/77753 3/promosi-gencar-pariwisata-indonesia-timur-kian- diminati https://m.tempo.co/read/news/2014/03/26/090565623/wi layah-indonesia-timur-untuk-wisata-khusus
  • 20. Reyandra Dio Boentoro, Student, young figure with tremendous vigor to achieve greatness Reyandra has a lot leadership experience in many organizations. He handles his activities in organizations, skill group, competitions, and balance it with satisfying academic performance. In university, he is part of Academic Research and Development of I’M KOM UMN, and head of Student Welfare of I’M KOM UMN. Recently he had lead Seminars by Anies Baswedan, CNN Goes to Campus Event, and placed top 5 in Maverick The Recruit 2015. “What we find exotic abroad may be what we hunger for in vain at home.” ― Alain de Botton, The Art of Travel