Digital 2021 Austria (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Austria in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Austria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Instagram Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in January 2022, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
Digital 2021 Austria (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Austria in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Austria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Instagram Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in January 2022, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
Digital 2022 Global Overview Report (January 2022) v05DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2022. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
All the data, statistics, and trends you need to make sense of digital in China in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
A campaign that aims to increase the numbers of local tourists to visit Indonesia's tourism destination. This campaign's proposal is prepared for the Maverick The Recruit - Selection Phase 2 requirement.
Digital 2022 Global Overview Report (January 2022) v05DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2022. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
All the data, statistics, and trends you need to make sense of digital in China in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
A campaign that aims to increase the numbers of local tourists to visit Indonesia's tourism destination. This campaign's proposal is prepared for the Maverick The Recruit - Selection Phase 2 requirement.
I made this project called "Saturday in the Park" for Maverick Indonesia. The purposes of this project are to raise awareness of people living in Jakarta to maintain public park and regularly visit public park for social gathering.
(Sorry for the wrong writing information, Mrs. Tri Rismaharini is a major in Surabaya not in Malang)
Communication proposal about preserving public facilities. The issue of this proposal is about bus stop. With many people neglect bus stop, this campaign is inviting people to care and using bus stop, as the starting point to preserved action
Muhammad Haekal Dwinanda:
Proposal for Maverick The Recruit 2014: "TELL Project - Brave Yourself, Tell Your World."
Visit the project website here!
http://tellproject.kissr.com/
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012Kinansyah Pramaditia
Bandung is well known as a creative city that is able to create a variety of unique artwork until the television "stars". However, due to the rapid development of the city that encourages activity carried out at night, Bandung has become much lighter and we can not see the real stars in the night sky. This phenomenon is called light pollution.
Therefore, the campaign theme is "Bandung Berbintang" and the objective of this campaign is to attract the citizens of Bandung to contribute in restoring the stars in the night sky. Besides Bandung is also well known as the “city of flowers”, we wanted to create a new nickname for the city as a “city of stars”. So that we can enjoy the beauty of the stars in the sky in the cool city of Bandung.
Bandeng Pinter is a communication activity proposal to help answer the problem that a small town in East Java, Gresik, is facing--i.e. access to education.
Campaign of 1000 Islands called "1000 Lens" as the 2nd selection of The Recruit Maverick by Michelle Marietta Secoa from University of Indonesia. Let's capture 1000 Lens of 1000 Islands!!
Policy Setting for Improved Linkages Between Agriculture, Trade and Tourism: Strengthening the Local Agrifood sector and Promoting Healthy Food in Agritourism
Workshop organised by the Government of Tuvalu
In collaboration with and Pacific Community, CTA, PIPSO and SPTO.
Funafuti, Tuvalu, 7 & 10 September 2018
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)sustaintour
2010.11.30 제2차 지속가능한관광 정책 포럼 발표자료
1. protecting culture and heritage-responsible tourism initiatives in the greater Mekong sub-region(Mason Florence / Executive Director / Mekong Tourism Coordinating Office)
*이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과 회의로 기획되었습니다.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Cook Islands Agritourism Policy Setting Workshop 2018
Policy Setting for Improved Linkages Between Agriculture, Trade and Tourism: Strengthening the Local Agrifood sector and Promoting Healthy Food in Agritourism.
Workshop Programme Organised by the Government of Cook Islands
In collaboration with and Pacific Community, CTA, PIPSO and SPTO
Rarotonga, Cook Islands, 25-26th September 2018
Industri pariwisata yang terdiri dari bisnis pariwisata dan ekonomi kreatif dilaporkan sebagai sektor yang paling terdampak pada masa pandemi COVID-19. Pandemi yang telah berlangsung selama lebih dari 2 tahun sejak pertama kali masuk Indonesia pada tahun 2020 hingga awal tahun 2022 membawa dampak buruk pada seluruh sektor termasuk bisnis terkhusus pariwisata dan ekonomi kreatif. Hal ini ditunjukkan dengan laporan Kementerian Pariwisata pada tahun 2019-2020 dimana imbas dari terjadinya COVID-19 adalah penurunan jumlah wisatawan internasional yang menyebabkan menurunnya tingkat okupansi hotel di Indonesia yang signifikan hinga 28.66%, bisnis MICE yang mengalami kerugian hingga 2.69 triliun dan 50 ribu pekerja kreatif di industri pariwisata terancam kehilangan pekerjaan, pembatalan tiket pesawat, dan penurunan penjualan langsung souvenir tenun ikat NTT sampai 85%. Oleh karena itu, diperlukan upaya-upaya pemulihan bagi pengelola unit usaha bisnis pariwisata dan ekonomi kreatif salah satunya melalui penerapan online platform untuk pemasaran produk pariwisata.
Pandemi COVID-19 mendorong akselerasi digital. Melalui platform online digital, konsumen tetap tekoneksi satu sama lain. Teknologi digital telah menjadi katalisator yang membantu konsumen beraktivitas di tengah pembatasan sosial. Saat ini, mayoritas konsumen mulai mampu menggunakan online platform dan hal ini merupakan peluang bagi unit bisnis pariwisata dan ekonomi kreatif untuk membangkitkan kembali usahanya termasuk bagi industri pariwisata di Kota Kupang yang mengalami dampak yang sama.
Metode penelitian ini adalah penelitian kualitatif melalui pendekatan instrumen penelitian yakni pedoman wawancara yang dilakukan pada pengelola unit bisnis pariwisata di Kota Kupang. Adapun pengelola unit bisnis pariwisata dan ekonomi kreatif yang menjadi sasaran dalam penelitian ini adalah sejumlah 10 unit usaha. Adapun informasi yang ingin diperoleh adalah mengenai karakteristik usaha, dampak pandemi pada usaha, dan upaya-upaya dalam meningkatkan kembali volume usaha terutama dengan menggunakan online platform. Jenis data dalam penelitian ini terbagi menjadi dua yakni jenis data kuantitatif dan jenis data kualitatif. Jenis data kuantitatif dikumpulkan melalui pemanfaaatan data di website dan statistik yang ada sedangkan data kualitatif diperoleh langsung dari pengelola unit usaha.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
2. PROJECT BRIEF
Indonesia’s Tourism
Ministry named 10
prioritized destinations
Most Indonesians are
more interested in
traveling abroad than to
local destinations.
Should get Indonesians
interested in and
making trips to these
destinations.
Background Problem Objective
3. FACT
FINDING
Bromo
Tengger
16%
Pulau
Morotai
1%
Borobudur
23%
Tanjung
Kelayang
0%Wakatobi
8%
Kepulauan
Seribu
7%
Pulau
Komodo
21%
Tanjung
Lesung
5%
Mandalika
0%
Danau Toba
19%
Views on www.indonesia.travel
Three destinations which have the lowest views on
“Pesona Indonesia” main website are:
1. Mandalika (NTB) – Middle Indonesia
2. Tanjung Kelayang (Bangka Belitung) – West
Indonesia
3. Pulau Morotai (Maluku Utara) – East
Indonesia
Bangka
Belitung
29%
Maluku
Utara
11%
Nusa
Tenggara
Barat
60%
Number of tourist in July 2015
according to Badan Pusat Statistik
Lowest number of tourist in July 2015
among province where lowest-views-
destination is located, is Maluku Utara
with 8.298 tourist.
(Bangka Belitung has 22,716 tourist,
and Nusa Tenggara Barat has 47,206)
Difference West Indonesia Middle Indonesia East Indonesia
Type of Articles Mostly Blog Mostly Blog News
Content Tourism Destination Info Tourism Destination Info High potential in tourism
& Imbalance in tourism
Difference in Desktop Research Findings
Conclusion — Pulau Morotai is the most in need of communication campaign among 10
prioritized destinations to increase people interest and trips.
4. STRAW
POLL
37%
7%
7%
49%
Frequency of Traveling
Once every
sixth months
Once every
three months
Once every
two years
Once every
year
59%15%
15%
11%
Travel Destination Preference
Abroad
Middle
Indonesia
West
Indonesia
East
Indonesia
Food
Culture
24% Beach,
Diving,
Snorkelin
g
14%
Shopping
14%
Historical
Sites
12%
Romance
11%
Nightlife
9%
Art
8%
Hiking
4%
Sport
4%
Traveling Activities Preference
Leisure
52%
Adventur
ous
48%
Type of Traveling Preference
Not
74%
Aware
26%
Morotai Island's awareness
January
9% February
4%March
4%
April
7%
May
6%
June
7%
July
16%
August
7%
September
7%
October
8%
November
7%
December
18%
Travel Time Preference
Poll Title Poll Anwers
Mean of money spend on
travel
Rp 9,000,000 (Range Rp 1,000,000 – Rp 50,000,000)
What makes interest on
certain place
Have been shown in variety show, have been shared in social media, have something that
can be shared on social media, have been on travel journal, good food, adequate facilities,
cheap price, resorts, beautiful scenery, yet to be famous, unique events.
For details -
https://rb94.typeform.com/report
/sMAuWv/bKYC
5. SITUATION ANALYSIS
• Astonishing Scenery; is well known as “mutiara di
bibir pasifik”
• Narutal resource still untouched and preserved
• Historical Sites
• Strategic Location
• Great Seafood
• Have a good digital visibility through website
and online media
• Yet to have direct transportation route
• Limited number of accomodation
• Accomodation quality is quite low
• Yet to have adequate facility and infrastructure
• Lack of promotional activities
• Low awareness
• Low views on website
• Low number of trips
• Government support
• On-going development in transportation, accomodation, and
infrastructure
• Increase trend and promotion in east Indonesia tourism
• There are more people that like to and taken interest in travel
than in past days.
• People tends to travel more frequent of based on straw poll
• Online media usage makes people to travel to new places.
• Beach and historical sites, which are highlight of Morotai
Island is scored high on travel activities preference poll
• Unstable Political Situation
• People tends to travel to the place with easy
access
• People tends to prefer travel abroad
• Less people travel to East Indonesia (based on
straw poll)
• Individual that swindles and take economic
advantage from tourist.
Strength Weakness
Opportunity Threat
6. COMPETITOR MATRIX
Sipadan Island, Malaysia Guam, Micronesia
Ha-long Bay, Vietnam Pearl Harbour Historical Sites, Hawaii
Strength
• Regularly ranked amongst the top 5 dive sites
in the world.
• Outstanding dive site that has a great
barracuda shoal in a tornado-like formation all
year long.
Weakness
• Unfriendly locals
• Have negative sentiment with Indonesians
Strength
• One of World Seven Wonders with its
beautiful scenery and landscape
• Have adecuate facilities to face international
tourist
Weakness
• It has cloudy water and not diving material
• Not popular enough
Strength
• Popular as benchmark for tropical vacation
island.
• Has variety attraction from beach, historical sites,
and shopping.
Weakness
• Unstable natural condition such as current in
coastal area and flood
• Many pothole and disrepair road
Strength
• Famous historical sites
• On one of most beautiful and well-known
island in the world
Weakness
• Pricey
• Historical sites is overshadowed by another
attractions like its beach and culture
7. PROBLEM STATEMENT
Lack of promotional communications and
optimization of Morotai’s tourism potency lead to
low awareness, interest, and trips to Morotai
Island.
8. OBJECTIVE
SMART GOAL
Optimizing tourism potency and communication
program to increase the awareness, interest, and
trips to Morotai Island among Indonesians
1. Increase visibility in media (digital and conventional) about
Morotai Island by 70% within one year after campaign start.
2. Increase digital conversation mentioning Morotai Island by 60%
within one year after campaign start.
3. Increase the number of trips to Morotai Island by 50% within one
year after campaign start.
9. TARGET AUDIENCE
PROFILE AUDIENCE
Domestic Tourist
Demographic
• SES A-B
• Male or Female
• 20 – 45 Years Old
Geographic
• Urban
• Sub-urban
Lifestyle
• Sociable
• Tech-driven
• Adventurous
• Dynamic
• Travel as lifestyle
Nikita Handayani, 23 Years Old,
Freelance-journalist with hobby in photography.
Right know she is on trips around Indonesia to
see the real things that happens in Indonesia
before starting to work for real.
Riki Silalahi, 32 Years Old,
Employee at a company in Jakarta with hobby to
travel. He often look for good travel destination with
internet and several times have take leave from work
to go travel.
Joseph Lesmana, 28 Years Old,
Scuba diver instuctor in Bali. As a veteran and expert in
diving, he likes to travel to famous diving sites to gain
experience and more story to share to his student.
Rini Yuniarti, 38 Years Old,
Mother of two children. She likes to plan a trip with her family
when holiday comes. Unlike most family, her’s like more
challenging and adventurous vacation.
10. KEY MESSAGE
pesona morotai
Under the
Big Idea
of Pesona
Indonesia
Strengthening
Morotai’s
identity as
“Mutiara di Bibir
Pasifik”
Accentuate
the beauty
of “mutiara”
Acronym of
the grand
strategy
itself
Key Message
and Tagline use
Indonesian to
be relevant
with the target
audience
12. PHASE 1
KENALI
Optimize advantage of Earn Media
Kompas Daily
The Jakarta Post
Bisnis Indonesia Daily
Kontan Daily
Sindo Daily
Suara Pembaruan Daily
IndoPos
Investor Daily
Neraca Daily
Bloomberg Business Week
Tempo Daily
Suara Merdeka
SWA
Tempo Magazine
Bloomberg Business Week
Media List Detik.com
Kompas.com
Antara.co.id
CNNIndonesia
Okezone.com
Beritasatu.com
Metrotvnews.com
Mediaindonesia.com
Tribunnews.com
Republika!Online
Tempo.co
JPNN.com
Liputan6.com
Bisnis.co.id
Swa.co.id
Themarketeers.com
Mix.co.id
Conduct brief survey on Indonesians perception of Morotai Island and travel habits in
general using JakPat (www.jajakpendapat.net) to explore some story angles and strong
figures as pitching material to mass media and journalist
Figures
Hold media event and press release about campaign and event launch, also any MoU
and development plan in Morotai Island. For example MoU signing with Citilink,
Infrastructure construction cooperation between PT Jababeka and Taiwanese Investor in
Morotai, etc. The news value we can pitch is, government-related, cooperation between
big institutes, people lifestyle, etc.
Media Event and Press Release
Spread matte release, several days after press release is distributed, preferably towards
weekend. Matte release is spread to keep Morotai’s visibility in mass media, after press
release published period over. Topic of the matte release is adjusted with press release
story that has spread before it, for example if the press release is about MoU between
Indonesia’s Tourism Ministry and Citilink, we can tell about how convenient the flight to
Morotai with Citilink, etc.
Both Matte Release and Press Release should contain keyword like “pesona morotai”
“keindahan alam” and “tempat bersejarah” 5 to 10 times each publication to make
association.
Matte Release
Outcome
Public Awareness
13. PHASE 2
MINATI
Create a bigger waves through Popular Media and KOL
Documentary Show Webstories
Expected Outcome: Public Interest
Collaborate with popular documentary shows to make trips to
Morotai Island. The trips may runs for several episodes and
accentuate Morotai Island’s beauty and charms. The show also
should give tips and explanation about how to travel to Morotai
Island.
The top of mind of the documentary show we should
collaborate with is “My Trip My Adventure” since it is in top 10
highest quality Indonesian TV Show according to survey by KPI.
With the screening of Morotai Island in TV show that
communicate the island attractiveness and tips to travel there,
it will moves people interest to take Morotai into consideration
for travel destination choice.
Webstories serves as storytelling tactics to drive people interest of Morotai Island.
It is also integrates with documentary show tactic, with use the hosts of “My Trip
My Adventure” to play the part as Key Opinion Leader.
Webstories content are webseries that will be post in youtube. Each episode will be
post every week. Each person will tell different topic about Morotai Island. For
example, Nadine Chandrawinata and David JS for the beach and life underwater,
Dion Wiyoko for the historical sites, and Bima Arya for the culinary. The trailer of
each episodes will be post on each KOL Social Media, especially Instagram.
Host of “My Trip My Adventure” is chosen as KOL because they are represent the
traveler and adventurer lifestyle. Since they have traveled to a lot of amazing place,
audience may think that the place they especially dedicated to make webseries is
outstanding among other beautiful place they have visited, thus, move people
interest towards Morotai Island. Another KOL options are “Jalan-Jalan Men!”,
webseries from malesbanget.com for the same reason or Melly Goeslaw for it
relevance, since her father, Melky Goeslaw is originated from Morotai.
14. PHASE 3
LAWATI
Going Local!
Morotai Digital Training On-Ground Event: Kemilau Morotai
Online Campaign: #PesonaMorotai
Expected Outcome: Trips
Local resident is given a
training by Indonesia Ministry
of Tourism to optimize the uses
of internet. So local business
can show and advertise
themself, even to make
transaction online. Besides
contribute to Morotai’s digital
salience, it can help prospective
tourist to fulfill their need
while planning itinerary to
Morotai. Anything that helps
prospective tourist to travel to
Morotai easier, including this
program that move local into
digital, can help to increase
number of trips happens.
Kemilau Morotai is a week long treasure-hunting event which makes participant has to go around most famous
and favorite tourism spot in Morotai to collect “treasure” (pearl-like ornaments). Any clue regarding location
where the treasure are will be communicated through social media kemilaumorotaiofficial as part of integration
between on-ground event and online campaign. All the treasure collected have to be submit at the closing night
event, Beat by Beach Festival on Dodola Island. Person who collected most treasure will be rewarded. Beat by
beach Itself is a music festival that held on beach and there are seafood bazaar too. Beach, culinary (as shown in
straw poll) and music are some of things that people take interest in. Combining those things will bring amazing
experience to enjoy Morotai to it fullest and moves more people to make trips to Morotai.
Integrates with on-ground activities, this tactic have purpose to take what happened on ground in Morotai to
digital, so there are more people can see and learn about Morotai.
Sharing is caring. With have experiencing trips to Morotai and Kemilau Morotai Event first-handedly, we encourage
tourist to share their picture in Morotai with hashtag #PesonaMorotai, tag pesonaindonesiaofficial and
kemilaumorotaiofficial, then writes caption to dare 3 friends to enjoy Morotai too. Some picture that creative
enough will be regrammed, and it will compete to get most votes to get a rewards. #PesonaMorotai is use as main
keyword for place branding purpose. The sustainability of this online campaign is Search Engine Optimization of
Morotai, from key message “Pesona Morotai”, any media associations, webseries, local business on Morotai and
even documentation of Kemilau Morotai Event.
15. MEASUREMENT
Number of media attendance in media event
Number of articles which publish in earn media
Tones of articles which publish in earn media
Kenali
Readership of the articles in earn media
Number of participant in digital training
Number of local business going online
Number of participant in Kemilau Morotai Event
Number of social media post about Morotai
Number of hashtag uses about Morotai
Tones of conversation about Morotai in social
media (Use Radian6 to measure)
Lawati
Number of trips to Morotai
Minati
Number of viewer in any webseries episodes
Viewership of documentary shows about Morotai
Tone of comments in any webseries episodes
Number of view in Morotai Island pages at
www.indonesia.travel
16. TIMELINE
PROGRAM
IMPLEMENTATION
October November December
1 2 3 4 1 2 3 4 1 2 3 4
JakPat Survey
Media Event
Press & Matte Release
Documentary Show
Webstories Trailer & Video
Digital Training
Kemilau Morotai Event
Online Campaign
Evaluation
17. YOUR INVESTMENT
Months Description Proposed Professional Fee
October 2016 1x Press Conference and media kit preparations
Rp 39,000,000
3x Press Release development and distribution
3x Matte Release development and distribution
3x Digital training sessions
Documentary show concept development
November 2016 1x Media gathering sessions
Rp 32,000,000
3x Press Release development and distribution
3x Matte Release development and distribution
Webseries development
December 2016 1x Press Conference and media kit preparations
Rp 39,000,000
3x Press Release development and distribution
3x Matte Release development and distribution
Event Preparations
1x Group interview with high official of Indonesia ministry of tourism
SUBTOTAL Rp 110,000,000
TOTAL Include VAT 10% Rp 121,000,000
Professional Fee
18. YOUR INVESTMENT
Investment Quantity Unit Price Total
Jakpat Respondent’s Fee 1,000 Rp 5,000 Rp 5,000,000
Backdrop 3 Rp 600,000 Rp 1,800,000
Spanduk 5 Rp 300,000 Rp 1,500,000
X-Banner/ Umbul-umbul 14 Rp 100,000 Rp 1,400,000
Venue media event + lunch 3 Rp 60,000,000 Rp 180,000,000
Proposal to documentary show’s producer 2 Rp 100,000 Rp 200,000
Sponsoring documentary show production 1 Rp 100,000,000 Rp 100,000,000
Webseries development 4 Rp 60,000,000 Rp 240,000,000
KOL fee 4 Rp 30,000,000 Rp 120,000,000
Instructor Fee in digital training 4 Rp 6,000,000 Rp 24,000,000
Event and general affairs 1 Rp 200,000,000 Rp 200,000,000
Event Reward 1 Rp 50,000,000 Rp 50,000,000
Social Media Sharing Reward 5 Rp 1,000,000 Rp 5,000,000
SEO Cost 1 Rp 15,000,000 Rp 15,000,000
TOTAL Rp 781,900,000
Third Party Cost
20. Reyandra Dio Boentoro, Student, young figure with tremendous vigor to achieve greatness
Reyandra has a lot leadership experience in many organizations. He handles his activities in
organizations, skill group, competitions, and balance it with satisfying academic performance.
In university, he is part of Academic Research and Development of I’M KOM UMN, and head of Student
Welfare of I’M KOM UMN. Recently he had lead Seminars by Anies Baswedan, CNN Goes to Campus
Event, and placed top 5 in Maverick The Recruit 2015.
“What we find exotic abroad may be what we
hunger for in vain at home.”
― Alain de Botton, The Art of Travel