The document summarizes a presentation about using LinkedIn for career and professional networking. It discusses creating a complete LinkedIn profile, building a professional network on LinkedIn, and positioning oneself as an expert on LinkedIn through recommendations, sharing industry information, and participating in discussions. The presentation provides tips on customizing one's profile, using privacy settings, engaging with connections, and exploring beyond one's own profile.

1. Hawkeye Continuing Education Katie Noonan Marketing Yourself on LinkedIn

2. About me BA: Marketing, UNI Fmr. PR/Social Media – Hellman Current Corporate & Community Relations, UNIBusiness

3. Copies of PPT available at… http://www.slideshare.net/kmnoon/marketing-yourself-on-linkedin

4. What is LinkedIn? “The world’s largest professional network” http://www.youtube.com/watch?v=ZVlUwwgOfKw The Social Media Revolution: http://youtu.be/3SuNx0UrnEo

5. About LinkedIn Started in living room of co-founder in 2002 Official launch in May 2003 Publicly held company 120 million members 6.5 million students 9 million recent graduates Members in more than 200 countries Executives from all Fortune 500 companies

6. LinkedIn Global Recruiting Trends Who was surveyed Surveyed 1,166 recruiting professionals in the U.S. who have a LinkedIn Profile Companies of all sizes represented Internal and 3rd party recruiters

7. LinkedIn Global Recruiting Trends (cont.) Key Findings Most companies in the US use social professional networking for recruiting; almost one in three use it as a major hiring source Competitive pressures are major motivator Biggest need not being met by traditional tools – candidates Report available at http://talent.linkedin.com/success-toolkit

8. How to use LinkedIn Create your profile Build your network Position yourself as an expert

9. 1. Create your profile Creating a LinkedIn profile is simple. All you need is a valid email

10. Basic Information

11. Summary

12. Experience

13. Education

14. Additional Information Websites Twitter Honors and awards Contact for…

15. Understanding Features Privacy Controls Public Profile Profile Stats Inbox Companies Groups Applications Jobs

16. Privacy Controls Profile Email preferences Groups, companies & applications Account

17. Public Profile What EVERYONE sees Set your URL

18. Profile Stats

19. Inbox

20. Companies Your companies Search other companies Desirable companies

21. Groups

22. Applications Add to your profile Share and collaborate Add to your homepage or profile

23. Jobs Search for jobs Job seeker toolkit Jobs you may be interested in Search jobs by keyword Post a job

24. 2. Build your network

25. Network Statistics

26. 3. Position yourself as an expert Recommendations Network Explore

27. Recommendations Ask for recommendations Former and current colleagues Supervisors Classmates Clients Employees

28. Network Share valuable information regarding your industry and organization Be involved with your connections Join relevant groups and participate in discussions

29. Explore Explore beyond your profile Do your homework