The document outlines key principles of marketing, emphasizing the importance of communication that generates customer trust and awareness throughout the marketing journey. It distinguishes between marketing strategy and tactics, stressing the necessity of data measurement and ROI for effective marketing investment, typically ranging from 9-12% of the annual budget. Lastly, it highlights the significance of visual content and promotional materials in attracting clients, alongside various marketing solutions offered by the company.

2. Marketing
"Marketing is messages and
actions that communicate
your product, services, and
values in a way that causes
customers to know, like, and
trust you.”

3. Marketing Journey
AWARENESS
CONSIDERATION
PURCHASE

4. Marketing Strategy
Vs. Marketing Tactics
• “Strategy without tactics is the slowest route to
victory. Tactics without strategy is the noise
before defeat.” – Sun Tzu
• Define your ideal customer and then develop an
entire marketing strategy to reach them.
• Then settle on tactics: home shows, newspaper,
direct mail, social media, web, etc.

5. Importance
of Measuring
• "Marketing without data is like
driving with your eyes closed." -
Dan Zarella
• ROI (Return On Investment)
• A Tale Of Two Banks
• Cost of a lead vs. value of a lead.
Measure, Measure, Measure

6. How Much Should I
Spend on Marketing
• The average allocation usually
ranges between 9-12% of the
annual budget.
• New companies may spend as
much as 50% of sales for
introductory marketing programs
in the first year!

7. Your Greatest
Weapon
• This is a visual industry
• Wants vs. needs
• Taking good photos and videos
takes extra time but its worth it.
Your Camera

8. Lighting
Focus
Angle
Staging

14. • Pictures
• Testimonial
• Referrals
Not The End
The Beginning

16. DCK Membership
• Search Engine Optimized Full Page Listing
• Multiple Contact Links on Page
• Google Map of your State/Providence With
Location
• Instant Web Presence
• Social Networking
• Personalized Contact Form
• Text Message and Email Lease Notifications
• Analytics Reporting
• Image Gallery
www.decorativeconcretekingdom.com

17. Website Program
• Mobile Friendly Design
• Verified Listings on Google, Yahoo and Bing
• Full Site SEO
• Multiple Marketing Strategy Phone Calls
• Monthly Analytic Report
• On-Going Site Updates
• Nightly Backup
• 99% Uptime Business Class Hosting
• Daily Scans for Hackers and Malware

18. Print / Design
• Logo Design
• Business Cards (2 sided, glossy)
• Trifold Brochures (2 sided, glossy)
• Doorhangers (2 sided, glossy)
• Jumbo Postcard Mailers
• Floor Logos
• Tradeshow Kits (Retractable Banners, Displays, etc.)
• Vinyl Banners
• Vehicle Magnets
• Trailer Wraps