This document discusses personalization on digital spaces. It introduces personalization as a means to meet customer needs more effectively by making interactions faster, easier and increasing satisfaction. Personalization involves knowing customers and why they visit through tracking browsing patterns, localization, loyalty programs, cookies, personalized content, social integration, traffic analysis and past customer records. Benefits include higher conversion rates, more sales, user loyalty and retention, engagement and a human touch. The conclusion states that while personalization may invade privacy, if implemented well it can boost customers and revenue for businesses with limited resources by selecting the right tools.

1. PERSONALIZATION
ON
DIGITAL SPACE

2. INTRODUCTION
• In the current age, the success of most
businesses depend on hoe happy its
website and application visitors are.
• Business have slowly started
identifying the need to improve the
user experience and engagement to
compete in the market.
• “One size fits all’ approach is no
longer contextual
• Interaction on a website should be
like a one on one conversation
between a business representative
and customer.
• The experience for the user should be
based on his needs and let him know
your knowledge of him to start a
productive conversation

3. INTRODUCTION
So personalization is a means of meeting the customer's needs more effectively
and efficiently, making interactions faster and easier and, consequently,
increasing customer satisfaction and the likelihood of repeat visits.
Personalization should start off with knowing who your customers are
and why they visit your website or your application.

4. WAYS TO PERSONALIZE
• Enhancing user experience
Tracking users’ browsing patterns and
eliminating irrelevant messages to the user
would help in improving the user experience
• Localization
Creating different versions of websites and
advertisements that are customized to
appeal to local taste, culture and currency
will help to increase conversion rates.
• Loyalty programs
Personalized loyalty programs help in
repetitive buying behaviour. One must make
sure that meaningful and relevant messages
and incentives are given out to customers.

5. WAYS TO PERSONALIZE
• Using cookies
This is a low cost option. You can collect and
record user activity data in cookies in order
to drive improved user experience to your
website visitors preferably by using first
party cookies.
• Personalized content
Content can be generated basing on the
knowledge we have about the user and I is
important to also know where the user
wants his content to be delivered. This is
could be at a particular spaces on the layout.
• Integrating social networks
Personalize websites by making them social.
Offering social login and sharing allows
your users to merge their social life with
your website experience.

6. WAYS TO PERSONALIZE
• Using website traffic analysis
Analytics tools help in knowing how people
come to your site, where are they
concentrated at and so on.
• Customers’ past records
You already might have a lot of data on the
customers’ past purchase or browsing. This
is invaluable in terms of knowing customer
patterns.

7. BENEFITS OF
PERSONALIZATION
• Higher conversion rates
Personalized user experience helps
businesses to target the right audiences and
prospects.
• More sales and revenue
If business can succeed in delivering
personalized experience, it could lead to
more sales and revenue as the message
would reach the right groups.
• User loyalty and retention
Personalization results in frequent visits and
help create a loyal customer base and these
customers could help with their word of
mouth promotion.

8. BENEFITS OF
PERSONALIZATION
• Increases customer engagement
The average visit last about 90 seconds or so,
but personalization helps in making that 120
seconds or even more if the content pleases
and is specific to the customers
• The human touch
Since all the businesses are slowly but surely
moving online, personalization could be the
differentiator which gives the human to
human feel of the age old shopping

9. CONCLUSION
• Though, personalization, a few might feel,
is poking too much into the personal
space, a business can get a lot out of
personalization.
• Personalization, is implemented well, can
bring in more customers and obviously
more of the dollars.
• Most businesses might not have resources like huge
companies do, but it is possible to make the user
experience better with the budget you have at hand.
Selecting the appropriate tools is the key.
• Personalization is one important way to
improve the digital marketing efforts of a
firm and engage more customers

10. THANK YOU
BY
N. P. S. SIDDHARTH
BHARATHIDASAN INSTITUTE OF MANAGEMENT,
TRICHY