Discusses the aspects and positives of marketing through the reality TV medium.

1. Marketing Through
Reality TV

2. “

3. Introduction
Reality TV – The new genre of
the 21st century.
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4. Reality TV – The genre of the 21st century.
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Reality TV – The genre of the 21st century.

6. Viewers’ Trends
Statistical data of the TV Audience and
the consumer market
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7. TV : The Largest Advertising Channel
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300 Million Households
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Source: BARC India; Period Wk08-Wk52, 2017

8. 8
Age Group Age Group Share of Universe
Kids 2-14 yrs 20%
Youth/Millennials
15-21 yrs 17%
22-30 yrs 16%
Adults
31-40 yrs 17%
41-50 yrs 15%
Mature 51-60 yrs 9%
Seniors 61+ yrs 7%
Source: BARC India; Period Wk08-Wk52, 2017

9. 15-45
YrsOthers
RETAIL SHOPPERS BY AGE
The Indian Consumer Market
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10. Other Platforms
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11. Strategy
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12. Connecting Brands With The Viewers
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13. Strategies and Product placement
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14. Popular Reality TV Shows
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15. Bigg Boss
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16. Bigg Boss
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17. Bigg Boss Viewership
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18. 18
Migration from other Genres to Bigg Boss

19. Sponsors
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20. Products Placed in the Bigg Boss House
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21. Social media marketing strategies
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23. Promoting “Oppo” phones
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24. CP Plus Camera promotion
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25. Splitsvilla
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26. Splitsvilla
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27. Sponsors
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28. Splitsvilla Sponsors
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29. Product Placement and Promotion Strategy
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30. Kaun Banega
Crorepati 30

31. The Sponsors
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32. Marketing Vivo V11
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33. Raymond As The Wardrobe Partner
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34. Axis Bank is for Finance
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35. Studying the Audience
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36. Findings
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37. Conclusion
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38. Road Ahead
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39. 39
THANKS!
Any questions?