Competitive market competition so the company must be smart in managing finance. In promoting the selling point, marketing is the most important step to be considered. Promotional routine activity is one of the marketing techniques to increase consumer appeal to marketed products. One of the important agendas of promotion is the selection of the most appropriate promotional media. The problem that often occurs in the process of selecting a promotional media is the subjectivity of decision making. Marketing activities have a taxation fund that must be issued. Limited funds are one of the constraints of improving market strategy. So far, the selection of promotional media is performed by the company manually using standardized determination that already applies. It has many shortcomings, among others, regarding effectiveness and efficiency of time and limited funds. Markov Chain is very helpful to the company in analyzing the development of the company over a period. This method can predict the market share in the future so that company can optimize promotion cost at the certain time. Implementation of this algorithm produces a percentage of market share so that businesses can determine and choose which way is more appropriate to improve the company's market strategy. Assessment is done by looking at consumer criteria of a particular product. These criteria can determine consumer interest in a product so that it can be analyzed consumer behavior.
This document provides a list of potential project topics for management studies. It includes 50 marketing topics, 45 HR topics, and 29 finance topics related to companies, industries, and business functions. The topics cover areas such as consumer behavior, branding, retail, banking, insurance, supply chain management, and more. Training and services are also listed, including training by corporate trainers, implementation support, documentation, and placement assistance.
This document lists over 50 potential marketing project topics across various industries including luxury brands, retail, FMCG, financial services, consumer electronics, apparel, real estate, logistics, health and wellness, and agriculture. The topics focus on areas like branding, consumer behavior, distribution networks, promotional strategies, customer relationship management, and more. They provide opportunities to study marketing approaches, evaluate effectiveness, and analyze trends in different sectors.
Supply side dynamics of Boutique Fashion in BangladeshIOSRJBM
ย
As a fast growing industry the boutique fashion is the lifeblood of Bangladeshi economy. There are a lots of potential small boutique wear producers for inclusive growth in our economy. However, few studies examined their development, challenges and future prospects. Therefore, the aim of this paper is to investigate the sustainability and growth potential of small boutique wear producers in Bangladesh. A survey and individual interviews were conducted with professionals and owners of the boutique fashions. A triple triangle factors analysis was used to indentify challenges at the firm internal, industry and macro level for ensuring sustainability and growth potential. Based on the findings, an action plan is proposed to take effective decisions in order to enhance the supply side dynamics in the long run. The study has implications for small boutique fashion wear producers and policymakers.
This document discusses the key steps in marketing a new product: pre-launch ads to build awareness, the product release to introduce the product to customers, and active marketing after release. It focuses on the importance of having proper procedures for product release to ensure only compliant products reach customers. An effective marketing process involves evaluating the market, planning strategies through a marketing plan, and implementing/monitoring the strategies. The marketing plan should include a SWOT analysis, goals/objectives, target markets, the marketing mix, and control processes to track performance.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
ย
Recent era, the world have been witnessed the Information Technology development in various industrial sectors. This has led to change in organization performance, where many researchers are motivated to investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company. Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved result signify a significant influence of Marketing mix strategies on organization performance in Safeway Company. In the light of the before mentioned findings, the study recommend to such glossary industry some supportive operations to encourage creativity in various functional departments.
The marketing information system refers to the systematic collection, analysis, interpretation, storage and dissemination of internal and external market information to marketers on a regular basis. It is defined as a set of procedures and methods for the planned collection, analysis and presentation of information to aid marketing decisions. The key functions of a marketing information system are assembling data, processing it, analyzing it, storing and retrieving it, evaluating its accuracy, and disseminating it to decision makers. It is important for anticipating consumer demand, handling complex marketing environments, understanding economic indicators, monitoring competition, and aiding marketing planning.
This document is a project report on the role of sales promotion in the fast moving consumer goods (FMCG) sector. The report was submitted by two students, Vishal Patel and Jitendra Rajai, to fulfill requirements for their MBA degree from the N.R. Institute of Business Management in Ahmedabad, India. The report examines the effect of sales promotions on consumer buying habits in FMCG products like soaps and detergents. Primary research in the form of consumer surveys and secondary research on industry sources were used to study consumer preferences and behavior regarding sales promotions for these everyday household items.
This is the dissertation conducted by Mahinya Aman, in partial fulfillment of the requirement for the Degree of Bachelor of Human Resources Management of Tumaini University Dar es Salaam College, Tanzania
This document provides a list of potential project topics for management studies. It includes 50 marketing topics, 45 HR topics, and 29 finance topics related to companies, industries, and business functions. The topics cover areas such as consumer behavior, branding, retail, banking, insurance, supply chain management, and more. Training and services are also listed, including training by corporate trainers, implementation support, documentation, and placement assistance.
This document lists over 50 potential marketing project topics across various industries including luxury brands, retail, FMCG, financial services, consumer electronics, apparel, real estate, logistics, health and wellness, and agriculture. The topics focus on areas like branding, consumer behavior, distribution networks, promotional strategies, customer relationship management, and more. They provide opportunities to study marketing approaches, evaluate effectiveness, and analyze trends in different sectors.
Supply side dynamics of Boutique Fashion in BangladeshIOSRJBM
ย
As a fast growing industry the boutique fashion is the lifeblood of Bangladeshi economy. There are a lots of potential small boutique wear producers for inclusive growth in our economy. However, few studies examined their development, challenges and future prospects. Therefore, the aim of this paper is to investigate the sustainability and growth potential of small boutique wear producers in Bangladesh. A survey and individual interviews were conducted with professionals and owners of the boutique fashions. A triple triangle factors analysis was used to indentify challenges at the firm internal, industry and macro level for ensuring sustainability and growth potential. Based on the findings, an action plan is proposed to take effective decisions in order to enhance the supply side dynamics in the long run. The study has implications for small boutique fashion wear producers and policymakers.
This document discusses the key steps in marketing a new product: pre-launch ads to build awareness, the product release to introduce the product to customers, and active marketing after release. It focuses on the importance of having proper procedures for product release to ensure only compliant products reach customers. An effective marketing process involves evaluating the market, planning strategies through a marketing plan, and implementing/monitoring the strategies. The marketing plan should include a SWOT analysis, goals/objectives, target markets, the marketing mix, and control processes to track performance.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
ย
Recent era, the world have been witnessed the Information Technology development in various industrial sectors. This has led to change in organization performance, where many researchers are motivated to investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company. Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved result signify a significant influence of Marketing mix strategies on organization performance in Safeway Company. In the light of the before mentioned findings, the study recommend to such glossary industry some supportive operations to encourage creativity in various functional departments.
The marketing information system refers to the systematic collection, analysis, interpretation, storage and dissemination of internal and external market information to marketers on a regular basis. It is defined as a set of procedures and methods for the planned collection, analysis and presentation of information to aid marketing decisions. The key functions of a marketing information system are assembling data, processing it, analyzing it, storing and retrieving it, evaluating its accuracy, and disseminating it to decision makers. It is important for anticipating consumer demand, handling complex marketing environments, understanding economic indicators, monitoring competition, and aiding marketing planning.
This document is a project report on the role of sales promotion in the fast moving consumer goods (FMCG) sector. The report was submitted by two students, Vishal Patel and Jitendra Rajai, to fulfill requirements for their MBA degree from the N.R. Institute of Business Management in Ahmedabad, India. The report examines the effect of sales promotions on consumer buying habits in FMCG products like soaps and detergents. Primary research in the form of consumer surveys and secondary research on industry sources were used to study consumer preferences and behavior regarding sales promotions for these everyday household items.
This is the dissertation conducted by Mahinya Aman, in partial fulfillment of the requirement for the Degree of Bachelor of Human Resources Management of Tumaini University Dar es Salaam College, Tanzania
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing EnvironmentMaxwell Ranasinghe
ย
This document summarizes a book containing 580 multiple choice questions on marketing that are frequently asked in exams. The author, Maxwell Ranasinghe, has over 20 years of experience teaching marketing and conducting workshops. He analyzed over 1600 marketing exam questions from various universities and professional institutes and identified 580 questions that are commonly asked. These 580 questions are answered in the book to help students prepare for exams. The document provides information on how to access the full book on Amazon or view a sample presentation with 20 marketing multiple choice questions and their answers.
This document provides an overview of market research, including definitions, features, objectives, functions, scope, and process. Some key points:
1. Market research is defined as the systematic gathering, recording and analysis of data about problems relating to marketing goods and services. It helps solve marketing problems and aid decision-making.
2. It is a systematic process that collects, records, analyzes data to solve marketing problems. It provides information to marketing managers to make decisions.
3. The scope of market research includes researching products, consumers, packaging, pricing, advertising, sales, distribution, policies, international markets, and motivation.
4. The market research process involves defining objectives, designing the research,
A lesson in Chapter 4 that includes two parts: Marketing Research and Sales Forecasting. This is the part I of Lesson 4 in Chapter 4 which specifically discusses primer of Marketing Research and Analysis.
This document outlines a research study examining the impact of product innovation on sales volumes of consumer goods. It discusses the research objectives, which include investigating how lack of innovation could affect profits and consumer satisfaction. The document describes the research methodology, including data collection from primary and secondary sources. A sample of 50 respondents will be surveyed using stratified random sampling. Hypotheses about the relationship between product innovation and sales volumes will be tested. The specific product examined as a case study is the Philips Coffee Maker HD 7450.
MBA Dissertation: "Investigation into Programmatic Marketing as a More Effici...Isman Tanuri
ย
This is my 15k-word MBA dissertation entitled "An Investigation into Programmatic Marketing as a More Efficient, Responsible and Financially Prudent Digital Marketing Practice of the Future"
Do contact me if you want a summary overview in person. I can be paid in excellent coffee.
Completed in Oct 2014
The document discusses marketing information systems and demand measurement. It describes the components of a modern marketing information system, including internal record systems and databases. It also discusses marketing research methods like surveys and sampling. Finally, it covers measuring market demand through methods like market build-up, brand development index, and forecasting future demand using techniques like time-series analysis and surveys of buyers' intentions.
This document summarizes an applied research project report for Think Procurement. The report identifies potential suppliers for Think and analyzes their requirements and preferences regarding online vs conventional distribution strategies. Key findings include that Think should adopt an aggressive social media content strategy, address suppliers' issues with debtor days and invoicing, and that supplier preferences vary by industry. Using an online portal could reduce suppliers' debtor days by 75%. The document provides background on Think's e-procurement platform and processes.
This document provides an overview of marketing research and outlines several key concepts:
1. It defines marketing research and discusses its purpose of helping companies make better business decisions.
2. Several stages in the evolution of marketing research are identified from the 1880s to the present.
3. Criteria for good research and qualities of effective research like being systematic, logical, empirical, and replicable are described.
4. The relationship between marketing research and marketing information systems is explored.
Scoring marketing obstacles and recommended solutions: the case of the date m...Premier Publishers
ย
This study is an attempt to identify problematic issues facing date marketing systems in Saudi Arabia and to introduce corrective solutions to overcome them. Eventually, this would increase date marketing efficiency, performance, and the competitiveness level of Saudi dates, both locally and globally. The study applied a typical five-level Likert scale and factor analysis in order to analyze the primary data collected from date dealers at the major Saudi Arabian date markets. Results highlighted that the impact of technical problematic issues were the highest, with an average of 3.67 followed by structural problematic issues with an average of 3.36, and finally followed by behavioral problematic issues with an average of 3.12. Technical, structural, and behavioral problematic issues have been categorized into a set of factors explaining 79.18%, 74.84%, and 77.7% of the variations, respectively. The impact of applying the recommended solutions on a Saudi Arabian date marketing system were found to be high, ranging from a minimum of 3.35 for encouraging competition to a maximum of 3.98 for providing affordable cold storages. Dates marketing channel types, geographical factors, and the date marketing dealersโ educational level have shown significant effects on the prevailing problematic issues of the Saudi Arabian date marketing system.
Dissertation report on switching behavior of consumer Pinkey Rana
ย
Dissertation report on โTo study the switching behavior of consumer special reference to urban market โwhich is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
This document provides an overview of marketing research, including its definition, history, suppliers, activities, process, methods, and use of computer technology. Key points include:
- Marketing research is the process of collecting and using information for marketing decision making. It helps decision makers by presenting pertinent data and suggesting possible actions.
- The first organized marketing research project was in 1879 by N.W. Ayer, and the first commercial research was in 1911 at Curtis Publishing Company.
- Marketing research methods include secondary data collection from internal/external sources, as well as primary methods like surveys, observation, and experiments. Interpreting and presenting findings in a clear, concise format allows for effective marketing decisions.
The document provides guidance for entrepreneurs on assessing business opportunities. It discusses determining customer needs and wants, generating business ideas, and selecting viable concepts. The document emphasizes considering community demand, competition, and personal fit when choosing an idea. It also stresses environmental scanning, such as surveying the local population's demographics and requirements, to inform business planning.
This document outlines the topics that will be covered in a marketing management course. The course will cover 6 units: Marketing Concepts, Product Decision, Price Decision, Physical Distribution Decision, Promotion Decision, and Consumer Behavior. Each unit will explore key concepts and factors related to that area of marketing. For example, the Pricing Decision unit will discuss concepts of price, factors affecting price determination, pricing policies and types of price. The document also provides an overview of some lecture topics within each unit, such as new product development, branding, pricing strategies, and distribution channels.
This document provides an introduction and overview of a master's thesis that examines the relationship between the development of experiential marketing in retail environments and the rise of e-commerce. The study aims to determine if experiential marketing is a response to competition from e-commerce or an enhancement. Interviews will be conducted with marketing professionals to understand the reasons for the recent focus on experiential marketing in stores and the impact of e-commerce and technology on marketing strategies. The introduction outlines the research questions, objectives, scope, and organization of the thesis.
This document provides an overview of market research, including definitions, importance, objectives, scope, process, and procedures. It defines market research as the investigation of marketing possibilities for a product in a given region. The importance outlined includes solving marketing problems, increasing market efficiency, facilitating sales forecasting, and making authentic decisions. The objectives are to determine what, when, where, and how to sell. The scope covers product, consumer, sales, advertising, and competition research. The process involves defining the problem, analyzing the situation, informal investigation, planning final investigation, collecting and analyzing data, interpreting conclusions, preparing a report, and implementing recommendations.
This document provides strategies for pricing new products and services. It discusses 6 factors to consider when determining price: 1) Pricing approach and strategies, 2) Costing, 3) Competition and competitors' prices, 4) Market share and dominance, 5) Customer behavior and price sensitivity, and 6) Regulatory framework. The document uses these factors to analyze pricing approaches like premium pricing, penetration pricing, and price skimming. It emphasizes the importance of considering multiple internal and external factors when setting prices.
This document discusses pricing strategies and objectives. It outlines several factors that affect pricing, including a company's goals, costs, competitors, customers, distribution channels, government regulations, product quality, demand and supply. The document then describes various pricing policies like high pricing, stable pricing, skimming pricing, penetration pricing, and price discrimination. It also discusses different methods for setting prices based on costs, demand, competition, and balancing supply and demand. The key objectives of pricing are to maximize profits, maintain market share, and meet competition.
This document discusses marketing mix strategies in the Indian cement sector. It begins by introducing the 4Ps (product, price, promotion, place) and 7Ps marketing mix models, as well as two versions of the 4Cs (customer, cost, communication, convenience) model. It then analyzes the cement industry in India using these frameworks. For the cement sector, the document examines factors relating to product mix, price strategies, promotional activities targeting contractors and retailers, and the distribution channels used. Statistical tools for data analysis in the industry are also mentioned.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
ย
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
yahama project report , summary on their eveything. research made on yahama in their plant at npida to check the customer satisfation and the company's services
This document discusses modern trends in marketing management and reviews recent marketing strategies and tools used in the current business environment. It compares the buying behavior of customers in the past to current trends, noting that customers now demand quality, variety, reasonable cost, and quick response times. Recent marketing strategies discussed include focusing on quality, building customer relationships, integrating departments, ethical marketing, after-sales service, expanding marketing networks, adopting new technologies, and customization. Modern marketing tools outlined are digital marketing, direct marketing, mobile marketing, and marketing automation. Case studies on Patanjali group's marketing approach and Nestle's relaunch of Maggi after a ban are also presented.
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing EnvironmentMaxwell Ranasinghe
ย
This document summarizes a book containing 580 multiple choice questions on marketing that are frequently asked in exams. The author, Maxwell Ranasinghe, has over 20 years of experience teaching marketing and conducting workshops. He analyzed over 1600 marketing exam questions from various universities and professional institutes and identified 580 questions that are commonly asked. These 580 questions are answered in the book to help students prepare for exams. The document provides information on how to access the full book on Amazon or view a sample presentation with 20 marketing multiple choice questions and their answers.
This document provides an overview of market research, including definitions, features, objectives, functions, scope, and process. Some key points:
1. Market research is defined as the systematic gathering, recording and analysis of data about problems relating to marketing goods and services. It helps solve marketing problems and aid decision-making.
2. It is a systematic process that collects, records, analyzes data to solve marketing problems. It provides information to marketing managers to make decisions.
3. The scope of market research includes researching products, consumers, packaging, pricing, advertising, sales, distribution, policies, international markets, and motivation.
4. The market research process involves defining objectives, designing the research,
A lesson in Chapter 4 that includes two parts: Marketing Research and Sales Forecasting. This is the part I of Lesson 4 in Chapter 4 which specifically discusses primer of Marketing Research and Analysis.
This document outlines a research study examining the impact of product innovation on sales volumes of consumer goods. It discusses the research objectives, which include investigating how lack of innovation could affect profits and consumer satisfaction. The document describes the research methodology, including data collection from primary and secondary sources. A sample of 50 respondents will be surveyed using stratified random sampling. Hypotheses about the relationship between product innovation and sales volumes will be tested. The specific product examined as a case study is the Philips Coffee Maker HD 7450.
MBA Dissertation: "Investigation into Programmatic Marketing as a More Effici...Isman Tanuri
ย
This is my 15k-word MBA dissertation entitled "An Investigation into Programmatic Marketing as a More Efficient, Responsible and Financially Prudent Digital Marketing Practice of the Future"
Do contact me if you want a summary overview in person. I can be paid in excellent coffee.
Completed in Oct 2014
The document discusses marketing information systems and demand measurement. It describes the components of a modern marketing information system, including internal record systems and databases. It also discusses marketing research methods like surveys and sampling. Finally, it covers measuring market demand through methods like market build-up, brand development index, and forecasting future demand using techniques like time-series analysis and surveys of buyers' intentions.
This document summarizes an applied research project report for Think Procurement. The report identifies potential suppliers for Think and analyzes their requirements and preferences regarding online vs conventional distribution strategies. Key findings include that Think should adopt an aggressive social media content strategy, address suppliers' issues with debtor days and invoicing, and that supplier preferences vary by industry. Using an online portal could reduce suppliers' debtor days by 75%. The document provides background on Think's e-procurement platform and processes.
This document provides an overview of marketing research and outlines several key concepts:
1. It defines marketing research and discusses its purpose of helping companies make better business decisions.
2. Several stages in the evolution of marketing research are identified from the 1880s to the present.
3. Criteria for good research and qualities of effective research like being systematic, logical, empirical, and replicable are described.
4. The relationship between marketing research and marketing information systems is explored.
Scoring marketing obstacles and recommended solutions: the case of the date m...Premier Publishers
ย
This study is an attempt to identify problematic issues facing date marketing systems in Saudi Arabia and to introduce corrective solutions to overcome them. Eventually, this would increase date marketing efficiency, performance, and the competitiveness level of Saudi dates, both locally and globally. The study applied a typical five-level Likert scale and factor analysis in order to analyze the primary data collected from date dealers at the major Saudi Arabian date markets. Results highlighted that the impact of technical problematic issues were the highest, with an average of 3.67 followed by structural problematic issues with an average of 3.36, and finally followed by behavioral problematic issues with an average of 3.12. Technical, structural, and behavioral problematic issues have been categorized into a set of factors explaining 79.18%, 74.84%, and 77.7% of the variations, respectively. The impact of applying the recommended solutions on a Saudi Arabian date marketing system were found to be high, ranging from a minimum of 3.35 for encouraging competition to a maximum of 3.98 for providing affordable cold storages. Dates marketing channel types, geographical factors, and the date marketing dealersโ educational level have shown significant effects on the prevailing problematic issues of the Saudi Arabian date marketing system.
Dissertation report on switching behavior of consumer Pinkey Rana
ย
Dissertation report on โTo study the switching behavior of consumer special reference to urban market โwhich is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
This document provides an overview of marketing research, including its definition, history, suppliers, activities, process, methods, and use of computer technology. Key points include:
- Marketing research is the process of collecting and using information for marketing decision making. It helps decision makers by presenting pertinent data and suggesting possible actions.
- The first organized marketing research project was in 1879 by N.W. Ayer, and the first commercial research was in 1911 at Curtis Publishing Company.
- Marketing research methods include secondary data collection from internal/external sources, as well as primary methods like surveys, observation, and experiments. Interpreting and presenting findings in a clear, concise format allows for effective marketing decisions.
The document provides guidance for entrepreneurs on assessing business opportunities. It discusses determining customer needs and wants, generating business ideas, and selecting viable concepts. The document emphasizes considering community demand, competition, and personal fit when choosing an idea. It also stresses environmental scanning, such as surveying the local population's demographics and requirements, to inform business planning.
This document outlines the topics that will be covered in a marketing management course. The course will cover 6 units: Marketing Concepts, Product Decision, Price Decision, Physical Distribution Decision, Promotion Decision, and Consumer Behavior. Each unit will explore key concepts and factors related to that area of marketing. For example, the Pricing Decision unit will discuss concepts of price, factors affecting price determination, pricing policies and types of price. The document also provides an overview of some lecture topics within each unit, such as new product development, branding, pricing strategies, and distribution channels.
This document provides an introduction and overview of a master's thesis that examines the relationship between the development of experiential marketing in retail environments and the rise of e-commerce. The study aims to determine if experiential marketing is a response to competition from e-commerce or an enhancement. Interviews will be conducted with marketing professionals to understand the reasons for the recent focus on experiential marketing in stores and the impact of e-commerce and technology on marketing strategies. The introduction outlines the research questions, objectives, scope, and organization of the thesis.
This document provides an overview of market research, including definitions, importance, objectives, scope, process, and procedures. It defines market research as the investigation of marketing possibilities for a product in a given region. The importance outlined includes solving marketing problems, increasing market efficiency, facilitating sales forecasting, and making authentic decisions. The objectives are to determine what, when, where, and how to sell. The scope covers product, consumer, sales, advertising, and competition research. The process involves defining the problem, analyzing the situation, informal investigation, planning final investigation, collecting and analyzing data, interpreting conclusions, preparing a report, and implementing recommendations.
This document provides strategies for pricing new products and services. It discusses 6 factors to consider when determining price: 1) Pricing approach and strategies, 2) Costing, 3) Competition and competitors' prices, 4) Market share and dominance, 5) Customer behavior and price sensitivity, and 6) Regulatory framework. The document uses these factors to analyze pricing approaches like premium pricing, penetration pricing, and price skimming. It emphasizes the importance of considering multiple internal and external factors when setting prices.
This document discusses pricing strategies and objectives. It outlines several factors that affect pricing, including a company's goals, costs, competitors, customers, distribution channels, government regulations, product quality, demand and supply. The document then describes various pricing policies like high pricing, stable pricing, skimming pricing, penetration pricing, and price discrimination. It also discusses different methods for setting prices based on costs, demand, competition, and balancing supply and demand. The key objectives of pricing are to maximize profits, maintain market share, and meet competition.
This document discusses marketing mix strategies in the Indian cement sector. It begins by introducing the 4Ps (product, price, promotion, place) and 7Ps marketing mix models, as well as two versions of the 4Cs (customer, cost, communication, convenience) model. It then analyzes the cement industry in India using these frameworks. For the cement sector, the document examines factors relating to product mix, price strategies, promotional activities targeting contractors and retailers, and the distribution channels used. Statistical tools for data analysis in the industry are also mentioned.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
ย
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
yahama project report , summary on their eveything. research made on yahama in their plant at npida to check the customer satisfation and the company's services
This document discusses modern trends in marketing management and reviews recent marketing strategies and tools used in the current business environment. It compares the buying behavior of customers in the past to current trends, noting that customers now demand quality, variety, reasonable cost, and quick response times. Recent marketing strategies discussed include focusing on quality, building customer relationships, integrating departments, ethical marketing, after-sales service, expanding marketing networks, adopting new technologies, and customization. Modern marketing tools outlined are digital marketing, direct marketing, mobile marketing, and marketing automation. Case studies on Patanjali group's marketing approach and Nestle's relaunch of Maggi after a ban are also presented.
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
Customer satisfaction of mobile phone subscriberssonu chaurasiya
ย
The document discusses customer satisfaction with mobile phone subscribers in India. It provides background on the growth of the mobile phone industry in India, which now has over 800 million subscribers. The document outlines various factors that affect customer satisfaction, such as product quality, availability, and after-sales support. It also discusses marketing concepts like the 4Ps of marketing (product, price, place, promotion) and how understanding customer wants and needs is essential for a successful marketing plan. The document aims to understand satisfaction levels among subscribers of different mobile service providers in India.
International Journal of Engineering and Science Invention (IJESI) is an international journal intended for professionals and researchers in all fields of computer science and electronics. IJESI publishes research articles and reviews within the whole field Engineering Science and Technology, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
This unit introduces students to marketing principles and developing a basic marketing plan. Students will learn theories and frameworks and apply them to real world examples. Organizations of all sizes use marketing to influence customers. Students who successfully complete this unit will gain knowledge, skills, and understanding to enhance their career opportunities. The document then provides learning outcomes on the roles and responsibilities of marketing, the 7Ps marketing mix, and components of a marketing plan including segmentation, objectives, strategy, and monitoring. It also provides examples of Toyota's corporate structure and marketing processes.
This unit introduces students to marketing principles and developing a basic marketing plan. It discusses how organizations like Apple, Google, and Coca-Cola use marketing techniques to influence customers. Students will learn theories, frameworks, and how to relate them to real world examples. Successfully completing the unit will enhance students' career opportunities. The document then provides learning outcomes on the roles and functions of marketing, the marketing mix (7Ps), and developing a marketing plan. It includes an example case study of Toyota Motor Corporation.
Marketing process needs market researchkrishymohan
ย
Market research is required at every stage of the typical marketing process. The process begins with a situation analysis to understand customer needs and the market environment. This informs the development of a marketing strategy, which involves selecting target markets and positioning offerings. Marketing mix decisions then determine the specific product, price, place, and promotion tactics. Implementation and continuous control are needed to ensure customer needs are met over the long term. Market research techniques like surveys, focus groups, and interviews provide valuable customer insights to guide decision making at each step.
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Study of consumer oriented sales promotion in FMCG sector tushar choleTushar Cholepatil
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This document provides details about a study conducted on consumer-oriented sales promotion in the fast-moving consumer goods (FMCG) sector. It includes an introduction to the concept of sales promotion and consumer-oriented sales promotion tools. It also discusses factors influencing consumer-oriented sales promotion strategies such as target market, product nature, product life cycle stage, and available promotion budget. The study aims to understand consumer perceptions of various sales promotion techniques used by FMCG companies.
Thแปi gian gแบฅp gรกp AD chแป kแปp chia sแบป cho cรกc bแบกn vแป bร i mแบซu Bรกo cรกo thแปฑc tแบญp tiแบฟng anh Marketing tแบกi cรดng ty Marketing strategy nร y, sแบฏp tแปi sแบฝ cรณ nhiแปu bร i mแบซu liรชn quan hฦกn, cรกc bแบกn theo dรตi trang ฤแป cแบญp nhแบญt thรดng tin sแปm hฦกn nhรฉ.ย Liรชn hแป vแปi AD qua Zalo: 0934.536.149
Consumer needs and wants are filled with market offering of products and strong customer brand
engagement. In organizations importance of marketing process, orientation elements, STP,
Marketing Mix, Consumer Insights are being illustrated here. Above all the role of marketing in
creating values for customers and ways of maintaining strong brand loyalty and customer
engagement with practical examples are described in this assignment. Authoritative achievement
to a great extent relies on upon the dynamic promoting techniques it takes to maintain in the
aggressive commercial center
Microsoft Word - Principles of Marketing.pdffulmantidevi1
ย
This document outlines the course objectives and units for a Principles of Marketing course. The objective is to facilitate an understanding of conceptual frameworks in Marketing and their application to decision making. The 5 units cover topics like introduction to marketing concepts, the marketing mix and its elements, pricing strategies, sales promotion, and modern marketing trends. Key concepts discussed include the 4Ps of marketing (Product, Price, Place, Promotion), the marketing process, approaches to studying marketing like functional and management approaches, and modern marketing concepts like satisfying customer needs.
Annamalai MBA 2nd Year Assignment Questions (2021- 2022) Solved Call 902581...palaniappann
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Annamalai 2nd Year MBA Assignment Help (2021- 2022) call 9025810064palaniappann
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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
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Solved 2nd Year MBA Annamalai Assignment (2021โ2022) Call 9025810064palaniappann
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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
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Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
Annamalai MBA Solved Assignment (2021-2022) Solution Call 9025810064palaniappann
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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
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Get Ready Annamalai MBA 2nd Year Assignment Solution (2021- 2022) Call 90258...palaniappann
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Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 9025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryโs, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
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Annamalai MBA 2nd year Assignment Answer Sheet (2021-2022) Call 9025810064palaniappann
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Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 9025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryโs, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
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The security and speed of data transmission is very important in data communications, the steps that can be done is to use the appropriate cryptographic and compression algorithms in this case is the Data Encryption Standard and Lempel-Ziv-Welch algorithms combined to get the data safe and also the results good compression so that the transmission process can run properly, safely and quickly.
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Marketing Strategy through Markov Optimization to Predict Sales on Specific Periods
1. INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD ISSN โ 2455-0620 Volume - 3, Issue - 8, Aug - 2017
Available online on โ WWW.IJIRMF.COM Page 184
Marketing Strategy through Markov Optimization to Predict Sales on
Specific Periods
Husni Muharram Ritonga1
, Andysah Putera Utama Siahaan2
, Suginam3
1
Faculty of Economics and Business, Universitas Pembangunan Panca Budi, Medan, Indonesia
2
Faculty of Computer Science, Universitas Pembangunan Panca Budi, Medan, Indonesia
3
Department of Computer Engineering, STMIK Budi Darma, Medan, Indonesia
2
Ph.D. Student of School of Computer and Communication Engineering, Universiti Malaysia Perlis, Kangar, Malaysia
Email - andiesiahaan@gmail.com
1. INTRODUCTION:
Improving strategy in marketing is not easy. It is a tough task of a marketing chief. The teams formed in
improving quality and service are important to attract consumers to the products offered. Along with the development
of competitors on the same product, each company has its way in conquering the world market. If it does not keep up
with the market at that time, it will make the product unsold. Constraints on marketing is a financial problem faced by
everyday companies [1]. In the economic field, there are many findings and business policies that can create its charm.
This discovery encourages the emergence of business competitors to do the same for the smooth sale of their products.
The producers face another problem on how to sell the product to the money that has been invested can immediately
return to bring some benefits. To support all this is required a good marketing strategy. However, all that requires
much money. Some actions are sometimes useless. The funds invested are large, but the yields are few and only
payback. To survive or advance in marketing, this needs a good method.
Markov Chain is closely related to the theory of probability [5]. To provide a baseline analysis must first
know the assumptions, definitions, up to several theorems required. The problem with business is how they keep their
company in the future. Various businesses sell their products simultaneously [2]. Tight competition is a daily activity
in the business world. Improving product quality can help consumers switch from one product to another, resulting in
a decrease in market share. The author researches by using Markov Chain method to predict market share that aims to
set the company's marketing strategy. This approach is expected to help the company in analyzing the products and
consumers to get the benefits of the company.
2. THEORIES:
2.1 Marketing
Marketing is a way of selling products to consumers. It is performed to make that company owners get results
from what they create. The exchange of goods to money is the result of that marketing. Marketing is the first step to
profit. With targeted marketing techniques, this will create continuity between buyers and sellers. Marketing
techniques need to be mastered to create a market strategy. It is an essential function for business actors to maintain
the stability of the business world's surviva [3]. Marketing has a concept that is an activity undertaken to provide
consumer appeal of a product. This concept varies according to the availability of goods and facilities that exist in a
Abstract: Competitive market competition so the company must be smart in managing finance. In promoting the
selling point, marketing is the most important step to be considered. Promotional routine activity is one of the
marketing techniques to increase consumer appeal to marketed products. One of the important agendas of
promotion is the selection of the most appropriate promotional media. The problem that often occurs in the
process of selecting a promotional media is the subjectivity of decision making. Marketing activities have a
taxation fund that must be issued. Limited funds are one of the constraints of improving market strategy. So far,
the selection of promotional media is performed by the company manually using standardized determination that
already applies. It has many shortcomings, among others, regarding effectiveness and efficiency of time and
limited funds. Markov Chain is very helpful to the company in analyzing the development of the company over a
period. This method can predict the market share in the future so that company can optimize promotion cost at
the certain time. Implementation of this algorithm produces a percentage of market share so that businesses can
determine and choose which way is more appropriate to improve the company's market strategy. Assessment is
done by looking at consumer criteria of a particular product. These criteria can determine consumer interest in
a product so that it can be analyzed consumer behavior.
Key Words: Marketing, Strategy, Markov Chain, Product, company.
2. INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD ISSN โ 2455-0620 Volume - 3, Issue - 8, Aug - 2017
Available online on โ WWW.IJIRMF.COM Page 185
company. This concept must also be by the financial target that will be achieved from consumers. Putting the idea out
of place will hamper the business world.
2.2 Marketing Problem
Companies must be able to survive in critical condition when faced with all the problems that exist and can win in
the market competition. Marketing must be able to read market opportunities and produce performance and strategy
and what customers need and desire. A business that successfully achieved its goals is strongly influenced by the
intention and ability of the company in marketing its products. It is called the marketing function. This feature should
be alert and responsive in finding opportunities that exist in meeting customer needs. Marketing is often regarded as
one of the most common constraints in the development of business especially in the middle to lower business [4].
Business people must find the most appropriate way to anticipate marketing failures because any strategy error will
have an impact on the company's earnings. Some of the following are the constraints faced in conducting marketing
activities:
๏ท The company does not pay attention to the techniques used in marketing planning. Direct marketing is done
on the market without calculating the value of profit and loss. Imminent planning will render the product
unsaleable.
๏ท The market is not always fitting for all types of products. Companies must know and understand the type of
market they will go. Companies must also know the ability of consumers in a particular market. If consumers
can not afford, automated merchandise will not be sold.
๏ท Competition is not always honest. Sometimes competition is spiked with threats from a competitor. The owner
of the company should be able to anticipate this by improving marketing planning and outlining the most
efficient strategy in the competitive environment.
๏ท The selling price and purchase are not always fixed. All this depends on the changes that occur on demand
and supply. There is no timeframe for when price fluctuations occur. It can happen when the product is plenty
while the demand is small and the product is slight while the demand is increasing.
2.3 Markov Chain
Andrey A. Markov introduced the theory of Markov Chains in 1907. The Markov chain is linked to the brown
movement and ergodic hypothesis, two important topics in physics in the early years of the 20th century, but it seems
that Markov is more focused on extending scores of law in experiments -temperance. Markov Chain is a method that
studies the properties of a current variable based on its past traits. It serves to obtain the properties of these variables in
the future [6][7]. This model corresponds to a series of processes in which the incidence of an experiment depends
only on the next event preceding it and is independent of the previous sequence of events.
This method is first used to analyze and estimate the behavior of gas particles in a closed container and
forecast weather conditions. The Markov process has been widely applied to analyze the movement of interest in an
object so that it is often used to analyze marketing techniques [8]. The goal is for business people to know the
constraints of what happens and predictions of the future of his company.
3. RESULT AND DISCUSSION:
This trial will involve an example of a strategy in car sales. Data and car brands are taken as fictitious
examples; Not based on the original data of a company. Here will be attached five car brands with each user number
and percentage of use. The number of users is taken based on the fictional numbers as well as the experimental
material. There are 300 respondents who serve as initial data to solve the problem. Table 1 is a list of cars used as
experimental materials.
Table 1. Intial data
No. Name Usage Proportion
1 Toyota 88 0,29
2 Daihatsu 78 0,25
3 Suzuki 65 0,21
4 Mercedez 45 0,15
5 BMW 30 0,10
There are as many as 5 criteria that become the benchmark of this marketing. These criteria are:
C1 = Comfort
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C2 = Practice
C3 = Price
C4 = Quality
C5 = Design
Table 2 describes the distribution of answers from respondents based on listed criteria. 300 people are willing to
be respondents to run the process of market share analysis. There are five brands of cars that are in comparison with
five criteria. Each respondent will choose which brand that is suited to himself. For example, Toyota gets 88
respondents with C1 (Comfort) criteria = 15, C2 (Practice) = 24, C3 (Price) = 19, C4 (Quality) = 16 and C5 (Design) =
14.
Table 2. Respondents data
No. Name C1 C2 C3 C4 C5 Total
1 Toyota 15 24 19 16 14 88
2 Daihatsu 15 20 12 16 14 77
3 Suzuki 16 15 11 13 10 65
4 Mercedez 10 7 4 9 10 40
5 BMW 8 5 4 6 7 30
Based on the displacement data collected over the course of a period, each car company gets acquisitions from
other brands. Table 3 is a data transfer performed by other brands against existing car brands. For example, Toyota
gets 19 consumers consisting of six from Daihatsu, eight from Suzuki, three from Mercedez and two from BMW
while the other four brands get consumers from others as well. These movements are mutually done with certain
motives.
Table 3. Customer acquisition data for one period
No. Name To Da Su Me Bm Acq.
1 Toyota 0 6 8 3 2 19
2 Daihatsu 7 0 7 1 1 16
3 Suzuki 2 2 0 3 2 9
4 Mercedez 2 4 1 0 3 10
5 BMW 1 2 1 1 0 5
Loss 12 14 17 8 8
In addition to the acquisition, losses are also obtained by each company. A transition is a disadvantage to the
company. Table 4 illustrates the consumer loss data obtained by each company. For example, Toyota lost 12
consumers consisting of seven moved to Daihatsu, two moved to Suzuki, two moved to Mercedez, and one moved to
BMW while the other four brands earn losses with varying amounts.
Table 4. Customer loss data on various car brands
No. Name To Da Su Me Bm Loss
1 Toyota 0 7 2 2 1 12
2 Daihatsu 6 0 2 4 2 14
3 Suzuki 8 7 0 1 1 17
4 Mercedez 3 1 3 0 1 8
5 BMW 2 1 2 3 0 8
Acq. 19 16 9 10 5
Table 5 is the result of the acquisition and loss of consumers for each car company over a period. B = before
where this is the beginning of periode while N = New where this is the next period or the end of the earlier period.
Toyota achieved an increase over the previous period. It gets 19 new acquisitions and 12 consumer losses, resulting in
an increase in purchases by seven consumers. Daihatsu has an increase in two consumers, Suzuki has decreased eight
consumers, Mercedez gets two consumers, and BMW has decreased by three consumers.
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Table 5. Brand transition for one period
No. Name B Ac Lo N
1 Toyota 88 19 12 95
2 Daihatsu 77 16 14 79
3 Suzuki 65 9 17 57
4 Mercedez 40 10 8 42
5 BMW 30 5 8 27
Table 6 states that not all consumers in the past period did the brand shifting, some among those who did not
make a move. There are as many as 241 that still remain in the old company, Toyota = 76, Daihatsu = 63, Suzuki =
48, Mercedes = 32, and BMW = 22.
Table 6. Brand transition data
No. Name To Da Su Me Bm Rb
1 Toyota 76 7 2 2 1 88
2 Daihatsu 6 63 2 4 2 77
3 Suzuki 8 7 48 1 1 65
4 Mercedez 3 1 3 32 1 40
5 BMW 2 1 2 3 22 30
Rn 95 79 57 42 27 300
Toyota = โ %
= . %
Daihatsu = โ %
= . %
Suzuki = โ %
= 73.85%
Mercedez = โ %
= . %
BMW = โ %
= . %
The following percentage calculation results explain some companies lose the market share, and some just get
it. Suzuki (-14.03%) and BMW (-11.11%) have decreased in the next period. Toyota (7.37%), Daihatsu (2.53%), and
Mercedez (4.76%) have increased in the new period.
Toyota =
โ
โ %
= 7. %
Daihatsu =
โ
โ %
= . %
Suzuki =
โ
โ %
= โ . %
Mercedez =
โ
โ %
= . %
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BMW =
โ
โ %
= โ . %
The calculation of market share can be done after the data acquisition and loss are met well. There are three
periods as the comparative material of the market share. There are three variables in this calculation, MS1 = market
share period one, MS2 = market share period two, and MS3 = market share period three. The calculation of the matrix
to obtain market share can be seen as follows.
๐ท =
[ ]
=
[ ]
The following formula is used to find the transition probabilities.
๐ ๐๐, ๐๐๐ค =
๐ท ๐๐, ๐๐๐ค
๐๐๐ค
TP(1,1) =
๐ท ,
๐ ๐
=
= .
TP(2,1) =
๐ท ,
๐ ๐
=
= .
TP(3,1) =
๐ท ,
๐ ๐
=
= .
TP(4,1) =
๐ท ,
๐ ๐
=
= .
TP(5,1) =
๐ท ,
๐ ๐
=
= .
๐ =
[
. . . . .
. . . . .
. . . . .
. . . . .
. . . . . ]
This calculation starts with M(1,1) to M(5,5). The result obtained is the transition probability (TP) of company at a
given period as seen in earlier matrix.
๐ =
[
.
.
.
.
. ]
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๐ =
[
. . . . .
. . . . .
. . . . .
. . . . .
. . . . . ]
โ
[
.
.
.
.
. ]
๐ =
[
.
.
.
.
. ]
๐ =
[
. . . . .
. . . . .
. . . . .
. . . . .
. . . . . ]
โ
[
.
.
.
.
. ]
๐ =
[
.
.
.
.
. ]
Table 7. Comparison of market share value in three periods
Name MS1 MS2 MS3
Toyota 0,29 0,32 0,33
Daihatsu 0,26 0,26 0,27
Suzuki 0,22 0,19 0,17
Mercedez 0,13 0,14 0,14
BMW 0,10 0,09 0,08
Table 7 describes the comparisons of market share calculations in three periods. Market share calculations
show that in all three periods Toyota has increased consumer. Daihatsu also gets the same acquisition, while Suzuki
and BMW decreased in the second and third periods. Mercedes gained a gain of 0.01 in the second period. In the third
period, it did not increase or decrease. Markov Chain results can be used to analyze marketing techniques undertaken
company. A company can think of the next strategies based on the customer's acquisition estimation. Although these
results are not necessarily accurate, this can at least be a motivation for developing future promotional techniques.
4. CONCLUSION:
A marketing strategy is needed to maintain or increase sales. There is much fierce competition in the business
world. Market share prediction is the important thing to do to determine the direction and purpose of the company.
Markov method is very suitable to predict the performance results of the company based on data obtained in a given
period. However, the prediction method also has weaknesses. Markov chain analysis is hard to approach the reality
because of the requirements for constant transition probabilities over time while within a period of data may vary
according to actual conditions. This method only helps to describe predictions over the coming periods; It can not take
the decisions that happen in the real company.
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