This document discusses social media marketing strategy. It emphasizes that content is key and companies should focus on creating helpful, engaging content like blogs, videos, and ebooks. It also stresses the importance of understanding customer conversations ("markets are conversations") and being present where customers are discussing topics of interest to build relationships. Finally, it notes that companies must focus on channels like websites and social media to engage customers and promote positive conversations that increase their awareness and consideration of the brand.

1. Marketing Strategy
Social Media
By Eduardo Mendoza

2. Pic: Foottrafic by pdxgreer
Markets
Are
Conversations
Source: The Cluetrain Manifesto, theses No. 1

3. 1 2 3
The Win the The
Content ZMOT Channels

4. 1
The
Content
Is King
Pic: Chess | King, queen and bishop By Mogolecho

5. Good Content
Blogs
Videos
Webminars
Infographics
Audio
eBook
Source: An infographic explaining how inbound marketing works together with content marketing

6. Something precious
Pic: Day 175…One Ring By bandita

7. 2
Win the

8. The evolution of
the shopper
Source: ZMOT Handbook

9. For selecting University
Pic: Monsters University toy fair Evento Byinsidethemagic
For Love (girlfriend or
Pic: Luminous Love By RobertPhotographics
boyfriend)
Smartphones
Pic: my iPhone family pile By blakespot

10. Being there for them
Pic: Its My Birthday! Party Wooo! By Sam Ilić’s

11. 3
The
Channels
Pic: Chess | King, queen and bishop By Mogolecho

12. The source
WWW

13. Engagement evaluation
Source: Redant - planning and managing a digital strategy

14. Our Content being
The Hub
Source: An infographic explaining how inbound marketing works together with content marketing

15. What we want?
Pic: The End By Olivander

16. Them Talking About Us
Pic: The Piccadilly Crowd By garryknight

17. Resources
• The Cluetrain Manifiesto, http://www.cluetrain.com/
• ZMOT Handbook, ways to win shoppers at the zero moment of truth,
http://www.zeromomentoftruth.com/
• An infographic explaining how inbound marketing works together with content
marketing.
http://www.smartinsights.com/content-management/content-marketing-
strategy/a-content-marketing-and-inbound-marketing-blueprint/
• Redant, planning and managing a digital strategy – whitepaper,
https://www.redant.com/digital-strategy-whitepaper
• PPT Template from: http://slidesthatrock.myshopify.com/

18. Eduardo Mendoza
ing.ed.mendoza@gmail.com
@eddmendoza