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Youth Republic - Kristal Elma 2014 sunumu

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detaylar: http://bigumigu.com/haber/how-can-brands-find-their-voice-in-youth-culture-kristal-elma-2014

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Youth Republic - Kristal Elma 2014 sunumu

  1. 1. HOW CAN BRANDS FIND THEIR VOICE IN YOUTH CULTURE? www.youthrepublic.com.tr facebook.com/YouthRepublic twitter.com/YouthRepublic
  2. 2. HIT OR MISS?
  3. 3. http://www.youtube.com/watch?v=SsVjQ_UZg4g
  4. 4. YOUTH IS NOT A DEMOGRAPHIC IT’S A MINDSET
  5. 5. "Why is the society obsessed with youth? Is it a media-created thing? My grandma says in her times only older people were taken seriously and highly respected. So what happened? Why is everyone so ageist nowadays? I find it stupid big time." – Giselle
  6. 6. ASPIRATION SECURITY ACCEPTANCE
  7. 7. INSPIRATION DISRUPTION VALUE
  8. 8. REFLECTION COMMITMENT SELF FULFILLMENT
  9. 9. TRIBES: THEY ARE MORE DIFFERENT THAN ALIKE
  10. 10. 4 MOST INFLUENTIAL TRIBES new trendsetters: TECHIES conformists: PREPPIES early adopters: ALTERNATIVES cool makers: INDEPENDENTS
  11. 11. NO LOVE FOR YOU JUST SOME EXCITEMENT
  12. 12. consumers aspiring upwards to brands brands aspiring downwards' to consumers.
  13. 13. consumers of mobile services/snacks/athletic gear/soft drinks consumers of cinema goers/festival goers/pop music listeners/online streamers/urban runners
  14. 14. show self-awareness display cultural intelligence make a positive contribution
  15. 15. TIPS & A TRAP
  16. 16. INTERRUPTION
  17. 17. WARHOLISM
  18. 18. AUTHENTICITY
  19. 19. SOCIALLY CONSCIOUS SINGLES! SAME LOVE WINGS MY OH MY
  20. 20. REINVENTION
  21. 21. INSTANITY
  22. 22. DO YOU HAVE THE COURAGE TO GET LINKED TO THIS AUDIENCE
  23. 23. THINK YOUNG & GET OLDER GRACEFULLY

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