This is presentation regarding the Nestle owned brand maggi . This includes company history, brand portfolios, marketing strategy,downfall and market regain strategy and customer emotional relationship with Maggi

1. WHO I AM
 WE ALL HAVE ENTEN THIS FOOD
 FOOD WHICH IS NEW TO INDIA
 THIS BRAND HAS 60% MARKET SHARE
 GET READY IN ONLY 2 MINS
 THIS BRAND GET BANNED
 THIS BRAND GIVEN BEST EVER COME BACK

2. PRESENTATION ON BRAND MAGGI

3. ABOUT MAGGI
 Maggi is Named after its inventor
Julius MAGGI
 It is instant noodles product of
Nestle company .
 Instant noodles Was invented In
Japan by Nissan Under the brand
name RAMEN
 Company entered in Indian
market in year 1983.

4. INITIAL MARKETING OF MAGGI
 They organised quizz and programs
in school
 They distributed free hamper of
Maggi
 Nestle promoted huge scale
sampleing of Maggi which about
40lac per year .
 Nestle trying to increase brand
awareness of Maggi among people.

5. Early TV ad of MAGGI
Points
Emphasis of 2 min
Mom and child
Children are hungry
and getting happy
with Maggi dish

6. NESTLE PRODUCT MATRIX
PRODUCT CATEGORIES
1. water
2. Confectionery
3. Petcare
4. Prepared dishes
5. Milk products

7. MAGGI BRAND PORTFOLIO

8. BRAND ELEMENT & Advertisement
 In maggi logo Red and yellow colour is
used because it is increasing hunger
hormone in our body
 Nestle didn’t change MAGGI logo for
long time which results long term recall
value
 Convince very easy to cook just in 2
mins
 Masala that suits Indian taste
 MAGGI ad is about
STORYTELLING. Bonding
of mother Their child
 Pricing of MAGGI – cost
based pricing
PUBLIC RELATIONS
 On 25th anniversary of
Maggi they started
campaign of me and
meri maggi
 Asked consumer to
send personal stories
about Maggi

9. SALIENCE
Logo , packing , instant
noodles
RESO.
loyality
JUDGE
Nice
tasty
PERF.
availablity,
price
IMAGE
2MIN.
Easy to cook
FEELING
Joy , Happy
Loyal
Emotional
Different
Brand Aw.
Indentity
Meaning
Response
Rela.ship
CBBE MODEL OF MAGGI

11. Marketing strategy
 Indentification of market clearly
 Traget audience
 Problems of customers
 Product created Market for
themselves
Target audience of Maggi
Mothers(customer) childrens(consumer)
Non working. Working

12. The downfall of Maggi .
0%
70%
MAGGI GET BANNED 🚫
Market
share

13. Competiers
Company brand name
1. ITC-----------------Sunfest yipee
2. Patanjali ---------patanjali
3. Marico ------------saffola
4. HUL ---------------knorr

14. How competitor falied
1. Penetration level of Maggi so widespread that they also
available at tier 2 and tier 3 cities
2. Distribution network all over the india
3. Emotional connection
4. Brand Recall value

15. New Ad After MAGGI Fiasco
Points
Showing how old brand is
Cleared all test
Mothers tries to give
healthy food to its child
maggi is connecting itself
with that.

16. Repositioning of MAGGI
 Nostalgic marketin which
tapped most loyal customer
 campaigns
 Become more active in social
media
 Flash sales to crate hype
 And regained it’s market share
in 3 year .
 2019 sales – 264000mt
compared to 254.5000mt in
2014

17. Reference
www.yourstory.com . Times Now india
www.thestategystory.com Live mint
www.nestle.com Economic times
www.maggi.in think school YT
Presented By : GUIDANCEBY :
PROf. VIDHI JOSHI
1. Vishu
2. Rutik
3. Jay
4. Sairam