The document discusses marketing strategies for school libraries, including: 1) School libraries are critical for student achievement and play an important role in teaching and technology use. They inspire literacy. 2) Scholastic Book Fairs supports academic activities and celebrations throughout the school year to promote reading with over 2,000 book titles. 3) The events are designed to add excitement and fun to monthly themes through games and activities, and make reading more engaging for students, parents, and teachers.

1. Marketing Strategies for School Libraries August 29, 2007 Manila International Book Fair Presented by Ellinor T. Ferriol, Scholastic Book Fairs

5. To reach and inspire every child to read more, learn more, understand themselves better, and, ultimately, to lead better lives. Our Vision

6. Children’s Education Better Opportunities, Better Jobs Better Future Reading and Writing Proficiency Understand written and spoken English Write English Speak English Think English Not competent in English 2006 1993 75% 32% 55% 60% 48% 66% 27% 14% 40% 7% “ The Philippines ranks third from the LAST in international math achievement.” The usual, been-there-done-that techniques are uninspiring and do little to address the wide range of interests of students. So how do you spark the interest of every student? Teaching Literacy is Tough!

7. Makes more kids READ! The Most Trusted Name in Learning The World’s Largest Children’s Book Publisher School Libraries’ Main Goal

8. Scholastic Book Fairs Scholastic supports your week-long academic activities to promote reading across the content areas with over 2,000 titles from over 130 publishers worldwide!

9. School Celebrations School Opening Independence Day Nutrition Month Children’s Book Month Linggo ng Wika National Heroes’ Day National Science Week Literacy Month Children’s Month United Nations Day National Book Week Christmas Day Academic Week Math and Science Week Library Week Teachers’ Day Summer Reading Kick-Off

11. INDEPENDENCE DAY SCHOOL OPENING DAY The event was designed to support the school’s monthly calendar theme to add more excitement and fun to its celebration through fun-filled games, activities and promotions. Suggested Themes to make your school celebrations more exciting! June Theme

12. July Theme CHILDREN’S BOOK DAY NUTRITION MONTH September Theme WORLD BOOK DAY WORLD POETRY DAY SUMMER READING READING JAMBOREE October Theme VALENTINE’S DAY LIBRARY LOVERS MONTH TEACHERS’ DAY March Theme ACADEMIC WEEK SCIENCE WEEK MATH WEEK February Theme NATIONAL HEROES DAY LINGGO NG WIKA January Theme CHRISTMAS DAY August Theme LITERACY MONTH December Theme UNITED NATIONS’ DAY CHILDRENS MONTH November Theme ALL SAINTS DAY NATIONAL BOOK WEEK

13. Seasonal Themes to create Fun Atmosphere and Reading Enthusiasm among students Exciting Seasonal Themes This School Year!

16. Helps Build Your School and Classroom Libraries Poveda Learning Center’s Classroom Libraries and Pre-School Library

20. Shelf Talkers

21. Shelf Talkers

22. Shelf Talkers

23. Be Creative! Have Fun!

24. Make a Difference by partnering with Scholastic Book Fairs!