The marketing plan outlines a strategy to promote "Shanty Town", a text-based online action game set in Brazil. The target audience includes Twine users, action game fans, and indie gamers aged 18+. Market research found most people are unfamiliar with Twine but enjoy text-based and video games. The plan details promotion through social media, indie shops, bloggers, and Twine forums to build awareness. The free game will be hosted online and potentially expanded with paid downloadable content if successful.