Marketing research proposal for Applied Marketing 1 at the University of Limerick (An investigation of the factors that Influence university attendance)

1. An investigation of the factors that Influence university attendance Catherine Blake NiallCleary DiarmuidNoonan Cormac Ryan Dries De Schepper Applied Marketing I MK4007 Marketing Research Proposal Béire

2. CONTENT

4. Ilness / otherreasons

5. Course characteristics

6. Types of students

7. Reasonsto (not) attend

11. SUB-OBJECTIVES Toidentify the currentattendancepatterns in UL Provide a starting point for our research Identify current patterns To establish why students fail to attend classes Identify reasons for poor attendance. Identify similarities within year groups

12. SUB-OBJECTIVES To examine attitudes towards different types of classes Establish why students miss certain class types Focus on tutorials To identify what could improve levels of attendance Use data and results gathered Provide recommendations

15. TIMING

16. ETHICAL ISSUES

17. CONCLUSION Investigate the factors thatinfluenceuniversityattendance Obtain information through questionnaires and focus groups Our research willprovidevaluableinsightsforbothteachersand students

18. THANK YOU FOR YOUR ATTENTION!