This marketing plan summary outlines the goals and strategies for Bees, an Arabic social media platform focused on sharing knowledge and information. The plan discusses executing marketing strategies to increase Arabic content by 20% and make the competitive community feature the #1 ranked Arabic social platform within 3 years. Budget projections estimate $3000 in losses the first year but profits of $7000, $12,000, and $17,000 in subsequent years. Control and evaluation of the plan will analyze services, sharing effectiveness, costs, and marketing ratings.

1. Marketing Plan
Bess
Mahmoud Gomaa Elkenawy
Mahmous Samy Nour Eldeev
Mohamed Abd Alrahman
Mohamed Ahmed Elsayad

2. AGENDA
Executive Summary.
Vision and Mission.
Situation Analysis.
SWOT Analysis.
Marketing Goals and Objectives.
Marketing Strategies.
Evaluation and Control.

3. EXECUTIVE
SUMMARY
Bees

4. BEES
•What people need for a better life is precisely our highest priority .
•Bees is a symbol of Innovation , quality and service, over the world.
•Our target customers all ages
•Company owners : M.Ashraf (CEO)
M.elsayad(CO-Founder)
•Company product(Beehive.Community) will be ranked as #1 Arabic social
platform within 3 years

5. OUR VISION
Bees

6. HISTORY
•First introduced as “Bess" in Egypt in 2015
•First Product Is Beehive.Comunity

7. BEE’S VISION
“What people need for a better life is precisely our highest
priority, the volume of our creativity has no limits.“
Our vision is not seek only to our success, but also success of
people around us, Our goal is to inspire everyone by sharing all
of our experiences, servicing the humanity is the greatest honor
and nothing else.

8. OUR MISSION
Bees

9. BEES MISSION
• Our mission is to be the world's arabic premier
consumer products company focused on services
and helping people .
•
• Our business communities in which we operate.
And in everything we do, we strive for honesty,
fairness and integrity.

10. SITUATION ANALYSIS
Bees

11. SITUATION ANALYSIS
1.Company
2.Collaborators
3.Customers
4. Competitors
5.Climate

12. 1.COMPANY
Current Product:
(Beehive.Community)https://beehive.community
place:(online)
Services: Sharing information and Knowledge
Price : free and premium plans
Promotion : Ads (Social media, Google Adsense,
TV,NewsPapers)

13. 2.COLLABORATORS
Partners :
No partners until now .
Collaborators:
Cloudflair.
Microsoft Tecnologies.

14. 3.CUSTOMERS
Any one have knowladge

15. 4.COMPETITORS
Direct :
(stackoverflow) https://stackoverflow.com
Strengths :
1.From The best information sites in the world.
2.Strong marketing and advertising.
3.Customer loyalty.
4.Bargaining power over suppliers.
5.Corporate social responsibility.

16. 4.COMPETITORS(CONT’D)
Direct :
(stackoverflow) https://stackoverflow.com
Weaknesses :
1. Focus on Technical Problems .
2. Non-arabic
3. Hard rules
4. Bad customer support

17. 5.CLIMATE
• Political Issues In Egypt.
• High Officies Rentes
• Low Income

18. SWOT ANALYSIS
Bees

19. VIDEO DEMO

20. STRENGTHS
1. You can gain from your knowledge for the first
time online.
2. Not only reviewing the topics of followed people,
but also they are reviewing your questions for the
first time.
3. You can review topics, questions and answers at
the same time.
4. Not only search for hashtags, but also you can
follow it.
5. You can compete with others in a serious match
of knowledge where the players have to answer
the viewers' questions .

21. WEAKNESSES
1. No Sponsors .
2. Advertisement plan.
3. Hardware (Servers , Data Storage) .
4. Weak financial resources .

22. OPPORTUNITIES
1. Increasing knowledge flow throw social media.
2. Organaiziging Competitive matchs between
famous people .
3. Reach an agreement with academic places

23. THREADS
1. Internet Disconnection .
2. Lack of support .
3. Damage in hardware .
4. Hacking

24. GOAL
Bees

25. BEES GOAL
We will continue to refine our products
choices to meet changing consumer needs.

26. BEES OBJECTIVE
Increase knowledge for people 20% , make
competitive community
increase arabic content (knowledge )

27. MARKETING
STRATEGIES
Bees

28. MARKETING STRATEGIES

29. MARKETING STRATEGIES
CONT’D
We Will Target non-Arabic people (who
speaks English)

30. MARKETING STRATEGIES
CONT’D
We’ll Develope for IOS Platform .

31. BUDGETING
Bees

32. BUDGETING (CONT’D)
 costs of company project(Beehive.Comunity ) first year will be
 $10,000 after one year the project Expected profit will be
$7000
 Loss first year will be $3000
 After third year the project fund will be $12,000
 Expected Profit then will be $17,000

33. CONTROL AND
EVALUATION
Bees

34. CONTROL
•Setting standards based on plans.
20% increase over period of time .
•Measuring performance against standards.
•Correcting deviations from standards and plans.

35. EVALUATION
•Services analysis.
•Sharing information and Knowledge.
•Marketing cost and profitability analysis.
•Efficiency ratios.
•Marketing-effectiveness rating review.
•Marketing audit .

36. QUESTIONS?
.

37. THANKYOU
.