This document outlines a marketing plan for a Brazilian food truck and restaurant called "Brazilian Invasion" located in Lakeland, FL. It identifies key target markets such as families, tourists, and college students and events to participate in to promote the business. These events include First Friday, food truck rallies, and orientations at local colleges like Florida Southern College. The document also discusses joining the Downtown Lakeland Partnership and Lakeland Chamber of Commerce to network and sponsor events. The overall goal is to use a variety of marketing tactics like social media, events, and partnerships to promote the Brazilian cuisine and culture of the new business.