FUZE participated in several events on the West Coast in January and February 2009, sampling their beverages to thousands of consumers. Some of the key events included the Kaiser Permanente Southern California Half Marathon where they reached over 8,500 runners and consumers, and an event at LA Live where they made an impression on over 1,500 consumers. They also sampled their products to over 700 UCLA students at a fundraising event. FUZE aimed to make an impression on consumers at various sports and charity events across Southern California during this period.

1. NEWSLETTER – JANUARY & FEBRUARY 2009
FUZE Beverages – West Coast Field Marketing
FUZE reached over 8500 runners and
consumers at the 18th Annual Kaiser
Permanente Southern California Half
Marathon and 5K race that benefited
Woodbridge High School athletics, other
schools in the Irvine Unified School District,
and local charities.
Los Angeles’ new LA Live
Complex is home to the Nokia
Theatre, across from the Staples
Center, where the 2009
Inauguration was broadcast on
the BIG Screen and open to the
public to view. FUZE made an
impression on over 1500
consumers.
FUZE reached over 700 UCLA students at
the Alpha Epsilon Phi Sorority’s annual
fundraising benefit for the Elizabeth Glaser
Pediatric AIDS Foundation.
The FUZE team made an impression on
thousands of consumers at the 120th
Annual Tournament of Roses in Pasadena,
CA. Many of the spectators at the 1pm
Float Showing were passing through on
their way from the Rose Parade to the Rose
Bowl where USC took on Philadelphia.
More FUZE Past Events
 San Diego Hoops Annual
Hillcrest Classic Basketball
Tournament
18th Annual Kaiser Permanente
Southern California Half Marathon
GID Records Concert
MLK Parade & Live Broadcast
with K-Day Radio Station
Presidential Inauguration
Broadcast @ Nokia Plaza
Santee High School Basketball
Spoken Funk Poetry & Comedy
Show
Santee High School Basketball
Call The Cops Video Shoot for
MTV & Fuse TV
San Diego Zoo High School Event
Lumanni's Sweet 16 Celebrity
Party @ The Hollywood Canteen
Long Beach Super bowl Party &
BBQ
Week of Welcome @ Cal State
Long Beach University
O Bar Concert
Blue Café
Upcoming FUZE Events
 Race on the Base
 Brea 8k Run
 OC Chili Winter Trail Run Series
 Coaster Run at Knott's Berry Farm
 Susan G. Komen Race for the Cure
 Cal State Long Beach Step Show
 Tresierras Scholarship Fund Golf Classic
 OC Chili Winter Trail Run Series
 Renegade Sprint Adventure Race
JAMIE SLAUGHTER
FIELD MARKETING MANAGER
WESTERN DIVISION
EMAIL:
Slaughter.Jamie@gmail.com
ISSUE
001
MARKET TOTALS TO DATE
CONSUMERS SAMPLED
53,844
CONSUMER IMPRESSIONS
134,610