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This Is My South Press Kit
1. This Is My South
TRAVEL GUIDE TO THE SOUTHERN USA
2. About the Blog
This Is My South was started in April 2012 as an
online travel resource to those traveling in the
Southern United States. It includes information on
accommodation, transportation, restaurants and
activities.
It follows the format of an online guidebook, with
each post outlining specifics like how to get to the
destination and any costs associated with it. This Is
My South is frequently updated to make sure all
information is accurate.
3. Audience and Statistics
Readership
93 % from the United States
2,000 page views per month, 1,600 unique page views
313 Twitter followers
119 Facebook fans
321 Pinterest followers
150 contributions to #thisismysouth Instagram hashtag
7 RSS followers, 7 Foursquare likes, 11 Google Plus
followers
*Information current as of September 2013
4. Content
Most content on This Is My South follows the format of one of the
following types of posts:
Visiting: These posts are straightforward information posts on museums, parks
and other popular attractions. Example: Visiting the NASCAR Hall of Fame.
Weekend Guide: These posts focus on a quick weekend itinerary for a
destination, including places to sleep and eat and things to do. Example:
Weekend Guide to Baton Rouge.
Small Town Saturday: The weekly photo posts feature a small town in the South.
Film Friday: The weekly post features a movie filmed in the South.
First Timer’s Guide: Most of these posts focus on a specific activity or event.
Example: First Timer’s Guide to the Peachtree Road Race.
Southern Stays: This style of post features a type of accommodation, whether it
be hotel, hostel, campground or rental property.
Classic Eats: This feature discusses some of the oldest dining establishments in
the region.
This Is My South: These features interview a southerner and asks them about
their favorite aspects of southern life.
6. What We Can Offer You
Press Trips
We do often go on press trips to learn more about a
destination. We do require that transportation to the
destination is covered. We can discuss expectations of content
beforehand.
Advertising
Your destination or company can be featured in a banner ad
for a three month time frame.
Giveaways
Our readers love to receive souvenirs and vouchers for when
they are traveling to your destination.
7. Contact
Caroline Eubanks, Editor
caroline@carolineinthecityblog.com
Twitter: @ThisIsMySouth
Instagram: #thisismysouth
Pinterest: ThisIsMySouth
Facebook: This Is My South
Website: www.thisismysouth.com