This Is My South is an online travel guide to the Southern United States that was started in 2012. It provides information on accommodations, transportation, restaurants, and activities in a format like an online guidebook. The site gets around 2,000 views per month and its audience is 93% from the United States. It covers various types of destinations and attractions in the South through posts on visiting places, weekend guides, small towns, movies filmed there, and more. It also works with destinations by offering press trips, advertising opportunities, and giveaways to promote travel to the region.