Marketing policies of hero in india
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This document summarizes the marketing policies and history of Hero, an Indian motorcycle manufacturer. It notes that Hero was founded in 1984 in partnership with Honda, and that its Splendor model became the world's best-selling motorcycle. It achieved several production milestones like 4 million and 5 million motorcycles produced. However, the summary acknowledges that Hero has lost some market share in recent years to competitors like Bajaj.
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The product life cycle of the Maruti 800 progressed through multiple phases from its introduction in 1983 to its decline in the early 2000s. In the introduction phase, Maruti Udyog Limited launched the Maruti 800, the cheapest car in India, and saw early success. In the growth phase from 1986-1996, sales increased significantly as Maruti adopted customer-centric strategies. In the maturity phase from 1997-2002, Maruti faced more competition and launched newer models like the Alto. Finally, in the declining phase from 2002-2004, sales of the Maruti 800 drastically decreased due to competition, and it was eventually repositioned as the Alto 800.
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this ppt contains the assignment on product life cycle of Maruti 800.
it covers that a maruti 800 goes through four stages of PLC.
Maruti 800 product life cycle-by GOPI PIRATLA, pgdm assignments.
CONTENTS-history of maruti 800
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Product life cycle of maruti 800
1) The document discusses the product life cycle of the Maruti 800 automobile in India from its launch in 1983 until its replacement by the Alto 800 in 2012-2013. It describes the 5 stages of the product life cycle - introduction, growth, maturity, decline, and repositioning.
2) In the introduction stage from 1983-1986, Maruti Udyog launched the Maruti 800 as a collaboration with Suzuki Motor. It was the cheapest car in India and was also exported. Over time, features were added and sales grew rapidly.
3) By the maturity stage from 1997-2002, competitors entered the market and Maruti launched newer models like the Alto but sales of the 800 gradually declined
Plc and bcg matrix maruti 800
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this ppt contains the assignment on product life cycle of Maruti 800.
it covers that a maruti 800 goes through four stages of PLC.
Maruti 800 product life cycle-by GOPI PIRATLA, pgdm assignments.
CONTENTS-history of maruti 800
, product life cycle definition, product life cycle graph,maruti 800, sales and strategies adopted.
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1) The document discusses the product life cycle of the Maruti 800 automobile in India from its launch in 1983 until its replacement by the Alto 800 in 2012-2013. It describes the 5 stages of the product life cycle - introduction, growth, maturity, decline, and repositioning.
2) In the introduction stage from 1983-1986, Maruti Udyog launched the Maruti 800 as a collaboration with Suzuki Motor. It was the cheapest car in India and was also exported. Over time, features were added and sales grew rapidly.
3) By the maturity stage from 1997-2002, competitors entered the market and Maruti launched newer models like the Alto but sales of the 800 gradually declined
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Maruti 800 was Maruti's first car launched in 1983 and went through different stages of the product life cycle. In the introduction stage from 1983-1986, Maruti 800 was launched and established awareness and early adoption. From 1987-1996, sales grew substantially as new features were added. In the maturity stage of 1997-2002, competitors entered the market and Maruti launched the Alto to replace the aging 800. By 2002 to present, sales of the 800 declined drastically due to competition, leading to its eventual replacement by the Alto 800 in 2012. In the BCG matrix, the 800 progressed from a star in introduction and growth to a cash cow in maturity, and finally a dog as it declined
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Similar to Marketing policies of hero in india
Presentation1
Hero MotoCorp Ltd. is the largest motorcycle manufacturer in India. It was formerly a joint venture between Hero Group of India and Honda of Japan called Hero Honda. In 2010, Honda exited the joint venture and Hero Group acquired Honda's shares. The company has three manufacturing plants in India and a large sales network across the country. It aims to achieve $10 billion in revenue and sell 10 million two-wheelers by 2016-17, including expanding internationally. Hero MotoCorp offers a wide range of motorcycle and scooter models catering to different market segments.
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Hero MotoCorp Ltd. is the world's largest manufacturer of two-wheelers based in India. It was founded in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. In 2010, Hero and Honda ended their partnership, allowing Hero to independently export its motorcycles and scooters. Hero MotoCorp continues to be the largest two-wheeler company in India and the world based on annual unit sales. The company manufactures motorcycles, scooters, and three-wheeled vehicles at three major facilities in India and has an extensive sales and service network across the country.
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1) The document presents information on the product life cycle of the Maruti 800 car in India from its launch in 1983 to its discontinuation in 2014.
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3) At its peak, over 2.8 million Maruti 800s were produced, making it the second longest produced car in India. However, competition from cars like the Hyundai i10 and Tata Nano led to a decline in sales for the Maruti 800.
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This document is a marketing report submitted to fulfill degree requirements for an MBA program. It provides an overview of Arora Motors, an automobile dealership in Jodhpur, India. The report discusses Arora Motors' company profile, products, sales and marketing strategies. It also describes the research methodology used in the report and analyzes data collected through customer questionnaires.
Hero motocorp ltd
This document provides an overview of Hero Moto Corp Ltd, the largest manufacturer of two-wheelers based in India. It discusses that Hero Moto Corp achieved the position of largest two-wheeler manufacturer in India in 2001 and has maintained the position of "World's No. 1" manufacturer by unit volume sales each year. The document also summarizes Hero Moto Corp's founders, key people, product lines, strategies, competitors, market presence, missions, organizational structure, and its former joint venture with Honda from 1984 to 2010.
Hero moto corps.aaa
Hero MotoCorp Ltd. is India's largest motorcycle manufacturer. It was founded in 1984 as a joint venture between Hero Cycles and Honda Motor Company. In 2010, Hero Group bought Honda's stake in the company, and it was renamed Hero MotoCorp in 2011. Hero MotoCorp produces motorcycles and scooters and has over 30,000 employees across India. It is headquartered in New Delhi and had revenues of $2.8 billion in 2021.
AN ORGANISATIONAL STUDY OF
This document provides an organizational study of Honda Motors and Scooters India (HMSI). It summarizes HMSI's company profile, including that it is the second largest two-wheeler manufacturer in India with three plants and 2000 outlets. It also outlines HMSI's vision, mission, and objectives of understanding customer needs and becoming India's top seller. Additionally, the summary performs a SWOT analysis of HMSI's strengths in R&D and brand name, weaknesses in rural market focus and trained staff, opportunities in new markets and products, and threats from competitors like Hero and Bajaj.
Project by rohith
This document provides an overview of the marketing strategies project submitted by Rohith R for their MBA degree. The project focuses on analyzing the marketing strategies of leading Indian automobile companies, with a case study on Mahindra & Mahindra Ltd. The introduction provides background on the growth of the Indian automobile industry. The literature review summarizes previous research on challenges facing the industry and strategies used by major companies like Maruti Suzuki. The research methodology explains the qualitative approach taken, including primary consumer surveys and secondary sources.
Honda activa consumer behaviour
understanding the consumer behaviour on honda activa. also includes results of a survey and interpretetions on the same.
Presentation 6 RYAN.pdf
1) Hero MotoCorp is the world's largest motorcycle company formed from a joint venture between Hero Group and Honda Motor Company in 1984.
2) In the 1980s, Hero Honda introduced fuel-efficient motorcycles using Japanese technology which were hugely popular in India. The company continues to be a leader in manufacturing and sales.
3) With three manufacturing plants, Hero MotoCorp produces around 3 million bikes per year and has a large dealership network across India to support sales and service needs.
Advertising & Two Wheeler Industry Ppt
The two-wheeler industry in India is the largest in the world, second only to China. Motorcycles dominate the market with an 81.5% share. Major players like Hero Honda, Bajaj Auto, and TVS Motors utilize aggressive marketing strategies including celebrity endorsements to promote their brands. The future of the industry looks promising with opportunities for growth in rural areas, collaboration with global companies, and investment in research and development.
Similar to Marketing policies of hero in india (20)
“BRAND PREFERENCE OF CONSUMER TOWARDS HONDA WITH RESPECT TO TWO-WHEELER BIKES”
“BRAND PREFERENCE OF CONSUMER TOWARDS HONDA WITH RESPECT TO TWO-WHEELER BIKES”
Comparative analysis on customer satisfaction b/w hero an bajaj
Comparative analysis on customer satisfaction b/w hero an bajaj
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AadiShakti Projects ( Asp Cranes ) Raipur
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
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Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing
What do the symbols on vehicle dashboard mean?
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一模一样【微信：176555708】【(Columbia文凭证书)哥伦比亚大学毕业证成绩单Offer】【微信：176555708】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Catalytic Converter theft prevention - NYC.pptx
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
学校原件一模一样【微信：741003700 】《(napier毕业证书)英国龙比亚大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
EV Charging at Multifamily Properties by Kevin Donnelly
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一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一模一样【微信：176555708】【(WashU文凭证书)圣路易斯华盛顿大学毕业证成绩单Offer】【微信：176555708】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
EV Charging at MFH Properties by Whitaker Jamieson
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
学校原件一模一样【微信：741003700 】《(Exeter毕业证书)埃克塞特大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Here's Why Every Semi-Truck Should Have ELDs
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
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What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
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Marketing policies of hero in india
- 1. MARKETING POLICIES OF HERO IN INDIA SHIKHAR AILANI B.COM(HONS) 4TH SEMESTER
- 2. CUSTOMERS LOYALTY PROFIT AND GROWTH MARKET LEADERSHIP COMMITMENT TO EMPLOYEES LEADERSHIP CAPABILITIES OBJECTIVES
- 3. HERO WAS FOUNDED IN 1984 WITH JAPANESE COUNTERPART HONDA. New motorcycle model - 'Splendor' introduced and 1,000,000th motorcycle produced in 1994. Hero Honda Splendor was declared the world's largest selling two-wheeler in 2000. 4,000,000th motorcycle produced in 2000. 5,000,000th motorcycle produced in 2001. Declared the largest manufacturer of two-wheelers in the world in 2001. Became the first Indian company to have sold 70,00,000 units in 2003. Achieved the 15 million production mark in 2006. INTRODUCTION
- 4. THE STUDY IS BASED ON SECONDARY DATA, THEREFORE SOME DATA MAY NOT BE RELIABLE. DEATILED STUDY COULD NOT BE DONE DUE TO LACK OF RESOURCES AND TIME. SOME DATA USED IN THE REPORT MAY BE OUTDATED. LIMITATION
- 5. The data used in the making of this report is mainly collected from secondary sources. Secondary sources include data available on the official sites of HERO and other AUTOMOBILE site like bikedekho.comApart from this the source of data is newspapers and magazines RESEARCH METHODOLOGY
- 6. Hero is one of leading two wheeler producer in the world and a major player in the Indian Market. They were the producer of largest selling motor cycle of the world that is Hero Honda Splendor it has its own importance still in the market. But from the past two or three years Hero Honda suffered a slight loss in its market share and Bajaj became a big competitor to Hero Honda. The introduction of Bajaj Pulsar is one of the biggest threat to Hero Honda. CONCLUSION