The marketing project presentation should include: an introduction of the company launching an innovative product, details on the product and what makes it unique, an overview of the market research and feasibility analysis conducted, a sample press release, and a summary of the marketing plan and advertising campaign. The marketing plan summary should cover sales projections, costs, and objectives. The advertising campaign summary should include the creative and media agencies' analyses and decisions regarding the target market, ad concept, media selection, and budgets.