Qnad Technology is a GPS tracking organization founded in 2018 by six university friends, with offices in Islamabad, Multan, Lahore, and Faisalabad. They offer a waterproof navigation chip priced at Rs. 799 for a tracker pad and Rs. 1200 for a tracker band, using a penetration pricing strategy to attract customers. The company emphasizes its small size and affordability as differentiating factors from existing products.

1. ﷽

2. M.Shahid Zafar M.Sarmad Shuja M.Ahsan
Wamiq Ali M.Usama Shahzad Zain Abid

3. Welcome To
QNAD
Technology

4. What is QNAD?
QNAD is our navigation GPS tracking organization. This
company is officially launched in 2018, with the foundation
of six university friends. Our head office is at Islamabad and
sub offices are at Multan, Lahore and Faisalabad.

5. MARKETING
PLAN
Q N A D
T E C N O L G Y
2 0 1 9

6. Executive
Summary

7. Executive
Summary

8. Current
Marketing Situation
1Target Market
2Product
3Price
4Place
5Promotion

9. This nano navigation chip is water proof. It is
assessable through our QNAD. Tracker pad
can be stick any where. Two color Red and
Green
Feature
M O R E I N F O R M A T I O N
Our chip name is QNAD. Because
Our team are deciding this name
We like this name. it is the last
name of our name that’s match.
Brand Name
M O R E I N F O R M A T I O N
It is affordable due to its low price. This chip is
water proof. This two major difference between
our product and all existing product.
Differentiation
M O R E I N F O R M A T I O N
Product

10. Skimming Pricing Strategy1 Penetration Pricing Strategy2
Price
Out of these, we have selected penetration pricing strategy. In this type of pricing strategy, 1st setting low price for the new
product in order to attract a large numbers of buyers and a large market share.
So, we have set the price of our product Rs.799 for tracker pad and Rs.1200 for tracker band. In order to attract large number
of customer, we have set a valuable price. When our product enters the maturity cycle, well increase our price.

11. Our distribution channel are limited. Our product
is easily transferred to distribution channel. We
have strong supply channel.
Place
< 000.000 < 250.000 < 300.000 < 500.000 < 1.000.000

12. We are promoting technology to reduce human effort or to fulfill
their needs.
Message1
Print Media
Electronic Media
Change in marketing plan according to reviews
Method of delivery Message2
Promotion

13. Threats & Opportunities
Opportunities1
Threats2

14. Objective/Goals
Mission1
Vision2

15. Marketing
Strategies
1Planning
2Target Market
3Differentiation
4Promotion

16. Planning
Market Segmentation

17. We are promoting technology to reduce human effort or to fulfill
their needs.
Message1
Print Media
Electronic Media
Change in marketing plan according to reviews
Method of delivery Message2
Promotion

18. Action Plan
 Channel or Source
 Marketing Person
 Manager Overseal

19. Budget
Our total investment is
15,00,000. Source for business
investment are family, friends
and loan from bank.
-
- - -
Promotional Raw Material Tech
Engineers
SalariesMarketing
Purpose
Investment
1,00,000 1,50,0005,00,00050,000
Cash in Hand
4,00,0003,00,000
-
-
-
--
-
- -

20. Projected Statement
Revenue 3,99,800
200*799 = 1,59,800
200*1200=2,40,000
(-)CGS (0)
GROSS PROFIT
(-) other expenses
Marketing promotions
Admin & selling expense
3,99,800
(1,50,000)
50,000
1,00,000
NET INCOME 2,49,800

21. Evaluation
•We first evaluate our strategies on the basis of our customer or market, either it works or
not.
•If it works, then the Marketing strategies will be remaining same for extra time.
•If it didn’t work, then the strategies will be change.
•Our GPS navigation chip is very small size compare to other GPS devices. It can be
adjusted anywhere. Anyone can buy easily due to cheap price.

22. THANK
YOU
W a m i q A l i
Z a i n A b i d
2 0 1 9