This document outlines a marketing plan for a family tracking mobile app called Tracker Companion. The free app allows users to track family/friend locations in real-time. The premium version provides additional offline functionality. Goals are 10k+ downloads and a 2-3% conversion rate. The plan details the app features, competitors, target customers, and a timeline for development, marketing channels, and launch.

1. Marketing Plan
Android App – Tracker Companion

3. Ever yo ne in t o day’s wo r l d
car r ies a smar t ph o ne. I n t h is
busy and f ast paced wo r l d, wh y
no t l et an app h el p yo u get
assur ed abo ut yo ur ch il dr en o r
el der s wh en t h ey ar e away f r o m
h o me?!

4. So here is the one stop solution :-
T r a ck e r co m pa n i o n

5. How the app works :-
This app allows the tracking device to get access to real time locations of
the device being tracked. The app, installed on both the smartphones,
should have continuous internet (not in case of the premium version).

6. Situation Analysis (1/3)
Company Overview
Core Competencies :-
The most accurate Family Locator for your family safety.
Reduced time and efforts.
See your family & friend locations in real time.
Know your family is safe, or needs your help.
Get notification, when your kid reaches destination
Receive alert when kids go where it’s not safe

7. Strategic Assets
• In-App purchases, in keeping with the Freemium Model.
• In-App advertisements, that’ll generate revenues.
• Communication Partners

8. Situation Analysis (2/3)
Market Overview
The number of smartphone users is ever increasing. Users spend
most of their usage time in apps.
Opportunities
 Increasing use ofsmartphones
 Real time data
 Internet-less usage
 Joint families prevalent in India
Threats
 Strong competition from already
existing apps
 A relatively new concept for the
Indian market
 Requires huge marketing budget
to create awareness

9. Situation Analysis (3/3)
Target Customers
Busy and working adults in the family, who need to take care
of their children and parents.
Members of Joint families.

10. Goal :-
One of the most popular
tracking apps
10K + Downloads on the Google
Play Store
Target Conversion Rate – About
2-3%

12. For the customers :-
✓ See your family & friend locations in real time
✓ Share free messages with your family
✓ Know your family is safe, or needs your help
✓ In need send/receive SOS with exact location
✓ Get notification, when your kid reaches destination
✓ Receive alert when kids go where it’s not safe
✓ See the location history of family member during past 7
days (available as an in-app purchase)

13. Collaborators :-
A team of app developers
A logistics team
Print and Digital Communication Partners
Gps ph o n e t r a ck e r
Fa m i l y GPS t r a ck e r
Ki d Co n t r o l
Fa mi l y Lo ca t o r - Ph o n e T r a ck e r
Competitors

14. Customer Value:
✓ The family locator app lets you find your friends or family members easily with augmented reality
✓ Family Locator app keeps you in touch even if you are busy
✓ Check-in to tell others your location
Collaborator Value:
Hope to compete with other major players in the industry and a large, diverse user base.
Company Value:
Positive work environment, good pay, growth potential, opportunity to pursue interests
Value Proposition

16. Free Version of the product:-
✓ See your family & friend locations in real time
✓ Share free messages with your family
✓ Know your family is safe, or needs your help
✓ In need send/receive SOS with exact location
✓ Get notification, when your kid reaches destination
✓ Receive alert when kids go where it’s not safe
✓ See the location history of family member during past 7 days (available as an in-app purchase)
✓ Tracker Companion combines the robust GPS functionality and internet mapping
✓ Tracker Companion app was designed as an easy to use tool for your family and friends
✓ Privacy of your family is top concern for us, reveal location only to people you trust
✓ Know when kids leave school, Grandma’s, and mark danger zone in the map to be notified when
family member enters the zone
✓ Navigate to places your close one got stuck (works best with Sygic GPS Navigation)
✓ The Tracker Companion app lets you find your friends or family members easily with augmented
reality
✓ Tracker Companion app keeps you in touch even if you are busy
✓ Check-in to tell others your location

17. Premium Version of the product:-
Al l t he feat ur es wil l be
avail abl e offl ine as wel l .
Offl ine maps can be saved.

18. Brand
Tag Line : “Rest assured; your family is safe”
Tracker Companion

19.  The free version of the app w ill help in
generating traffic and attract new
customers
 The premium version of the app w ill be
priced at $9.99 per month

20. incent ives
To customers
Rebates, coupons, % Off
Free upgrades with purchases
To collaborators
Recognition and self-worth
To Employees
Reward, bonus and recognition

21. Blogging
Contacting professional bloggers
who care
Word-to-mouth publicity
Creating product videos with
some real reviews
Separate website for the app
Pitching the app to various review
websites
Online publicity through
Facebook, Twitter, LinkedIn, etc.

22. Distribution :-
Company Website

23. 1) Hire app developers and
brief them with the design
2) Search for potential investors
to financially aid us
3) Prepare the print and video
advertisements

24. Schedule
Managing retailing,
wholesaling and
logistics (1 month)
Designing Integrated
marketing channel
(2 weeks)
Developing Pricing
Strategies (2 weeks)
Setting Product
Strategy (3 weeks)
Setting up Strategic
Business Units
(2 months)
Market Research
(2 months)
Crafting Market
Positioning
(3 weeks)