This presentation is created by Hinal Kotak, L.D. College of Engineering, Ahmedabad, during a marketing internship under Prof Sameer Mathur, IIM Lucknow.

1. FOR A SMARTPHONE APPLICATION

2. Annoyed by everyday
calculations?
EMI Interests
Bills

3. Get frustrated while
calculating tax or
managing finances?

4. No clue about mortgages
and real estate?

5. Confused by dozens of
units or currencies?

6. Tensed about your health?

7. Troubled by math or physics?

8. Well…
RELAX..!
And pass on your worries
to us..!

9. Download CalC on your
Android or iOS mobile
phone and relieve your
brain from unnecessary
stress. Our app would
assist you in all kinds of
calculations.

11. CalC is a powerful ALL-IN-1 calculator application for mobile
phones. It has financial, business, real estate, algebraic and
scientific calculators, unit and currency converters and even
health and fitness calculators. It also addresses niche
requirements by providing features like programmer’s CalC,
engineer’s CalC and constructor’s CalC.

12. This application lets users create their own formulae, keep a
history of calculations and share results with others.

13. VISION
TO BE THE BEST CALCULATOR
APPLICATION AND THE
MARKET LEADER IN THE
CALCULATORS’ MARKET
(BOTH IN TERMS OF REVENUE
AND MARKET SHARE).

14. MISSION
To simplify and speed up user’s day-
to-day calculation tasks by providing
a wide range of customisable
calculators and converters.

16. Company Overview
• Freemium App i.e. Free as well as Premium versions available.
• Extremely interactive and user-friendly interface.
• Simplifies everyday calculation tasks.
• Available on Google Play and iOS App Store.

17. Features of CalC
Lets you:
• Perform a variety of calculations.
• Save the history of calculations.
• Store a digital copy of the results.
• Instantly share results with others on the app or via e-mail.
• Create or customise and save your formulae or templates for
future use.
• RPN input available.

18. CalC: Categories
• Basic calculations
• Finance: %, Interest, EMI, Income Tax, etc.
• Real estate and mortgages
• Investing: Stocks, bonds and shares.
• Conversions: units and currencies
• Health and fitness: BMR, ideal weight, calorie requirement, etc.
• Scientific: trigonometric and logarithmic functions, algebra, etc.
• Construction and engineering
• Programming: Binary, octal, hexadecimal conversions, Gate operations, etc.

19. MARKET
OVERVIEW

20. • Strategic Asset is all your calculations at your fingertips.
• Collaboration with firms who want to advertise on our
platform.
• powerOne is currently our biggest competitor in the market.
• Targeted at almost everyone using a smartphone- from
businessmen to housewives to students.
• Available on platforms like Google Play and iOS App Store.

21. OPPORTUNITIES
There is a huge demand for a powerful and
convenient, ALL-IN-1 calculator app. Basic need of
calculations in everyday life frustrate people and may
lead them to errors and mistakes. That is when CalC
comes to help.
RISKS
Low budget of marketing. A large number of competitors
who provide similar products for free. Challenge to
innovate continuously with the changing needs and
update the app whenever there are changes in financial
policies and laws.

22. TARGET CONSUMERS
• Everyone who has to do various financial, real estate or
investment calculations
• Housewives and others using smartphones, to keep a
track of savings and expenditure.
• Students who need to do scientific calculations.
• Constructors and programmers.
• Health conscious people who use fitness calculators.

23. THE
GOAL

24. The aim is to achieve over fifty
thousand premium users at the
end of one year into service.
Maximize the market share, sales
and thus the revenue.
Create a brand image and be the
best service provider in the
respective market.

25. HCFH

26. STRATEGY:
Identifying the target
market
&
Defining the app's value
proposition

27. CUSTOMERS:
People who need to do
various calculations in their
day-to-day life. Mostly
people in the age group of
18-60 years, who possess a
smartphone.
+
-
x
÷
=
%

28. COLLABORATORS:
Companies who need to
reach out a similar market
segment.
Companies who want to be
visible and want to promote
themselves via our app.
+ x

29. -
÷
COMPETITORS:
Companies providing
similar apps. powerOne is
our biggest competitor at
present.
We can tackle them by
providing more and better
value for lesser money.

31. BRANDING
LOGO AND SLOGAN:
CalC
Calculate anything, on the fly!
+
-
x
÷
=
%

33. PRODUCT AND PRICE
CalC is a FREEMIUM product i.e. free and premium versions are available.
Free version includes basic calculations and conversions.
Different packs of premium version to suit your needs and pocket,
starting from $2.5 for 6 months.

34. PRODUCT AND PRICE
BUY ONLY WHAT YOU NEED!

35. INCENTIVES

36. FOR CUSTOMERS:
If a user gets 5 or more people to
download the free version of the
app, he gets the premium version at
a discount of 25% on whichever
pack he selects.

37. FOR COLLABORATORS:
They get to promote their products
on our app.
If they fetch us 5 or more premium
users in a month via their networks,
they can advertise themselves for
free on our app for a month.

38. COMMUNICATION

39. Social media would be the primary mode of communication.
The goal would be to have wide presence on these sites and
gain maximum number of followers.

40. Google Ads, websites and bloggers would also be our critical
advertisers. We would try to win various app-competitions to
enhance our brand image and gain popularity as a MUST-
HAVE smartphone app.

41. DISTRIBUTION CHANNELS
#Google Play #iOS App Store #CalC website

42. IMPLEMENTATION
Implementing the strategies within the given budget.

43. • Executive Summary
• Situational Analysis
• Goal
• Strategy
• Tactics
• Implementation
Let’s
Recap!

44. DISCLAIMER
This presentation is created by
Hinal Kotak, L.D. College of
Engineering, Ahmedabad, during a
marketing internship under Prof
Sameer Mathur, IIM Lucknow.

45. http://www.campbell.edu/images/features/foundersweek-2015/thankyou-ban