This document provides an overview of the marketing plan for PlaYicS, a hypothetical music streaming and lyrics app. PlaYicS aims to compete in the mature music app market by offering unique features like storage and an MP3 player. The goal is to achieve 100,000 downloads in the first year by targeting students, young adults, and music lovers. The plan outlines PlaYicS' strengths, weaknesses, opportunities, threats, competitors, pricing strategy, and promotion through social media. Customer feedback will help fine-tune the app's features and development.

1. PlaYicS

2. This Presentation takes you
inside the sample marketing
plan of PlaYicS, an
hypothetical Application

3. What is PlaYicS ?
It is an ONE STOP music app which
provides music streaming along with
Lyrics

5. OverView of situation
PlaYicS is a new smartphone
application in a mature
market
We can compete effectively
because of our unique
features

6. The primary GOAL is to make
happen the application downloads
upto 1 lakh

7. The competiton in this catogery is
ingreasing exponentially as technology
evolves

8. PlaYicS Market consists of only
Consumers who prefer to use a fast,
powerful but affordable music
appliances for entertainment

9. Specific Segments are targeted for the first
yaer course of action include
1. Sudents
2. Young adults
3. Music lovers

11. STRENGTHS
1. Innovative product
2. Storage facility
3. mp3 player
4. Pricing

12. WEAKNESS
1. Lack of awareness among
community.
2. Heavier burden on
memory.

13. OPPURTUNITIES
1. Increasing demand
2. Lower technology costs

14. THREATS
1. Increased competiton
2. Pressure for server
maintenece
3. Updating products
frequently

15. Competitors
1. Apple Music
2. Spotify
3. shazam

16. TARGET MARKET
Primary onsumer target for PlaYicS are
1. Teenagers
2. High school students
3. college students
4. graduates
5. Music lovers

18. STANDARD FEATURES
1. Unlimited online music streaming
2. mp3 player handler
3. limited songs download option
4. limited storage space
5.floating lyrics
6. internet radio
7. also allows local device music

19. PREMIUM FEATURES
1. Unlimited online music streaming
2. Unlimited songs download option
3. Unlimited storage space
5. floating lyrics with widget
6. new music equalizer

20. Positioning
We are positioning PlaYicS as the
most Upcoming unique, versatile
Entertainment application for all ages

21. The Premium versiorn priciing will be
costing around 100rs per month .
We expect to reduce the price to 60rs when
the returns increase

22. Promotion will mostly be done after the
target market analysis and mostly be done
by using social media platforms like
1. Facebook
2. Twitter
3. Instagram
4. Snapchat etc.

23. Using research we will identify the Specific
features and benefits out target market
looks into
Feed back from custoomers will help us in
develope, fine tune our application

24. We are plannng tight control measures to
closely monitor quality and
customersatisfaction therefore enabiling us
to react very quickly

25. A simple office with 5 floors with
7 work spaces and a server floor is
sufficient to handle the application

27. DISCLAIMER
Created by Suraj kande, NIIT University
during a Marketing Internship under
prof. Sameer Mathur, IIM Lucknow