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MARKETING ON A            BUDGET @amyoutloud
Amy Smythe Harris Broker Associates, GRI, CRS, E-Pro, GREEN,SFR, TRLP HAR & TAR Instructor/Train the Trainer-6 years HAR Director 2009 & 2011 NextGen Advisory Group TAR Professional Development & Professional Standards 2009 & Technology for 2010 TAR Technology Chair for 2011 NAR Communications Committee for 2010 & 2011 NAR YPN 2010 WCR Montgomery Co. Tech. Chair
Objectives Agents to identify areas of marketing that are the best ROI Marketing yourself Marketing your listings How to incorporate more cost-efficient ideas into their prospecting/marketing plans
Marketing Yourself What you are doing now to market or prospect for biz? What are costs? Where are your leads coming from?
Old School Marketing Yourself Shopping Carts Billboards Flyers Chamber of Commerce/Networking  Church bulletins Newspapers
It’s Time to Update Elance.com or @ryanzundell Get a domain name Shift into Social Media mentality What is your niche/passion?
New School Marketing You Facebook Facebook Biz Pages FB Ads Twitter Blog QR codes Youtube- Bio Video of you Yelp & Foursquare
Resources for Marketing YOU FB Biz Page- Mike Mueller & Pixelcoaching.com Wordpress.com  QR codes – vyoo.it, toor.me, mobilecardcast.com, ooprint, QR reader & clickbrix.com Vimeo.com/Eyejot.com/Animoto.com Twitter
FB Biz Page
Wordpress www.phoenixrealestateguy.com/ http://clarkcountyrealestateguide.com/ http://www.augustagaliving.com/
QR Codes Listings Mobile sites Scan to contact
Videos to Market YOU Video for blogging-vimeo.com Video email using eyejot.com Skype or Facetime Video biz card
Twitter to Prospect Hootsuite.com Socialoomph.com Socialmadesimple.com Roost.com
Marketing for Listings
Getting Listings Keynote Issuu.com Authorstream.com Animoto Youtube
Marketing your Listing Youtube video of home Virtual tour  Toor.me Single property sites-homefinder.com Zillow Realtor.com
Marketing your Listing Twitter Postlets.com Facebook.com/marketplace easyVT Blog Qwiki Foursquare
Marketing your Listing IVR- ifbyphone.com www.call-center-tech.com www.easyivr.com
What would you do? With $100/month budget? With a $50/month budget? With no extra $ b/c you have to buy Starbucks!  
Q&A Time facebook.com/amysmytheharris Box.net/amysmytheharris

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Marketing on a budget for retso 2011

Editor's Notes

  1. What are your conversion rates?
  2. Other ways to market yourself?
  3. Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  4. Farming on FB with groups, DM on Twitter, using Socialoomph.com-90% of consumers trust peer reviews
  5. Wordpress/blogger/or active rain
  6. Microsoft tags
  7. Microsoft tags
  8. Property desk
  9. Issuu is free- keynote is on macAuthorstream.com is freeAnimoto - $30 per yearYoutube-your listing video of you, video your listings, your youtube channel