The company LG was originally established in 1958 as Goldstar producing electronics and appliances. It is now the second largest producer of televisions and third largest producer of mobile phones worldwide. LG Electronics India was established in 1997 as a wholly owned subsidiary of LG Electronics South Korea and has manufacturing facilities in Greater Noida and Pune, India producing items such as televisions, smartphones, appliances, and more.

2.  The company was originally established in 1958
as Goldstar, producing radios, TVs,
refrigerators, washing machines, and air
conditioners.
 The L.G group was a merger of two Korean
companies Lucky and Goldstar.
 Is the second largest producer of television and
third largest producer of mobile phones.

3.  LG Electronics India Pvt. Ltd., a wholly owned
subsidiary of LG Electronics, South Korea was
established in January, 1997 after clearance
from the Foreign Investment Promotion Board
(FIPB).
 LG set up a state-of-the art manufacturing
facility at Greater Noida, near Delhi, in 1998,
with an investment of Rs 500 Crores
 In 2004, LGEIL also setup its second Greenfield
manufacturing unit in Pune, Maharashtra

4. Industry Consumer electronics
Home appliances
Telecoms equipment
Founded 1958
Headquarter Seoul, South Korea
Area served Worldwide
Key people Bon-joon Koo
(Vice Chairman and CEO)
Revenue US$ 48.976 billion (2011)
Net income US$ -423.9 million (2011)

5. Computer monitors
Flash memory
Televisions
Smartphone's
Tablets
Mobile phones
DVD players
Home Cinema systems
Movie projectors
Laptops
Refrigerators
Washing machines
Vacuum cleaners, Air conditioners

6.  HOME ENTERTAINMENT
• HOME APPLIANCES

7.  LG product available in lg retail showroom, malls ,private
retail shop.
 The services of LG are available in more than 110 countries
of the world.
 LG Electronics controls 114 local subsidiaries in india.
 LG promote its product s through Newspaper, T.V., Radio,
hording and taking part in events etc.
PROMOTION

8.  Mobile Phones Nokia is the market leader, followed
by Sony Ericsson.
 LG is an emerging player Direct competition with
Samsung, owing to similar user perception
 Refrigerators LG is the dominant player in the
market Other Players have a segmented market
share Unstructured Positioning of all other Players

9. 9
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