2. The Year LG Was Established The transnational company, LG (Life’s Good), was originally established in 1958 as Gold Star. LG was a merge of two different companies, Lucky, and Gold Star, from which derived the abbreviation of LG. The current “Life’s Good” slogan was purposely phrased.
12. USA CANADA JAPAN KOREA The Main Sites Around The World Which Are Currently Producing LG
13. The Role Of Technology In LG’s Global Expansion Process LG plays a huge role in the global expansion of their product. LG makes sure that their customer service is at a very high level, because the worst thing that would ever happen to a transnational company is a bad reputation. LG also tries to use funny advertisements to grab people’s attention, and they have been very successful in that. Like this http://www.youtube.com/watch?NR=1&v=HudSMfL4moc LG also commercialize their products using newspaper, magazines and some times in movies.
14. Why Is LG A Successful Brand? Most of the reason why LG is so successful is because of its ability to attract the market. Also, the fact that it is a TNC means it is globally selling products at an incredible rate of speed. Furthermore, this comes back to advertisement by commercializing there products using different types of media to attract their customers. LG is very smart in choosing the specifications that they would include in each product to attract their customers.
15. Bibliography "LG.com - History of the LG.com Domain and Website by VB.com." VB.com - Virtual Banks - Discover the World of Finance. Web. 29 Sept. 2011.http://www.vb.com/lg.htm. "LG History | LG Electronics Global." LG Electronics USA. Web. 29 Sept. 2011.http://www.lg.com/global/about-lg/corporate-information/at-a-glance/history.jsp "LG Electronics." Wikipedia, the Free Encyclopedia. Web. 29 Sept. 2011.http://en.wikipedia.org/wiki/LG_Electronics "LG Product - LG Refrigerator, Washer Dryer, LG Washing Machine and LG Dish Washer Distributor & Wholesaler." IndiaMART - Indian Manufacturers Suppliers Exporters Directory,India B2B Exporter Manufacturer. Web. 29 Sept. 2011. <http://www.indiamart.com/shribalaji-enterprises/lg-product.html>. "What Types of Products Does the Company Lg Make." The Q&A Wiki. Web. 29 Sept. 2011. <http://wiki.answers.com/Q/What_types_of_products_does_the_company_lg_make>.
