Marketing Norway on the web - ETC eBusiness Adademy – Amsterdam 2011
•
5 likes•707 views
Visitnorway.com is the official website of Innovation Norway, a government agency that promotes tourism and business development in Norway. The website aims to make visitors want to visit Norway by providing comprehensive travel information and inspiring user-generated content. It uses an integrated social media strategy involving promotions, PR, ads and social media integration. Examples include a video that garnered over 1.3 million views without paid marketing, and online games that generated over 360 million plays and 30,000 email subscribers. The site has been successful, receiving several design awards and being named the best national tourism website in France.
![Agenda today ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
Viewers also liked
Similar to Marketing Norway on the web - ETC eBusiness Adademy – Amsterdam 2011
Similar to Marketing Norway on the web - ETC eBusiness Adademy – Amsterdam 2011 (20)
Recently uploaded
Recently uploaded (19)
Marketing Norway on the web - ETC eBusiness Adademy – Amsterdam 2011
- 1. Marketing Norway on the web Hans Petter Aalmo – Portal Manager - visitnorway.com ETC eBusiness Adademy– Amsterdam 2011
- 17. Nordic benchmark
- 19. 83 % of users outside Norway
- 25. Four Disciplines in Social Media Marketing Social Ads (C) Social Media PR (B) Promotions (A) Social Media Portal Integration (D)
- 26. When it works in reality – Integration! C Social Ad A Promotion B Social Media PR
- 27. Norway. Your Way. An Integrated Model Step 1 (A+B+C): (Competition) to find the right participants with the most ”social value” in selected markets Step 2 (A+B): A trip around a destination showcasing the products of your partners Create user generated content (UGC) throughout the trip Step 3 : Create ”consumable materials” (CM) by making use of UGC collected and the trip participants e.g. Viral video, animation, slideshow, quizzes, games Step 4 (B + C): Push CMs back to consumer through social media channels Step 5 (B+C possibly +A): Create a hub on social /travel network, e.g. Tripadvisor to store all CMs and best of the best UCG as an inspirational tool
- 29. Example: Consumable material using user generated content – Norway. My Way TripWow Slide Show The highest view video on Tripadvisor on Norway by far!
- 31. Stories for Life (A+B+C+D)
- 37. Create your own Northern Lights (A+B+C)
- 41. Northern Lights Portal integration (B+D)
- 42. The power of organic SEO
- 45. Share, care and embed
- 53. ” WOW. This makes me want to go to Norway” (mission accomplished)
Editor's Notes
- To be finalised with Country Managers