This document discusses nearshoring as a startup strategy. It outlines the problems with traditional address books, and proposes a solution of an address book that manages itself across all devices. The startup is considering nearshoring some of its development to Cikum due to advantages like lower costs, no overhead, and good timezone alignment without the founder having to relocate. Nearshoring allows the startup to work with an excellent remote team in a quickly productive and cost-effective manner.