This document provides a report on a summer internship project studying the perception and satisfaction of channel partners towards Advance Laminates Pvt. Ltd. The report includes an introduction to the Indian laminate market and major players. It also introduces Advance Laminates and analyzes their product portfolio, operations, and channel partners. The report describes research objectives to study partner satisfaction, methodology involving surveys of 50 partners, findings on high quality but needs for improved variety, marketing, and logistics support. It provides suggestions for Advance Laminates to improve designs, distributor support, and marketing assistance to better satisfy partners.
Navigating the changing landscape of channel partners in technology industryJoonas Järvinen
What makes us followers? How to become a game changer?
Status Quo of partner channel performance with in the technology industry.
The speed of change in the technology industry in relation to products and services is accelerating, and the distribution needs of partners are also rapidly evolving to keep up. This brings to mind a number of questions: how is the channel adapting to this change, is the channel still relevant, are the roles changing in the channel and how are vendors and partners managing this change?
A Study On Retailers’ Satisfaction Level With Chandras’ Chemical Enterpris...ranjansaha
1. To analyze the factors that affects the retailer’s preference in dealing with adhesives.
2. To study the level of retailer’s satisfaction.
3. To study the satisfaction of retailer’s towards service, availability, quality of ordering and delivery, trade schemes etc from the distributor.
4. To know the strength, weakness, opportunity and threats to the company.
5. Kind of services expected by retailer’s from the company.
Navigating the changing landscape of channel partners in technology industryJoonas Järvinen
What makes us followers? How to become a game changer?
Status Quo of partner channel performance with in the technology industry.
The speed of change in the technology industry in relation to products and services is accelerating, and the distribution needs of partners are also rapidly evolving to keep up. This brings to mind a number of questions: how is the channel adapting to this change, is the channel still relevant, are the roles changing in the channel and how are vendors and partners managing this change?
A Study On Retailers’ Satisfaction Level With Chandras’ Chemical Enterpris...ranjansaha
1. To analyze the factors that affects the retailer’s preference in dealing with adhesives.
2. To study the level of retailer’s satisfaction.
3. To study the satisfaction of retailer’s towards service, availability, quality of ordering and delivery, trade schemes etc from the distributor.
4. To know the strength, weakness, opportunity and threats to the company.
5. Kind of services expected by retailer’s from the company.
HOW TO WRITE A PLAY REVIEW adapted from the New Ensemble TheatPazSilviapm
HOW TO WRITE A PLAY REVIEW
adapted from the New Ensemble Theatre
WRITE YOUR REVIEW IN ESSAY FORM,
NOT QUESTION AND ANSWER OR OUTLINE FORM!
Section 1: The Basics
Who? (The playwright, the theater company), What? (the title of the play),
Where? (the name of the theater or space in which it is playing), When? (what night did you see it, when is it running?)
Give a one phrase opinion on the production overall—enjoyable? Disappointing? Engaging? Confusing? Be creative with your adjectives.
Section 2: The Plot
Give a 1-2 sentence run down of the basic plot—but don’t give away too much!
Section 3: The Acting
Be sure to use their real names and character names when you mention specific people. Consider the following: Were they believable? How was their volume and articulation? Did their gestures and body movement convey the character well? Were their actions strong? Did they seem to have a strong sense of imagination and spontaneity? Who did you believe to be particularly good and why? Remember to tell me why.
Section 4: The Design
Mention the designers, if at all possible. Not all design items will apply to all shows.
The Set: Did it establish the clear mood, time period, or place for the play? What did it look like?
Costumes, Hair & Make Up: Did they seem to fit with the set? Were they well suited to the characters? What did changes in the costumes, hair and makeup say about the characters or the story as a whole? Remember to tell me how.
Sound: How did the sound effects and music contribute to the show's mood? Tell me how.
Consider other design elements: fight choreography, special effects?
Section 5: Directing, Style, and Language
Be sure to mention the director’s name.
Directing: Did all of the areas of the play seem to work together well? Why or why not? Were the actors’ movements on the stage clear? Did the world of the play seem complete? Was there anything truly missing that was needed? Was there too much in the play’s world making things confusing? Tell me why.
Style: period understanding and details; cohesiveness of style among the actors (do they all seem like they’re in the same play?);
Language: Was the story clear—even if you didn’t understand all of the language? Did you understand more or less of the language than you expected? Was the use of the language interesting, compelling to listen to?
Section 6: Intentions
What do you believe is the production’s main intention? To entertain us? To make us think about something? To make us feel something? What is it? How well does it achieve that goal? Overall, did you like it or dislike it? Give reasons for your opinion one way or the other.
Making the Case for Quality
Quality Revolution Reduces Defects,
Drives Sales Growth at 3M
• Forseveralyears,problems
withabrasivesbelts
toppedthelistofindustrial
abrasivescustomer
complaintsat3M.
• BycombiningLean
SixSigmaandaTop-
200customerfocus,
3Mimproveditsbelt
fabricationprocesses.
• Thebeltprojectledto
improvedqualityas
d ...
A STUDY ON THE ROLE OF MARKETING MIX ON CUSTOMER SATISFACTION AT KMMLAkash Raghunath
The study will be a significant enhance in finding the role
of marketing mix elements on customer satisfaction and
will be beneficial for both company and their industrial
customers.
HOW TO WRITE A PLAY REVIEW adapted from the New Ensemble TheatPazSilviapm
HOW TO WRITE A PLAY REVIEW
adapted from the New Ensemble Theatre
WRITE YOUR REVIEW IN ESSAY FORM,
NOT QUESTION AND ANSWER OR OUTLINE FORM!
Section 1: The Basics
Who? (The playwright, the theater company), What? (the title of the play),
Where? (the name of the theater or space in which it is playing), When? (what night did you see it, when is it running?)
Give a one phrase opinion on the production overall—enjoyable? Disappointing? Engaging? Confusing? Be creative with your adjectives.
Section 2: The Plot
Give a 1-2 sentence run down of the basic plot—but don’t give away too much!
Section 3: The Acting
Be sure to use their real names and character names when you mention specific people. Consider the following: Were they believable? How was their volume and articulation? Did their gestures and body movement convey the character well? Were their actions strong? Did they seem to have a strong sense of imagination and spontaneity? Who did you believe to be particularly good and why? Remember to tell me why.
Section 4: The Design
Mention the designers, if at all possible. Not all design items will apply to all shows.
The Set: Did it establish the clear mood, time period, or place for the play? What did it look like?
Costumes, Hair & Make Up: Did they seem to fit with the set? Were they well suited to the characters? What did changes in the costumes, hair and makeup say about the characters or the story as a whole? Remember to tell me how.
Sound: How did the sound effects and music contribute to the show's mood? Tell me how.
Consider other design elements: fight choreography, special effects?
Section 5: Directing, Style, and Language
Be sure to mention the director’s name.
Directing: Did all of the areas of the play seem to work together well? Why or why not? Were the actors’ movements on the stage clear? Did the world of the play seem complete? Was there anything truly missing that was needed? Was there too much in the play’s world making things confusing? Tell me why.
Style: period understanding and details; cohesiveness of style among the actors (do they all seem like they’re in the same play?);
Language: Was the story clear—even if you didn’t understand all of the language? Did you understand more or less of the language than you expected? Was the use of the language interesting, compelling to listen to?
Section 6: Intentions
What do you believe is the production’s main intention? To entertain us? To make us think about something? To make us feel something? What is it? How well does it achieve that goal? Overall, did you like it or dislike it? Give reasons for your opinion one way or the other.
Making the Case for Quality
Quality Revolution Reduces Defects,
Drives Sales Growth at 3M
• Forseveralyears,problems
withabrasivesbelts
toppedthelistofindustrial
abrasivescustomer
complaintsat3M.
• BycombiningLean
SixSigmaandaTop-
200customerfocus,
3Mimproveditsbelt
fabricationprocesses.
• Thebeltprojectledto
improvedqualityas
d ...
A STUDY ON THE ROLE OF MARKETING MIX ON CUSTOMER SATISFACTION AT KMMLAkash Raghunath
The study will be a significant enhance in finding the role
of marketing mix elements on customer satisfaction and
will be beneficial for both company and their industrial
customers.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
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Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
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We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
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Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
1. SUMMER INTERNSHIP PROJECT REPORT ON
“PERCEPTION AND SATISFACTION OF CHANNEL PARTNERS TOWARDS ADVANCE
LAMINATES PVT. LTD.”
PREPARED BY
VARUN CHANDRAKANT BAHIRWANI
217360592012
GUIDED BY
PROF. DINKAR MORVADIYA
SUBMITTED TO
N.R.VEKARIA INSTITUTE OF BUSINESS MANAGEMENT STUDIES
2. Flow of Presentation
Introduction to Indian Laminate Market
Growth of Indian Laminate Market
Major Players
Introduction to Advance Laminates
Product Portfolio of ALPL
SWOT Analysis
Introduction to topic
Factors essential for Satisfaction of Channel Partners
Literature Review
Problem Statement
Research Objectives
Research Methodology
Data Analysis and Interpretation
Result and Findings
Suggestions
Limitations of Study
Conclusion
3. INTRODUCTION TO INDIAN
LAMINATE INDUSTRY
Decorative laminates are
durable sheeting materials that
are utilized in home and
industrial furnishings. They
are coated with phenolic acid
and then decorated with
desired patterns and melamine
resin.
Laminates play pivotal role in
determining the aesthetics of a
space.
They come with wide
possibilities of application,
and can be used in almost all
sorts of furniture.
6. INTRODUCTION TO ADVANCE LAMINATES PVT. LTD.
Advance Laminates Pvt. Ltd was incorporated by Anilbhai, Harshadbhai, and Hineshbhai Patel in
the year 2005.
Anil bhai came up the idea of incorporating a laminate manufacturing company sensing the
opportunity in this market as there was low competition in this industry.
ALPL aims to attain Leadership through Reliability and Honesty. And also to provide customers
with value for their money without compromising on quality.
Today brands of Advance Laminates are deeply associated with positive adjectives in the minds
of consumers all over India.
8. SWOT ANALYSIS
STRENGTHS:
- Great Relationship with Channel
Partners.
- Honest Pricing.
- Enthusiastic and Co-operative staff.
- Huge Collection.
WEAKNESSES:
- Low Brand Recognition outside
Gujarat.
- Untimely services in out states.
OPPORTUNITIES:
- Corporate Collaborations.
- Building a stronger brand.
- Export opportunities in new regions.
THREATS:
- Companies from Morbi manufacturing
cheap quality
- Substitutes like PVC and Acrylic.
9. CHANNEL PARTNERS
When it comes to selection of laminates, the customer faces the dilemma of selecting the
best alternative from various options. He faces great confusion, and this confusion is
cleared by the dealers.
The other main problem faced in Laminates industry is of making the products available
within specified time to the customers. Here also the distributor and dealer play pivotal
role.
Both these major problems viz. 1) Convincing Customers and 2) Distribution and
Availability of products can be achieved if the company has COMPASSION,
COOPERATION, and COMMITMENT from its channel partners
10. FACTORS ESSENTIAL FOR
SATISFACTION OF CHANNEL PARTNERS
Strong Brand
Name
Timely and
Desired
Availability
Good Quality
Products
Earning
Opportunities
Marketing
Support
11. LITERATURE REVIEW
‘Long – Term Channel Member Relationships’
Jule B. Gassenheimer, Jay U. Sterling, Robert A. Robicheaux (1989)
The ability to nurture marketing channel relations is essential to long‐term corporate survival. This study
empirically investigates how and why relationships between manufacturers and dealers in the office
systems/furniture industry develop and how and why these relationships are maintained. The results demonstrate
the benefits of considering the actions and reactions of channel partners when developing tactical and strategic
marketing plans. These findings emphasize the importance of mutual dependency, behavior and financial
performance in creating effective working environments. Source:
‘A Study on the Bright Side and the Dark Side of Channel Relationships across Furniture Small-Medium-
Enterprises: Which One Dominates Most?’
Sukresna, Mahfudz, Ferdinand, Augusty Tae (2018)
Studies within Indonesian furniture industry revealed collaboration between smallmedium (SME) manufacturers
and their working partners may be of primary concern. Notwithstanding, several researches find such
collaboration delivers bright and dark side of channel relationships and this needs further investigation.
12. LITERATURE REVIEW
‘A Study on Implementation of Lean Methodology in the Plywood Industry’
Shreeranga Bhat1, Prajwal J, Pratheek S, Kevin Prajwal Pais, Sonal Rohan Vaz, Hrish S. R.
In general, this project intends to pinpoint the various problems faced by the plywood industry and to
determine optimal solutions to improve its overall performance. The project has the following
objectives: to increase productivity by implementing Lean strategy; to eliminate the wastage and non-
value added activities; to create an intelligible working environment; and to educate janitorial level
people about the benefits of using Lean strategy.
‘Sources and Outcomes of Competitive Advantage: An Exploratory Study in the Furniture Industry’
Cornelia Dröge,Shawnee Vickery,Robert E. Markland (1994)
We examine a model of the relationships among sources and outcomes of competitive advantage. The model is
integrative across business functions and research disciplines. Functional area competencies are considered as
sources of advantage, and three competency constructs are introduced: marketing competency, product design
and development (innovation) competency, and manufacturing competency.
14. RESEARCH OBJECTIVES
To determine the general perception of channel partners towards the company.
To determine the satisfaction level of channel partners.
Discovering expectations of dealers and distributors from the company.
Helping the company improve its policies and procedures to better satisfy the
channel partners.
To determine overall areas demanding improvements from the side of Advance
Laminates Pvt. Ltd.
15. RESEARCH METHODOLOGY
Research Methodology Survey Method
Research Design Descriptive
Data Source Primary Sources
Type of Questionnaire Structured Questionnaire
Population Of Study Dealers of Advance Laminates and
Distributors of Advance Laminates
No. of Questions 21
Sampling Method Non probability convenience sampling
method
Sampling Unit Dealers and Distributors of ALPL
Sample Size 50 Channel Partners
Sample Area Pan GUJARAT
Data Analysis Tools MS Excel
16. DATAANALYSIS AND INTERPRETATION
Question 1:
How satisfied are you with the quality of laminates by Advance Laminates Pvt. Ltd.
INTERPRETATION:
A whopping 96% of channel partners have
given 8+ rating out of 10 to the quality of
ALPL.
ALPL thereby delivers great quality for
sure, which is inevitable for the long term
success of a brand, and channel partners
have total satisfaction in it.
17. Questions 2:
How often do you get complains in
laminates of ALPL?
INTERPRETATION:
Majority of the dealers rarely find any
complains in their laminates.
Questions 3:
How happy are you with the
solution to complain provided?
INTERPRETATION:
78% of the channel partners are
extremely happy with the resolution to
complains.
18. Questions 4:
How happy are you with the communication from ALPL’s side?
INTERPRETATION:
Advance Laminates understands the
importance of good communication
and practices the same which is clearly
depicted from this chart.
85% of channel partners are satisfied
with their communication.
19. Questions 5:
How satisfied are you with the variety and designs of laminates offered by Advance
Laminates?
INTERPRETATION:
Here we get to see mixed responses
from the channel partners.
Though around 85% of them are
happy with the variety, some of them
seem to be really unsatisfied.
20. Questions 6:
How satisfied are you with the marketing efforts of Advance Laminates?
INTERPRETATION:
Here the channel partners are
definitely not happy with efforts from
company’s side.
This implies that the dealers have to
push the products to the customers,
the company is not able to generate
pull demand.
21. Questions 7:
Do you get your goods on time? How satisfied are you with that?
INTERPRETATION:
Here are two different perspectives to this graph. The tall building on the right is build
upon responses of dealers only. Whereas distributors are sitting on far left.
Dealers are getting orders on time, but there’s lag in the receipt of goods for
distributors.
22. Questions 8:
How has been your overall experience with Advance Laminates?
INTERPRETATION:
Overall the company has done
brilliant to impart a great experience
to its channel partners. 22% have
stated their experience with ALPL to
be good and 72% say they feel it to
be even better.
23. RESULTS AND FINDINGS
o 50 channel partners were thoroughly interviewed and their responses were
recorded through google forms.
o 46 Dealers and 4 Distributors were interview.
o Majority of them responded positively in favor of ALPL.
o About 88% of these channel partners have completed over 10 years in this
business. About 44% from the total have been with ALPL since its
inception.
o Distributors demand greater support in logistical service.
o And dealers demand greater support in marketing activities.
o The greatest asset of ALPL is their communication, and empathy towards
their dealers. Which has resulted into an overall satisfaction of channel
partners. Channel partners are being taken care of and they are satisfied with
ALPL’s approach, just demanding a further effort in some areas.
24. SUGGESTIONS
Based on the findings of my extensive research, I would suggest Advance
Laminates to take prompt actions in the following three areas:
Upgrading
design
range
Logistical
and
dispatch
support for
distributors
Marketing
Support
for channel
partners
25. LIMITATIONS OF THE STUDY
Sample size is restricted to solely 50 channel partners.
The geographical area under study was set to be only Gujarat.
There is constraint of time period to conduct an even more exhaustive
analysis.
Answers from respondents may be biased and they usually hesitate to
disclose their information
26. CONCLUSION
“Channel Partners are the assets which can make any company omnipresent.”
Having strong indelible relations with the channel partners is crucial for any
company who aims for continued business in the long term.
And this research has unraveled the fact that merely relying on relations is a self
destructive approach.
ALPL has reached a stage of stagnation and in order to overcome it, the company
will have to embrace new activities of marketing and supply chain enhancement in
its management.
