Marketing mix of banks.pptx
•Download as PPTX, PDF•
0 likes•8 views
This marketing presentation discusses banking sector products like credit cards and travel loans with low interest rates. It promotes opening accounts for free and offers for customers on social media like Twitter and Instagram. The presentation covers the topics of segmentation, targeting, positioning, customer intimacy, product leadership, and operational excellence. It emphasizes building strong customer relationships and providing the best banking experience through innovative digital products, ensuring cyber security, and actively monitoring customer satisfaction levels across various banks in Oman.
Report
Share
Report
Share
Recommended
POSTER FOR MARKETING TECHNIQUES / STRATEGIES for CRDB BANK
CRDB Bank uses various marketing techniques and strategies to promote its wide range of banking products and services. It has over 118 branches, 335 ATMs, and partners with over 450 microfinance institutions to offer accessible banking across Tanzania. CRDB determines prices based on factors like return on investment and uses distribution channels like agents, internet banking, and mobile banking. It aims to improve customer satisfaction by addressing preferences for convenience, security, and value. CRDB promotes products through press releases, agency partnerships, and sales promotions to remain competitive in the market.
Digital Banking vs. Branch Banking (Ashish Kumar)
This document discusses the transition from branch banking to digital banking. It notes that banks are increasingly adopting digital business models to capture more market share. Digital banking is seen as cheaper, faster and more convenient than branch banking. However, branch banking provides benefits like security and personalized service. The document outlines strategies for ING VYSYA bank to expand its digital offerings, such as providing online advisory services, payments, and account management. It also discusses challenges like maintaining simplicity and security with digital financial services.
Digital banking and its benefits
“Digital” is the new buzz word in the banking sector, with banks all around the globe hopping onto the digital bandwagon. Banks of all sizes are making sizeable investments in digital initiatives in order to maintain a competitive edge. Vijaya Bank shows us what are the benefits of the digital banking.
Charanprit Bhela MET
This document discusses digital banking versus branch banking and provides a roadmap for ING Vysya Bank to move towards more digital banking. It highlights the advantages of digital banking through a SWOT analysis and compares the products offered by ING Vysya Bank and Axis Bank. Additional features for ING's digital platform like wallets, chat, a virtual branch, and customized products are proposed. Research findings show a need for banks to improve digital services to increase profits and customer base.
Quality of service-ICICI BANK
How is it possible to manage quality of service for a firm, which has wider and deeper service mix? Take the case of a multiple service provider like ICICI Bank and explain various service levels.
Here is a detailed study about how to manage the quality of service in a good manner, what are things which we remember for keeping the customers .
ICICI is the second largest banking sector in private banking institutions. ICICI offering various services to customers for keeping the market
icici.pptx
How is it possible to manage quality of service for a firm, which has wider and deeper service mix? Take the case of a multiple service provider like ICICI Bank and explain various service levels.
Here is a detailed study about how to manage the quality of service in a good manner, what are things which we remember for keeping the customers .
ICICI is the second largest banking sector in private banking institutions. ICICI offering various services to customers for keeping the market
PRODUCT AND SERVICE IN BANKING
This document discusses banking products and services at Sanima Bank in Nepal. It begins by introducing fee-based and fund-based banking products and services. It then provides details about specific fee-based corporate and retail services as well as fund-based services like working capital, financing, and bill discounting. The document also provides an overview of Sanima Bank, including its vision, mission, capital structure and shareholding pattern. Several questions are then asked and answered regarding upcoming products, customer utilization and satisfaction, competitive advantages, impacts of regulations, customer demands, and the security of Sanima Bank's e-banking services.
Jinit SIMSREE
The document discusses the opportunities and need for banks to expand their digital operations. It notes that some private banks have started scaling up their digital offerings, but more work is needed, including restructuring organizations to support digital strategies. Data shows growth in digital banking transactions like RTGS and NEFT in India. The document outlines strategies banks can take to develop their digital presence, such as focusing on infrastructure, data, customer experience, analytics, and removing organizational barriers between departments. Going digital can help banks gain more customers and transactions over time.
Recommended
POSTER FOR MARKETING TECHNIQUES / STRATEGIES for CRDB BANK
CRDB Bank uses various marketing techniques and strategies to promote its wide range of banking products and services. It has over 118 branches, 335 ATMs, and partners with over 450 microfinance institutions to offer accessible banking across Tanzania. CRDB determines prices based on factors like return on investment and uses distribution channels like agents, internet banking, and mobile banking. It aims to improve customer satisfaction by addressing preferences for convenience, security, and value. CRDB promotes products through press releases, agency partnerships, and sales promotions to remain competitive in the market.
Digital Banking vs. Branch Banking (Ashish Kumar)
This document discusses the transition from branch banking to digital banking. It notes that banks are increasingly adopting digital business models to capture more market share. Digital banking is seen as cheaper, faster and more convenient than branch banking. However, branch banking provides benefits like security and personalized service. The document outlines strategies for ING VYSYA bank to expand its digital offerings, such as providing online advisory services, payments, and account management. It also discusses challenges like maintaining simplicity and security with digital financial services.
Digital banking and its benefits
“Digital” is the new buzz word in the banking sector, with banks all around the globe hopping onto the digital bandwagon. Banks of all sizes are making sizeable investments in digital initiatives in order to maintain a competitive edge. Vijaya Bank shows us what are the benefits of the digital banking.
Charanprit Bhela MET
This document discusses digital banking versus branch banking and provides a roadmap for ING Vysya Bank to move towards more digital banking. It highlights the advantages of digital banking through a SWOT analysis and compares the products offered by ING Vysya Bank and Axis Bank. Additional features for ING's digital platform like wallets, chat, a virtual branch, and customized products are proposed. Research findings show a need for banks to improve digital services to increase profits and customer base.
Quality of service-ICICI BANK
How is it possible to manage quality of service for a firm, which has wider and deeper service mix? Take the case of a multiple service provider like ICICI Bank and explain various service levels.
Here is a detailed study about how to manage the quality of service in a good manner, what are things which we remember for keeping the customers .
ICICI is the second largest banking sector in private banking institutions. ICICI offering various services to customers for keeping the market
icici.pptx
How is it possible to manage quality of service for a firm, which has wider and deeper service mix? Take the case of a multiple service provider like ICICI Bank and explain various service levels.
Here is a detailed study about how to manage the quality of service in a good manner, what are things which we remember for keeping the customers .
ICICI is the second largest banking sector in private banking institutions. ICICI offering various services to customers for keeping the market
PRODUCT AND SERVICE IN BANKING
This document discusses banking products and services at Sanima Bank in Nepal. It begins by introducing fee-based and fund-based banking products and services. It then provides details about specific fee-based corporate and retail services as well as fund-based services like working capital, financing, and bill discounting. The document also provides an overview of Sanima Bank, including its vision, mission, capital structure and shareholding pattern. Several questions are then asked and answered regarding upcoming products, customer utilization and satisfaction, competitive advantages, impacts of regulations, customer demands, and the security of Sanima Bank's e-banking services.
Jinit SIMSREE
The document discusses the opportunities and need for banks to expand their digital operations. It notes that some private banks have started scaling up their digital offerings, but more work is needed, including restructuring organizations to support digital strategies. Data shows growth in digital banking transactions like RTGS and NEFT in India. The document outlines strategies banks can take to develop their digital presence, such as focusing on infrastructure, data, customer experience, analytics, and removing organizational barriers between departments. Going digital can help banks gain more customers and transactions over time.
Money Transfer by PayNCare
PayNCare Technologies gives you Digital banking and online Money Transaction service in India. We can make any type of payment with PayNCare.
Identity and Access Management Solutions for Financial Institutions
Key trusted identities solutions that provide a truly
secure and frictionless omni-channel experience
F I N D O U T M O R E >
Innovation that helps meet
compliance and enables
your digital business
Don’t let regulations and compliance
standards such as PSD2, PCI DSS, or
FFIEC hold you back. We reduce risk
and help you enable a secure digital
banking experience while addressing
Transaction verification and signing security compliance.
The increasing sophistication and frequency of fraudulent
attacks requires you to secure transactions with strong
authentication, without hindering the customer experience.
Our solutions will empower your customers to quickly and
easily verify transactions through mobile solutions such as
out-of-band mobile push notifications and mobile smart
credentials.
Advanced adaptive athentication
Consumers want a secure yet frictionless banking experience.
Adaptive authentication provides an innovative approach by
adding a transparent layer of security for your customers.
Assess a range of contextual attributes in real-time, and
provide deep security and identity insights during login.
This leads to fewer step-up challenges and help desk calls
and reduces the number of fraudulent transactions.
Device reputation
Ensure the integrity of your customer’s device before
they open an account, sign into their banking applications,
or conduct a transaction. Our device reputation solution
allows you to add a layer of security while reducing any
unnecessary customer involvement, providing a seamless
and transparent experience. By relying on multi-factor
authentication only when necessary, device reputation
allows your organization to balance usability and security.
Mobile innovations
Customers can now manage all of their banking needs
with the device they love most – their mobile device.
Mobile enables push notifications as well as transparent
authentication methods such as touch ID and facial
recognition
Gaurang Tiwari XISS
This document discusses the transition from traditional branch banking to digital banking. It analyzes the strengths and weaknesses of branch banking versus digital banking. The document then recommends a roadmap for ING Vysya Bank to move towards digital banking, including adopting a more customer-centric approach, targeting rural areas through technology, finding new ways to engage customers, and integrating products and services on a digital platform.
Service marketing in
This document discusses service marketing in banking. It defines bank marketing as directing functions to satisfy customers' financial needs more effectively than competitors, while achieving bank objectives. It outlines the 8 P's of banking marketing: product (services like accounts, loans, etc.), pricing (interest and fees), place (branch networks), promotion (advertising, sales promotions), people (employees as internal customers), process (service delivery systems), physical evidence (signage, reports, dress), and productivity/quality (increased through technology, data, segmentation). The goal is to provide the right products, at the right places and times, at lowest costs.
The Customer Journey: Owning the Moments That Matter: Diane Scott, Executive ...
The Customer Journey: Owning the Moments That Matter: Diane Scott, Executive ...Argyle Executive Forum
Diane Scott, Executive Vice President and Global Chief Product and Marketing Officer for Western Union, discussed what it takes for a company to effectively serve its customers during her presentation at the 2014 Customer Care Leadership Forum in Denver on Sept. 11. In her presentation, “The Customer Journey: Owning the Moments That Matter,” Scott noted understanding customer attitudes, behaviors and processes is key for a business to fully support its clientele.
According to Scott, understanding the customer journey is important because it enables a company to learn about its customers and find the best ways to connect with them. In addition, Scott pointed out customers are amazing people, and devoting the necessary time and resources to learn about them can have far-flung effects on a business: “If you take the customers, the consumer side of our business, they really are probably some of the most incredible people you’ll ever meet literally in your lives. These are global citizens. They actually know no boundaries, they know no borders.”
A multinational business, meanwhile, faces numerous challenges to connect with customers in multiple countries simultaneously, Scott said. If a multinational company understands each country’s landscape, Scott said, it can extend its global reach: “When you work with as many countries as we do, and as many as you do, their country’s unique, their customer segment’s unique [and] we’re different. And when you’re trying to figure out how to get efficiency and scale, you have to have that balance of how unique and different as well as what some of those universal truths are.”
- See more at: http://www.argylejournal.com/customer-care/the-customer-journey-owning-the-moments-that-matter-diane-scott-executive-vice-president-global-chief-product-and-marketing-officer-western-union/#sthash.f7obFZAb.dpufStandard chartered marketing 360
history, schemes, micro-environment assessment, pestle3, SWOT, competitive advantage, ashridge model, porter's generic strategies, value propositions and slogan.. , marketing and hr, CSR
Goal diggers Marketing managment Marketing Mix 7p's of Amana Bank
This document provides information about Amana Bank in Sri Lanka including:
- An overview of Amana Bank's financial performance, branches, employees, and customers.
- Details on Amana Bank's vision to be a leader in providing equitable financial solutions and earning customer trust.
- An explanation of how the 7Ps of marketing (Product, Place, Price, Promotion, Physical Evidence, People, Processes) are applied at Amana Bank, describing their products, branches, pricing, promotions, physical environment, employees, and processes.
- Specific examples of Amana Bank's products like doorstep banking and debit cards, their pricing strategies, and promotional activities like social media, rewards, and email
Goal diggers ass 1
This document provides information about Amana Bank, a private Islamic bank based in Sri Lanka. It discusses the bank's key details including its founding, leadership, financials, vision, mission and the application of the 7Ps marketing mix framework to Amana Bank. The 7Ps - product, place, price, promotion, physical evidence, people and process - are explained in the context of Amana Bank's operations and services. Products offered include doorstep banking, debit cards, internet banking and safety deposit lockers. The bank has 32 branches located across Sri Lanka.
Simpler, Smarter and Safer. How Banks are Driving the Next-Gen Customer Exper...
Find out how Jenius Bank is leveraging data to reinvent its customers financial lives
Recent research has shown that only 37% of organizations have a well-developed enterprise data strategy that enables high quality, data-driven, and personalized CX.
During this session, Jenius Bank’s Head of Product, Andrew Harris will share their strategy on how they will use data and real-time customer communication technologies to enhance their customer’s experience, and truly change the dynamic of their customers financial lives.
During this virtual event we will discuss:
- The Benefits of Anytime, Anywhere Interactions
- The value of Real-Time Communications as Part of an Omnichannel CX Strategy
- How Jenius Bank Integrates Real-Time Engagement into their Customer Communication Strategy
Factors That Drive Digital Transformation in Retail Banking.pdf
The notion of digital transformation in retail banking is no longer novel to the banking sector. Consider this informative guide to know, why and how digital transformation in retail banking is bringing a change in the industry.
RETAIL BANKING
The document discusses retail banking in India. It notes that retail banking refers to banking services offered directly to individual consumers rather than corporations, including savings accounts, loans, credit/debit cards. Indian retail banking is growing rapidly due to increasing consumerism, internet usage, and new banking companies/technology. Banks are adopting strategies from retail stores, such as improved customer service, customized products, and using data to better understand customer needs.
Trends in digital banking
Digital transformation is taking many banks and other financial institutions such as NBFCs and Insurance by storm. There are new trends coming in, and they are standing on the verge of great digital transformation which will in turn change the face and working of the industry forever.
For more info visit: https://ace.aurionpro.com/
Rajesh SIMSREE
The document discusses digital banking versus branch banking. It analyzes the strengths, weaknesses, opportunities and threats of digital and branch banking. It then summarizes ING Vysya Bank's digital products and performance. The document outlines competitors' offerings and provides a roadmap for ING Vysya Bank's digital banking strategy, including increasing investment in mobile and online services, adopting competitors' services, and raising awareness of digital banking benefits. In conclusions, it finds people aged 20-39 actively use digital banking while those over 40 prefer branches and need education on digital options.
tIasa spain arquitecturatic-2-tendencias-y_futuro
This document discusses trends in retail banking, including challenges from empowered digital customers who demand simple, relevant experiences across channels. It emphasizes the need for banks to transform their commercial models to focus on customer centricity, engagement, and profitability through specialization, multichannel management, and use of data analytics. Specific areas highlighted for banks include improving the customer experience, cultivating relationships, innovating payment solutions, and taking a mobile-first approach to remain competitive against new players.
FutureBanking_TheModernArtOfBanking
This document discusses how banks can improve customer experience through digital technologies and data analytics. It interviews Bernadette Nixon, chief revenue officer at SDL, a company that provides customer experience management solutions. Nixon explains that banks must focus on customers' entire journey across channels to strengthen relationships. SDL has helped many global banks like ABN AMRO and BBVA optimize digital banking and customer interactions through content management, analytics, and translation services. The key is for banks to use customer data to deliver personalized experiences that increase loyalty and drive revenue.
Technological impact in Banking Operations
Technological impact in Banking Operations
3rd unit notes of Principles and Practices of Banking
As per VTU university syllabus
Marketing management short term project
The document discusses how ICICI Bank manages quality of service across its multiple service lines, including personal banking, wealth management, private banking, corporate banking, and business banking. It explains ICICI Bank uses models like the GAP model to identify issues impacting service quality and focuses on the five determinants of service quality - reliability, responsiveness, assurance, empathy, and tangibles. The document also provides examples of specific initiatives ICICI Bank takes to ensure high quality service delivery.
Internet banking
Internet banking allows customers to conduct bank transactions online instead of visiting a bank in person. It originated in New York City in 1981 when four major banks offered home banking services using videotex. Internet banking services include bill payment, viewing statements, using credit/debit cards, insurance, and shopping. To use internet banking, customers need internet access, must register with their bank, and login with a unique username and password. Internet banking provides benefits for both banks and customers, such as convenience, lower costs, and faster transactions. However, security issues and technical problems can arise. Banks and customers must take precautions to protect login credentials and accounts.
Abhishek Sinha XIMB
The document discusses strategies for digital banking transformation at a bank. It provides an analysis of primary research findings on customer preferences and usage of digital vs branch banking. A SWOT analysis identifies strengths and weaknesses of both approaches. Industry research shows growth of digital banking in Asia. The roadmap proposes a strategic shift to a digital-centric model and building blocks for digital transformation including customer understanding, process digitization, and analytics capabilities. It concludes that Indian banks must bridge the digital divide and adopt digital banking through improved CRM, customer support, and knowledge sharing.
CUSTOMER SATISFACTION project report on axis baNK 12.pptx
This document discusses digital banking services offered by Axis Bank in India. It provides an overview of Axis Bank, including its history and business objectives. It then describes several digital banking channels offered, including internet banking, mobile banking, QR code payments, and digital trade solutions. The document also discusses research conducted on customer satisfaction of Axis Bank's digital services and the benefits and security of digital banking.
Duties of FOREX.ppt
A foreign exchange cashier exchanges currencies from different countries for customers. Their main duties include accurately tracking fluctuating exchange rates, processing money transfers, building customer confidence, and balancing financial records. Foreign exchange cashiers typically work in airports, banks, or malls, handling cash, providing travel packages and information to customers from around the world. A high school diploma and skills in math, communication, and accounting are required for the role.
Value Disciplines PPT.ppt
This document discusses different value disciplines that companies can pursue to achieve competitive advantage: operational excellence, product leadership, and customer intimacy. It provides examples of companies that exemplify each discipline. Operational excellence focuses on reliable, low-cost products and services, like McDonald's. Product leaders focus on cutting-edge products through invention and development, like Johnson & Johnson. Customer-intimate companies focus on advisory services and relationships, like Home Depot. Companies must align their operating models, including processes, structure, culture and management systems, with their chosen value discipline to succeed.
More Related Content
Similar to Marketing mix of banks.pptx
Money Transfer by PayNCare
PayNCare Technologies gives you Digital banking and online Money Transaction service in India. We can make any type of payment with PayNCare.
Identity and Access Management Solutions for Financial Institutions
Key trusted identities solutions that provide a truly
secure and frictionless omni-channel experience
F I N D O U T M O R E >
Innovation that helps meet
compliance and enables
your digital business
Don’t let regulations and compliance
standards such as PSD2, PCI DSS, or
FFIEC hold you back. We reduce risk
and help you enable a secure digital
banking experience while addressing
Transaction verification and signing security compliance.
The increasing sophistication and frequency of fraudulent
attacks requires you to secure transactions with strong
authentication, without hindering the customer experience.
Our solutions will empower your customers to quickly and
easily verify transactions through mobile solutions such as
out-of-band mobile push notifications and mobile smart
credentials.
Advanced adaptive athentication
Consumers want a secure yet frictionless banking experience.
Adaptive authentication provides an innovative approach by
adding a transparent layer of security for your customers.
Assess a range of contextual attributes in real-time, and
provide deep security and identity insights during login.
This leads to fewer step-up challenges and help desk calls
and reduces the number of fraudulent transactions.
Device reputation
Ensure the integrity of your customer’s device before
they open an account, sign into their banking applications,
or conduct a transaction. Our device reputation solution
allows you to add a layer of security while reducing any
unnecessary customer involvement, providing a seamless
and transparent experience. By relying on multi-factor
authentication only when necessary, device reputation
allows your organization to balance usability and security.
Mobile innovations
Customers can now manage all of their banking needs
with the device they love most – their mobile device.
Mobile enables push notifications as well as transparent
authentication methods such as touch ID and facial
recognition
Gaurang Tiwari XISS
This document discusses the transition from traditional branch banking to digital banking. It analyzes the strengths and weaknesses of branch banking versus digital banking. The document then recommends a roadmap for ING Vysya Bank to move towards digital banking, including adopting a more customer-centric approach, targeting rural areas through technology, finding new ways to engage customers, and integrating products and services on a digital platform.
Service marketing in
This document discusses service marketing in banking. It defines bank marketing as directing functions to satisfy customers' financial needs more effectively than competitors, while achieving bank objectives. It outlines the 8 P's of banking marketing: product (services like accounts, loans, etc.), pricing (interest and fees), place (branch networks), promotion (advertising, sales promotions), people (employees as internal customers), process (service delivery systems), physical evidence (signage, reports, dress), and productivity/quality (increased through technology, data, segmentation). The goal is to provide the right products, at the right places and times, at lowest costs.
The Customer Journey: Owning the Moments That Matter: Diane Scott, Executive ...
The Customer Journey: Owning the Moments That Matter: Diane Scott, Executive ...Argyle Executive Forum
Diane Scott, Executive Vice President and Global Chief Product and Marketing Officer for Western Union, discussed what it takes for a company to effectively serve its customers during her presentation at the 2014 Customer Care Leadership Forum in Denver on Sept. 11. In her presentation, “The Customer Journey: Owning the Moments That Matter,” Scott noted understanding customer attitudes, behaviors and processes is key for a business to fully support its clientele.
According to Scott, understanding the customer journey is important because it enables a company to learn about its customers and find the best ways to connect with them. In addition, Scott pointed out customers are amazing people, and devoting the necessary time and resources to learn about them can have far-flung effects on a business: “If you take the customers, the consumer side of our business, they really are probably some of the most incredible people you’ll ever meet literally in your lives. These are global citizens. They actually know no boundaries, they know no borders.”
A multinational business, meanwhile, faces numerous challenges to connect with customers in multiple countries simultaneously, Scott said. If a multinational company understands each country’s landscape, Scott said, it can extend its global reach: “When you work with as many countries as we do, and as many as you do, their country’s unique, their customer segment’s unique [and] we’re different. And when you’re trying to figure out how to get efficiency and scale, you have to have that balance of how unique and different as well as what some of those universal truths are.”
- See more at: http://www.argylejournal.com/customer-care/the-customer-journey-owning-the-moments-that-matter-diane-scott-executive-vice-president-global-chief-product-and-marketing-officer-western-union/#sthash.f7obFZAb.dpufStandard chartered marketing 360
history, schemes, micro-environment assessment, pestle3, SWOT, competitive advantage, ashridge model, porter's generic strategies, value propositions and slogan.. , marketing and hr, CSR
Goal diggers Marketing managment Marketing Mix 7p's of Amana Bank
This document provides information about Amana Bank in Sri Lanka including:
- An overview of Amana Bank's financial performance, branches, employees, and customers.
- Details on Amana Bank's vision to be a leader in providing equitable financial solutions and earning customer trust.
- An explanation of how the 7Ps of marketing (Product, Place, Price, Promotion, Physical Evidence, People, Processes) are applied at Amana Bank, describing their products, branches, pricing, promotions, physical environment, employees, and processes.
- Specific examples of Amana Bank's products like doorstep banking and debit cards, their pricing strategies, and promotional activities like social media, rewards, and email
Goal diggers ass 1
This document provides information about Amana Bank, a private Islamic bank based in Sri Lanka. It discusses the bank's key details including its founding, leadership, financials, vision, mission and the application of the 7Ps marketing mix framework to Amana Bank. The 7Ps - product, place, price, promotion, physical evidence, people and process - are explained in the context of Amana Bank's operations and services. Products offered include doorstep banking, debit cards, internet banking and safety deposit lockers. The bank has 32 branches located across Sri Lanka.
Simpler, Smarter and Safer. How Banks are Driving the Next-Gen Customer Exper...
Find out how Jenius Bank is leveraging data to reinvent its customers financial lives
Recent research has shown that only 37% of organizations have a well-developed enterprise data strategy that enables high quality, data-driven, and personalized CX.
During this session, Jenius Bank’s Head of Product, Andrew Harris will share their strategy on how they will use data and real-time customer communication technologies to enhance their customer’s experience, and truly change the dynamic of their customers financial lives.
During this virtual event we will discuss:
- The Benefits of Anytime, Anywhere Interactions
- The value of Real-Time Communications as Part of an Omnichannel CX Strategy
- How Jenius Bank Integrates Real-Time Engagement into their Customer Communication Strategy
Factors That Drive Digital Transformation in Retail Banking.pdf
The notion of digital transformation in retail banking is no longer novel to the banking sector. Consider this informative guide to know, why and how digital transformation in retail banking is bringing a change in the industry.
RETAIL BANKING
The document discusses retail banking in India. It notes that retail banking refers to banking services offered directly to individual consumers rather than corporations, including savings accounts, loans, credit/debit cards. Indian retail banking is growing rapidly due to increasing consumerism, internet usage, and new banking companies/technology. Banks are adopting strategies from retail stores, such as improved customer service, customized products, and using data to better understand customer needs.
Trends in digital banking
Digital transformation is taking many banks and other financial institutions such as NBFCs and Insurance by storm. There are new trends coming in, and they are standing on the verge of great digital transformation which will in turn change the face and working of the industry forever.
For more info visit: https://ace.aurionpro.com/
Rajesh SIMSREE
The document discusses digital banking versus branch banking. It analyzes the strengths, weaknesses, opportunities and threats of digital and branch banking. It then summarizes ING Vysya Bank's digital products and performance. The document outlines competitors' offerings and provides a roadmap for ING Vysya Bank's digital banking strategy, including increasing investment in mobile and online services, adopting competitors' services, and raising awareness of digital banking benefits. In conclusions, it finds people aged 20-39 actively use digital banking while those over 40 prefer branches and need education on digital options.
tIasa spain arquitecturatic-2-tendencias-y_futuro
This document discusses trends in retail banking, including challenges from empowered digital customers who demand simple, relevant experiences across channels. It emphasizes the need for banks to transform their commercial models to focus on customer centricity, engagement, and profitability through specialization, multichannel management, and use of data analytics. Specific areas highlighted for banks include improving the customer experience, cultivating relationships, innovating payment solutions, and taking a mobile-first approach to remain competitive against new players.
FutureBanking_TheModernArtOfBanking
This document discusses how banks can improve customer experience through digital technologies and data analytics. It interviews Bernadette Nixon, chief revenue officer at SDL, a company that provides customer experience management solutions. Nixon explains that banks must focus on customers' entire journey across channels to strengthen relationships. SDL has helped many global banks like ABN AMRO and BBVA optimize digital banking and customer interactions through content management, analytics, and translation services. The key is for banks to use customer data to deliver personalized experiences that increase loyalty and drive revenue.
Technological impact in Banking Operations
Technological impact in Banking Operations
3rd unit notes of Principles and Practices of Banking
As per VTU university syllabus
Marketing management short term project
The document discusses how ICICI Bank manages quality of service across its multiple service lines, including personal banking, wealth management, private banking, corporate banking, and business banking. It explains ICICI Bank uses models like the GAP model to identify issues impacting service quality and focuses on the five determinants of service quality - reliability, responsiveness, assurance, empathy, and tangibles. The document also provides examples of specific initiatives ICICI Bank takes to ensure high quality service delivery.
Internet banking
Internet banking allows customers to conduct bank transactions online instead of visiting a bank in person. It originated in New York City in 1981 when four major banks offered home banking services using videotex. Internet banking services include bill payment, viewing statements, using credit/debit cards, insurance, and shopping. To use internet banking, customers need internet access, must register with their bank, and login with a unique username and password. Internet banking provides benefits for both banks and customers, such as convenience, lower costs, and faster transactions. However, security issues and technical problems can arise. Banks and customers must take precautions to protect login credentials and accounts.
Abhishek Sinha XIMB
The document discusses strategies for digital banking transformation at a bank. It provides an analysis of primary research findings on customer preferences and usage of digital vs branch banking. A SWOT analysis identifies strengths and weaknesses of both approaches. Industry research shows growth of digital banking in Asia. The roadmap proposes a strategic shift to a digital-centric model and building blocks for digital transformation including customer understanding, process digitization, and analytics capabilities. It concludes that Indian banks must bridge the digital divide and adopt digital banking through improved CRM, customer support, and knowledge sharing.
CUSTOMER SATISFACTION project report on axis baNK 12.pptx
This document discusses digital banking services offered by Axis Bank in India. It provides an overview of Axis Bank, including its history and business objectives. It then describes several digital banking channels offered, including internet banking, mobile banking, QR code payments, and digital trade solutions. The document also discusses research conducted on customer satisfaction of Axis Bank's digital services and the benefits and security of digital banking.
Similar to Marketing mix of banks.pptx (20)
Identity and Access Management Solutions for Financial Institutions
Identity and Access Management Solutions for Financial Institutions
The Customer Journey: Owning the Moments That Matter: Diane Scott, Executive ...
The Customer Journey: Owning the Moments That Matter: Diane Scott, Executive ...
Goal diggers Marketing managment Marketing Mix 7p's of Amana Bank
Goal diggers Marketing managment Marketing Mix 7p's of Amana Bank
Simpler, Smarter and Safer. How Banks are Driving the Next-Gen Customer Exper...
Simpler, Smarter and Safer. How Banks are Driving the Next-Gen Customer Exper...
Factors That Drive Digital Transformation in Retail Banking.pdf
Factors That Drive Digital Transformation in Retail Banking.pdf
CUSTOMER SATISFACTION project report on axis baNK 12.pptx
CUSTOMER SATISFACTION project report on axis baNK 12.pptx
More from RashmiKr16
Duties of FOREX.ppt
A foreign exchange cashier exchanges currencies from different countries for customers. Their main duties include accurately tracking fluctuating exchange rates, processing money transfers, building customer confidence, and balancing financial records. Foreign exchange cashiers typically work in airports, banks, or malls, handling cash, providing travel packages and information to customers from around the world. A high school diploma and skills in math, communication, and accounting are required for the role.
Value Disciplines PPT.ppt
This document discusses different value disciplines that companies can pursue to achieve competitive advantage: operational excellence, product leadership, and customer intimacy. It provides examples of companies that exemplify each discipline. Operational excellence focuses on reliable, low-cost products and services, like McDonald's. Product leaders focus on cutting-edge products through invention and development, like Johnson & Johnson. Customer-intimate companies focus on advisory services and relationships, like Home Depot. Companies must align their operating models, including processes, structure, culture and management systems, with their chosen value discipline to succeed.
Problem solving and Decision making.ppt
This document discusses problem solving and decision making in business. It defines problem solving as perceiving and resolving obstacles to reach a goal, while decision making is selecting between options to reach a goal. The steps in both processes are similar and involve identifying the problem/options, generating alternatives, evaluating alternatives, choosing a solution, and implementing it. Problems can be crises, non-crises, or opportunities. Decisions are either programmed routines or non-programmed novel situations. The document also outlines techniques for logical and creative approaches to problem solving.
Types of Customer service.pptx
The document provides guidelines for effective customer service via different channels of communication. It recommends smiling and greeting customers, making eye contact, actively listening, understanding their needs and providing a level of service beyond expectations. Specific best practices are outlined for telephone etiquette, such as speaking clearly, using a friendly tone, taking complete messages and summarizing call details. Electronic customer service allows customizing communications to fulfill customer needs, improve relationships and reduce costs through the use of information technology.
Marketing-Introduction.ppt
This document provides an overview of marketing basics. It defines key marketing terms like market, marketing, and selling. It also outlines the marketing concept of focusing on customer satisfaction to drive profitability and growth. Additionally, it discusses the marketing mix or "4Ps" of product, price, place, and promotion. The document also differentiates between consumer goods marketing and services marketing, noting services have additional elements to consider like people, processes, and physical evidence. Building long-term customer relationships is emphasized as important for business success.
Organizational Culture.pdf
Organizational culture refers to a shared set of symbols, language, beliefs, values, and norms that are learned and shape how people interact within an organization. An organization's culture helps it cope with external and internal challenges through integration and adaptation. Culture permeates the organization through knowledge acquisition, symbols, stories, and rituals. Traditionally, national culture shaped business culture, but influences now come from multiple sources like professional groups, families, subgroups, international subsidiaries, and global business activities. This can create culture clashes within organizations. Business also influences broader culture through global media, travel, language, and business behaviors.
Marketing-mix of Services.ppt
The document discusses the marketing mix and its 4Ps - product, price, place, and promotion. It then expands on each P, providing examples. For services, it notes there are 7Ps with the addition of people, physical evidence, and process. Various service industries are outlined and the 7Ps of services are defined, with emphasis on how people, physical environment, and service processes shape customer perception. The conclusion stresses the importance of delighting customers through exceptional service.
Team Development.ppt
The document discusses team development and outlines objectives related to understanding the importance of teamwork, the process of group development, characteristics of good teams, roles within teams, and skills for effective teams. It defines a team, describes the typical stages of forming, storming, norming, and performing that teams go through. Characteristics of high performing teams include open communication, accountability, utilizing diverse strengths and managing conflict. The roles that individuals often take on in teams and the communication, organization and other skills needed for teams to be effective are also outlined.
Types of Insurance.pptx
This document outlines different types of insurance. It discusses life insurance, which provides protection for individuals and families. It also discusses general insurance, which includes property, liability, and other forms of insurance. Some specific types covered include fire, marine, auto, and liability insurance. The document also mentions social insurance, personal insurance, property insurance, and guarantee insurance. It provides details on what each type insures and the risks covered.
cheques.pptx
A cheque is a document that orders the payment of money from one party to another. It contains information about the drawer (issuer), payee (recipient), drawee (financial institution), amount, date, and signature. A cheque circulates through the payment system from the drawer's bank to the payee's bank to fulfill the payment obligation. Regulations determine time limits for cheque processing and validity periods.
PAYMENT SYSTEM IN BANKING.pptx
The document discusses Oman's national payment system, including the roles and processes of the Central Bank of Oman, the Clearing House, Automated Clearing Mechanism (ACM), Real Time Gross Settlement (RTGS), Point of Sale (POS) transactions, e-commerce payments, ATM machines, and mobile payments. It provides information on the history and functioning of the Clearing House and describes some key components, objectives, benefits, drawbacks and processes associated with ACM, RTGS, POS, e-commerce, ATM, and mobile payment systems in Oman.
Trade finance presentation.pptx
This document provides an overview of international trade finance, including the export process, common trade documents, parties involved, and payment methods. It begins with an introduction to international trade and risks. The export process is then outlined, showing the flow from raw materials to manufacturing to shipping. Key trade documents like proforma invoices, purchase orders, bills of lading, and certificates are also summarized. The roles of parties on both the buyer and seller sides are explained. Finally, the main payment methods like advance payment, letters of credit, and documentary collections are defined in brief.
More from RashmiKr16 (12)
Recently uploaded
Efficient PHP Development Solutions for Dynamic Web Applications
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
High-Quality IPTV Monthly Subscription for $15
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】
【网址🎉ac55.net🎉】欧洲杯赌球是世界上历史最悠久的博彩公司之一。其历史可以追溯到十九世纪末，确切时间是1886年。这家英国公司拥有超过15000名员工，是博彩行业规模最大的公司。欧洲杯赌球是英国最受欢迎的实体博彩公司之一，其排名仅次于欧洲杯赌球，旗下2800家投注站遍布全英国。
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【网址🎉ac22.net🎉】
【网址🎉ac22.net🎉】欧洲杯投注是体育博彩和在线赌场之一，得益于UKGC的三项许可。 成立之初是三名博彩公司将40家博彩商店的合并的结果，共同创建一家名为欧洲杯投注的公司。 欧洲杯投注在线赌场为游戏爱好者提供了300多种游戏，其中200多种老虎机，其他游戏包括二十一点，轮盘，真人荷官和真人赌场等。
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
IMG_20240615_091110.pdf dpboss guessing
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
AI Transformation Playbook: Thinking AI-First for Your Business
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Recently uploaded (20)
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Marketing mix of banks.pptx
- 5. price Opening account for free Low interest for short terms loans The best offer for our customer Travel loans low interest
- 7. Place
- 8. People
- 9. Process
- 11. Segmentation , Targeting , Positioning
- 12. Customer Intimacy Product leadership Operational excellence Bank Dhofar Customer First' philosophy to build a strong relationship with customers. BankDhofar is committed provide best banking experience, customer products and best-in-class financial services. • easy way for transaction • it’s about active, accessible and sustainable operations • Digital banking. Bank Muscat ensure that we retain and build on our customers' confidence offered innovative products to redefine banking convenience. With our expertise • Cyber security. • Cyber attacks • Digital payments. Bank Sohar Active monitoring of customer satisfaction levels. Bank offers a broad range of banking products and services which extends to your individual and business desire. • Small business lending • Digital currencies